||Concept / Business Plan
||RM300,000 or less
||We named our company as TAMSY Clothing. The choosing of this name as the symbol of our product is cat themed. TAMSY stands for our cat’s name and it is also the name given to males who are really great best friends according to Urban Dictionary. We want to produce clothes that are high quality fabric with elegance and a combination of urban street style. Type of clothing line based on development of the latest fashion sense. The aim for creating this business is to promote and develop the market of fashion in Malaysia & Globally. TAMSY is a clothing brand company which offers exclusive clothes. In providing the product to our target market, we have outlined several aspects that we believe a special attention should be given to it such as brand, quality, packaging and labeling. A brand is a name, term, sign, symbol or design that recognizes the product and distinguishes it from other product. It put in value to the product and encourages customer loyalty. We will come up with different cats and every season is a different cat. Customers will be keen as our products are limited edition and they are able to collect different cats every season!
||From urban streetwear to elegance, TAMSY is sure to focus on the latest fashion trends. We ensure to produce only high quality fabric to the general market in Malaysia & Internationally. TAMSY is a brand that sells Men’s & Women’s clothes we will offer high-fashion clothes for any types of occasions or everyday wear. Every RM1 of our sales revenue will be donated to SPCA Selangor for their food supplies and others. The Society for the Prevention of Cruelty to Animals, Selangor, Malaysia (SPCA Selangor) is a non-profit animal shelter in Selangor, Malaysia that aims to help animals that cannot defend themselves such as cats, dogs and other pets.
|Revenue / Business Model
||To promote our product, we have decided to launch these systematic promotion strategies. The selected strategies are shown below:
We have chosen Kuala Lumpur (Klang Valley) as our strategic marketing area, based on some factors below:-
Kuala Lumpur has an estimated 2016 population of 1.76 million people in an area of just 94 square kilometers (243 square kilometers). This gives the city proper a very high population density of 17,310 people per square mile, or 6,890 per square kilometer. Greater Kuala Lumpur, or the Klang Valley, is a large urban agglomeration with an estimated population of 7.2 million in 2016 with a population density that is nearly equal to that of the city proper.
– Product Strategies
TAMSY is a clothing brand company which offers exclusive clothes. In providing the product to our target market, we have outlined several aspects that we believe a special attention should be given to it such as brand, quality, packaging and labeling.
– Quality (High quality material)
The quality of a product can be main positioning instrument for a business. As to maintain our product quality, we provide a good or professional tailor who can sew nicely and care of our quality. To achieve this, we always keep updating with our supplier to make sure our material is good.
– Price Strategies
The price of a product can be defined as the amount of money charged to the customer for a particular purchase. Pricing is important as it is the only part in the marketing mix that generates revenue. When we perform a study on the competitor’s prices, it will help us in allocating price for our products. In order to put a price on our product we are using ‘competition-based pricing’ concept and make a comparison regarding quality and quantity that TAMSY Clothing produce.
||This business is based on a team operation. The staffs consist of General Manager, Administration Manager, Operational Manager, Marketing and Sales Executive, and Financial Manager. There are a lot of advantages of partnership business. As there is more than one owner, a lot of idea talents and skill can be pooled together for better management.
||We started in June 2017, and the amount invested for this project is RM2000 and the return of the profit achieved to this date is RM3950.
||Below shows the costing and fund required for our brand :-
Production Costing – RM24,250 (Mens Tee, Mens Long Sleeve Shirt, Ladies Crop Top Sweatshirt Ladies Front Split Top, Unisex Sweater, Track Pants Men/Women)
Marketing Cost – RM40,000 (Social Media Ads/Boost, Advertisement Video Shoot, Celebrity/Public Figure Endorsement, Brand Ambassador, Booth & Vendors)
Miscellaneous – RM36,100 (Photoshoot, product Shoot, Graphic Designer, Packaging, stickers, Merchandise, Website, Posters/Bunting, Office Rental Deposit)
Total Funding Required – RM100,350
|% Equity Allocation
||Amount Invested – RM100,000, Amount Returned RM188,040 (RM88,040 Investment Gained), ROI 88.04% (2 years), Annualized ROI 37.13%
||– Strategic Sale
– Partial Sale
– Retraction Rights
||N0. 46 Jalan SL 4/2, Bandar Sg Long, Cheras, 43200, Selangor.