|Current Status||Concept / Business Plan|
|Funding Required||RM300,001 to RM600,000|
|Description||Cantikwall (hereinafter referred as COMPANY) was established in July 2016 and is owned 100% by Malaysian bumiputra. The company is registered with Companies Commission of Malaysia (SSM) as Qaridh Enterprise with registration number NS0157114-K . The company operate on both online and offline (showroom) basis selling area rugs and wall to wall carpet for Malaysia, Brunei, Singapore, Middle East, and Europe market. All products are manufactured and imported from various Cantikwall’s partners within Malaysia, China, Turkey and India. Since its establishment, Cantikwall has exponentially grown to be one of leading area rug supplier in Malaysia with more than 80K media social followers up until year 2017
In 2018, the COMPANY has created a program called BNB (Business Partnership and Mentoring Program) aim to accelerate the growth of the company to reach wider market particularly elite hierarchy within Malaysia. The idea was based on the demand and persistent request from COMPANY existing customers that prefer the COMPANY to have branch outlet within Klang Valley vicinity especially in Damansara, Kajang. Bangi, and Kuala Lumpur.
BNB is a BUSINESS PARTNERSHIP and MENTORING program where INVESTOR is given the opportunity to own and run a home décor business outlet with the BRAND and SUPPORT from the COMPANY. A-Z service will be provided in setting up the store outlet based on BNB PACKAGE picked by the INVESTOR. Promotion and marketing will be synchronized throughout COMPANY existing platform including website, media social, existing customer, etc. to ensure SHARED SUCCESS for both PARTIES.PROFIT from INVESTOR’s outlet store will be shared with the COMPANY on certain quantum based on its business performance.No YEARLY licensing FEE required to be paid by the INVESTOR.
|Business Opportunity||Since its establishment the COMPANY has growth exponentially particularly on online platform and social media. More than 80k followers in Facebook and Instagram were attracted in the space of 1 year plus. Elite and VIP customers including Lisa Surihani, COO of KPJ Group, Datin, Pahang Prince, Sultan Selangor’s wife, and many others have been part of COMPANY supporters and customers. All this is done with capital of RM 300 only when the COMPANY started its operation from home in Seremban.
Having build name for itself, the COMPANY now lacking the “persona” particularly at its showroom in Senawang, Negeri Sembilan. The showroom may lack the prestige which is showcase on our COMPANY’s website and the BRAND CANTIKWALL itself is a hit among online customers. Some customers thought we are huge company with a lot of outlet branch elsewhere. But this does not being reflected on physical store outlet.
The business opportunity is that a lot of customer are looking for modern type of area rug which can be customized to suit their requirements. That is where CANTIKWALL core business is. In year 2017 alone, 60% of our revenue (more than RM 500k) comes from custom area rug. Customization include design, size, material, color, etc. Since our specialty is in handmade carpet the customization is made possible. In Malaysia , they are no company which produced handtufted carpet with its factory located in Malaysia. Most rugs/carpets were imported which caused the price to spike. At the moment we still importing the rug from China, India, Turkey, and USA which require average 4-8 weeks to deliver. Our aim is to have our own local production which can accommodate huge market demand and can cut short delivery time.
CANTIKWALL market so far mostly from Malaysia and Brunei. We have many inquiries even from international customer such as Qatar, Singapore, and UK. Last year we have exported carpets for 2 customers in UK that shows opportunities are there. Having several physical outlets at strategic location such as Damansara, Kajang, and Kuala Lumpur will be the kickstart that is required to boost the COMPANY. This area is occupied by almost 5.9 million people with median household income between RM 5.7K – RM 9.8K. Since the price of our products are suitable for high income earner locating an outlet store within the said territory will further boost the company visibility and able to generate substantial revenue.
|Revenue / Business Model||Bricks and clicks is basically the business model that being used by our COMPANY by far. Current our COMPANY marketing focus on social media of which 70% of elite customers comes from Instagram. This strategy will remain and improvise over time based on market conditions. The main revenue stream is from selling in stock product and pre-order items. Secondary revenue stream will be wall to wall carpet for hotels, office, and mosque. Third revenue stream will be carpet maintenance products and door to door cleaning services.
Using youtube and create a home decoration channel with weekly program that offer free renovation to selected customer to boost brand awareness.
Target market: Global.
|Management Team||CEO – AFA : Has been involved in many self initiated business for the past 15 years. Has experienced the ups and downs and gain knowledge the hardway from failure. With this knowledge CANTIKWALL was established and has been the most successful business by far. AFA is chemical engineer background and has been exposed on all the elements needed in running SME while working with various companies before joining the biggest Oil & Gas company in Malaysia. Has good knowledge in website and social media marketing.
COO – Lin: Her background is accounting. Has been working in many retails and F&B store such as McD, Chicken King, PETRONAS Mesra, etc.
|Company Background||Business start date: September 2016
Investment made : RM 110k
Sales: RM 500k plus (in 1 year)
Gross Profit: RM 80k plus (in 1 year)
Milestone: 1 store outlet in Seremban, rank #1 in google for “rug malaysia”, “carpet malaysia” exceeding competitors that have been in the market for more than 20 years+.
|Funding Milestone||One Outlet store opening within Klang Valley : RM 250,000
Marketing : Billboard: RM 40k (for 1 year)
Marketing: TV/Radio : RM 50k
Social media: RM 50k
Event: RM 40k
Home Decoration channel via youtube: RM 50k
**the marketing aim to increase brand awareness with target media social followers close to 1 million within 1 year.
Operating expenses for 1 year (grace period) : RM 150k.
|% Equity Allocation||RM 200,000 for each 10% equity|
|Risks and Mitigation||Import / export : Potential product loss. As of now 0% rate
Mitigation: Use logistic insurance to cater the loss impact.
|Exit Strategies||None. This is teamwork. We only looking for PARTNER not INVESTOR. Yes we need the capital, but we need PARTNER that can complete the team to share ideas, to share not only success but failure/ hardtime.|
|Company Name||Qaridh Enterprise (known as CANTIKWALL)|
|Business Address||23-1, Jalan KLS 4, Kipmart Lavender Height, Taman Lavender Height|
|Contact Person||Ahmad Fitri A’zali|