Executive Summary

Advance Home Decor started off as a retail lighting store that caters mainly for the middle and lower market segments. We are currently located at Klang, Selangor, Malaysia. We have officially begun our operations on 13th Nov 2010 and is less than a year old. However, during this 9 ½ months, we have manage to turn a RM20,000 business to a RM60,000 business monthly. This is mainly achieved thru implementation of a computerized inventory and sales system together, marketing, good management practice and a great team.

With this success and confidence, we are planning to move into the next phase of our plan. As the name of our company implies, we are now looking into expanding and implementing a concept store that will incorporate interior design with lighting. Our intention is to capture 60% of the lighting market thru this new concept store. In general, we plan to use the system that has been developed to expand to a total of 10 retail outlets. Objective of this proposal is to secure funding for the concept store.


Advance Home Decor is setup as a partnership between Mr Chew and Ms Loong. Mr Chew Eng Lee, PMP has been active as a project manager for the past 10 years. His last major
project was a business modernization project in China which involves shutting down, relocating and implementing SAP system all in one go. His last positions was operations manager for a chemical company with responsibility in Malaysia and Singapore. In his free time, he has been actively consulting clients on home interior, kitchen cabinets and occasionally commercial projects. Mr Chew Eng Lee is a graduate of Western Michigan University with a degree in mechanical engineering.

Ms Loong Teng Wei has been in the lighting Industry for well over 10 years with a hugh network of connection in the market. She is well known in the market as a very successful friendly business woman. Her last position prior to the setup of Advance Home Décor was showroom manager. In this role, she was responsible for the outlet sales, P&L, purchasing other than helping many clients to fulfill their lighting needs. Ms Loong Teng Wei is a diploma holder in business and marketing. Her vast knowledge is valuable and has been key to our success. Mr Chew Eng Lee will handle all the administration, interior designing work, marketing and strategic planning work while Ms Loong Teng Wei is handling all the sales and operations of the lighting busines.

Contact Information

Mr. Chew ( englee@advancehomedecor.com )

Advance Home Decor
03-5161 1151
22G Jalan Bendahara 8, Sentosa Business Park, 41200, Klang, Selangor, Malaysia, Malaysia

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