Business Opportunity

1901 – Food for Friendship
The company is the global franchisor for the 1901 Hot Dog and a registered franchisor with the Ministry of Entrepreneur and Cooperative Development (MECD). 1901 hot dogs are “Halal” certified and cater to all walks of life…….
Category: Franchise


Although the fast food industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and 1901 is well positioned for the current interest in lighter, healthier foods at moderate to low prices. Further findings:

“Consumers will spend a greater proportion of their food dollar away from home.
Independent operators and entrepreneurs will be the main source of new restaurant concepts.
Nutritional concerns will be critical at all types of foodservice operations, and food flavors will be important.
Environmental concerns will receive increased attention.”
Background of 1901TM

We named our brand “1901” to commemorate the birth of the term “hot dog” in the USA, in the year 1901. Naturally, we also chose to inaugurate our company in the month of July 1997, to coincide with the official Hot Dog month in the USA. As you can tell, we were serious about getting everything right, even from the beginning!

Under the guidance of the founding members, comprising of husband and wife team Y.M. Tengku Rozidar and ahmad Zakir Dato’ Jaafar, the brand has grown by leaps and bounds. Today, 1901 is recognised in Malaysia, as one of the leading home-grown, premier brands.

1901 Mission, Vision & Values


We are dedicated to a sustainable businesspratice that links prosperity with our product, corporate and social elements.


To become a friendship icon via our products, conduct and aspirations.


we choose to exist in a business environment that upholds the values of love, peace and harmony; where we celebrate togetherness, unite for peace and respect the uniqueness of every individual.

1901 – Our Expertise

Franchising provides a higher success rate.
Guidance is provided and matching your skills with the franchisor’s required skills will ensure success.

1901 is a quick serve franchise business model that offers a comprehensive business format which is easy to manage.

1901 caters for both seasoned and aspiring entrepreneurs. We would like to believe that we are a brand with a difference, because not only do we provide our franchisees the opportunity to achieve financial prosperity but also for them to prosper physically, intellectually and emotionally as well. Let’s just say, we believe in the holistic approach of doing business!

We will take you through the whole process – from business planning and financing to training and marketing. we provide you the necessary guidance and advice – from bulk buying to advertising, from hiring staff to accounting. We will guide you every step to the way.

1901 – Our Range of Products

We have established ourselves as a preferred brand for many hot dog lovers!

We believe it is because of the quality meat cuts used in our frankfurters – no mechanically de-boned meat allowed. Perhaps, it is also because our wide variety of garnishing always taste home-made. Good old-fashioned, wholesome, goodness made from high quality ingredients.

At 1901, we make food we feel good about serving our friends and families.

We are a strong believer in enjoying food in moderation and making healthier choices. We use low fat alternatives for our sauces and topping. To minimize the use of additional fat in our cooking process, 1901 hot dog are Steamed!! the texture and flavours from our steamed frankfurters are preserved and remain great tasting and natural. We have included yogurt drinks into the menu as well as minimizing the amount of carbonated drinks we sell.

1901 offers many variety of hot dog from the best selling New York Chicken to sizzling favourites like Texas Beef and Deutsch Doodle Dang.

1901 – Business Models

1901 offers quick-serve business concepts that are affordable and easy to manage.

We offer 2 exciting outlet formats to suit your budget and preference:

1901 Pushcart
1901 Snack Cafe
The 1901 Pushcart

Neat – no smoke, no mess
Wheels for easy movement
1-2 person operation
Highly visible
1901TM Pushcart is reminiscent of the traditional American hot dog stall. The concept incorporates innovative, systematic and easy-to-manage franchise business with wholesome, nostalgic image.

1901TM Pushcart is a self-contained business premise. It comes complete with a steamer, sink, water compartment, electric water pump, filter unit, storage space and other required accessories. It operates hygienically – no smoke and no mess. This is crucial for food outlet where cooking is required, and proves to be one of the determining factors in convincing the premise management of its suitability to be stationed at premium locations.

1901TM Pushcart has limited mobility. It can be moved around on its four wheels, but as it relies on electricity and shelter from the elements, 1901TM Pushcart is primarily operated indoor.

Affordable Concept
1901TM Pushcart offers attractive investment opportunity with healthy returns. As the concept requires minimal investment, it provides everyone a chance at becoming an entrepreneur.

The 1901 Snack Cafe

Neat – no smoke, no mess
Bigger floor space
More extensive menu
2 – 5 person operation
Attractive design

Highly visible
1901TM Snack Café is stationary concept developed for franchisees who intend to operate a larger scale business. It has bigger retail space, therefore, offers greater sitting capacity. The menu for Snack Café is extended, offering customers wider choice. The design is more customised to fit the offered premise yet the look and feel that define 1901TM are retained.

Distinctive Design
Its design is eye-catching, contemporary and friendly, depicting the personality of the brand very strongly.

Bigger Outlet

Setting up 1901TM Snack Cafe involves renovation works to a premise. Thus, the start-up cost is higher than that of 1901TM Pushcart. The investment however varies; depending on the location and the size of the outlet.


Nineteen O One Sdn Bhd

Persiaran Selangor, Seksyen 15,
40200 Shah Alam, Selangor
Phone:03-5512 1901

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