|Current Status||Concept / Business Plan|
|Amount Invested||Currently, there is no capital invested in this PLT and we see that potentially the directors investing RM 10,000 by the last quarter of 2016.|
|Funding Required||RM1,000,001 to RM2,000,000|
|Description||EVE is a discount voucher app designed specifically to cater for women & their needs. The app will feature discount vouchers from a wide variety of categories targeting women’s lifestyle.
The EVE app essentially is a central All-in-one deal and lifestyle mobile application for women with features such as :
A) On Voucher and Deals –
B) On Women’s Lifestyle & Community –
|Business Opportunity||Why Are We Recommending a Discount Voucher App For Women?
No mobile apps out there caters deals specifically for women. Apps that cater for women are only addressing tracking menstrual cycle, organizing a business or productivity, stocking up on rewards and the likes.
These apps do not usually involve a woman’s lifestyle rather they push un-targeted promotions and discounts.
The apps that do cater for deals are for all walks of life and are quite convoluted. Women are the main contributors to buying or making a deal viral so if there is an app that caters to their interests as in shopping, while bringing value, then that will be the killer app.
Why Specifically Women?
Women account for almost 50% of the Malaysian population. They are the ones who usually make an educated decision for household spending. They are also the ones with a strong inclination to shop while looking for deals and who are mostly on smartphones when doing so.
Based on Malaysia’s population of 30,751,602 and the ratio of males at 50.7% to females at 49.3%, that gives us 15,160,539 of women folk.
Breaking down further, we take a 54% who are in the labour force which gives us a total addressable market of 8,200,000 women.
The potential target market will be as such:
Total of 1.9M are predominantly women user who will most likely be the early adopters of the app we are proposing however we are not discounting other age ranges. The app will cater for all age ranges however for a realistic forecast of take ups, we have used these figures which accounts for 23% of the addressable market.
|Revenue / Business Model||The Eve App will deliver feature and function which is designed to hook the ladies to continuous the app. To encourage the redemptions of the free coupons, the apps will ensure that that certain features are enabled after a certain number of confirmed redemption. We also will have functions and events for ladies who either are the top confirmed redemptions or new users who make their first redemption.
The aim is ensure that the ladies always keep our app and continuous use them.
For the Merchants we have a two prong approach :
All coupons will be able to be filtered by location and category, putting the featured coupon on the top.
a) Partnership with NGO and Partner Merchants
b) Working with hospitals
|Management Team||(i) Ranjinath Muniandy
Chief Executive Officer
Over 25 years of work experience ranging from small, medium enterprise outfit to large local corporations and MNCs across Information Technology and Telecoms industry.
Experienced in Project management, product development, operations, people development & management, developing business and end-user requirements, translating and communicating business needs to IT and Network team, management and integration of IT application (Value-Added Services and Telecom industry)
(ii) Joshua Muniandy
Chief Operating Officer
Joshua has more than 20 years working experience primarily in the IT sector as well as in Training & Development. He has been involved in Internet Commerce Consultancy, Project Management, Business Development and Project Consultancy. Joshua has worked for companies such as MIMOS, JARING, VADS, EDI Malaysia and E-Commerce Sdn Bhd.
(iii) Sanjeev Muniandy
Chief Marketing Officer
Sanjeev has more than 17 years working experience with specialization in Product Development and Management. He also has experience with Customer Service, MVNO start-up, e-commerce, Peer-To-Peer Lending, Big Data Analytics and mobile app design. Sanjeev has worked for telecommunications providers and a public listed service enabler company.
|Company Background||THE MOON & ANDY GROUP PLT started on the 28/11/2013 to enable the directors to start a trading business. However, due to certain circumstance, the business did not start as plan and the PLT was put on hold. Currently, there is no capital invested in this PLT and we see that potentially the directors investing RM 10,000 by the last quarter of 2016.|
|Funding Milestone||RM1,600,000 of funding is required. Our Plan is to have one drop funding to enable the company to move without the worry of funds being depleted. The company would want to run marketing events and promos as early as the month before launch and hire people early.|
|% Equity Allocation||45%|
|Expected ROI||We expect the minimum ROI if the VC deposes of the share at Listing is at 12.5%|
|Risks and Mitigation||1. Threat of New Entry
A profitable industry will attract more competitors looking to achieve profits. It is easy for these new entrants to enter the market as the entry barriers are low – this poses a threat to us.
To mitigate this, we believe that our app should be more than just a Discount App. Our focus is build a large loyal women customer base by having key lifestyle features essential to woman and to build a strong women community base.
Our brand would be synonymous with Empowering Women. This puts us far in the lead when others are merely focus on just selling and it also gives us opportunity to continuously innovate to produce better app for the market.
2. Market Risk
3. Operational and Management Risk
4. Financial Risk
|Exit Strategies||In 3 years :
– Buyout of investor shares by owners or key business principles
– Acquisition by or merger with another business
– An initial public offering (IPO), which raises funds by selling shares of stock in your business
– Recapitalising and paying off early-round investors with funds from venture capitalists or other later-round investors
|Company Name||xxxx PLT|
|Business Address||NO 15, Jalan Camar 4/21, Villa Damansara, Kota Damansara, 47810 Petaling Jaya|
|Contact Person||Sanjeev Muniandy|