Project Cost: RM300,000
Amount Invested : RM60,000
Amount Required : RM200,000
Knowledge / Experience Required:
Proposed Investor’s Role:
Project Stage: seed
1.0 Executive Summary
This business plan has been developed to present All Green Works to prospective investors and to assist in funding’s of equity capital needed to begin purchasing products and to continue in establishing the name in the market.
All Green Works is a company that is not more than 6 months has designed and plans to develop and market unique household products. During these 6 months, All Green Workss have made a good relationship with many group buying companies that will assist with marketing and establishing the brand. Using All Green Works plans to take advantage of the opportunities for market development and penetration in the field which demand is always there and doubling each year.
Based on the detailed financial projections prepared by the company’s management, it is estimated that $200,000 of equity investment is required to begin the company’s operations successfully. Funds will be used to purchase products and market All Green Works, as well as provide initial working capital for the first two years.
A massive potential market base exists for house hold products industry. The demographics of home ownership have changed radically in the Malaysia. Today, over 40% of the area’s homes are owned by women. In addition, 60% of the area’s rentals are owned by women. More often than not, it’s a woman who will purchases goods from online, and mostly are for daily use products, and woman are our biggest target market. Through the use of a selection of household goods, superior personal customer attention, and reasonable prices, All Green Works will capitalize on this incredible opportunity.
All Green Works intends to develop an inventory of unique products and drawstrings packaging products that can add perceived value to those products. These products which will be sourced from china and India will be printed with All Green Works logo before it is shipped to our customers and distributors. At this moment All Green Works holds 5 main products and has plans to bring more in to the country.
All the 5 products have made great sales in the group buying sites which is shown in the appendix. All Green Works targets to have 50 products by the end of 2014 and will market our products through many channels like group buying companies and in the future when there are 3000 customers on Facebook All Green Works itself will be having promotion for different products every end of the week on All Green Works website.
Our initial startup cost was $60,000 which was used to purchase product, office equipment, and rent for office and warehouse. The balance was used to purchase the website hosting. We have planned to get a loan of $ 200,000 to purchase more products and make the business more established. All Green Works intends to concentrate its sales in Malaysia in 2013 and to reach sales level of $ 900,000 by the end of the year.
Shirish ( firstname.lastname@example.org)
Company Name: All Green Works
Postal Address : 34 jalan 40 desa jaya kepong
State : kuala lumpur
Post Code : 52100
Country : Malaysia
Website : –