Er Lou Cafe, small entry big potential

Current StatusConcept / Business Plan
Amount InvestedRm 800,000
Funding RequiredRm560,000
DescriptionWe are a family based restaurant business that operating since 6 years ago,serving home made noodles and home cooked food. In our new project,we are going to expand the business and transform the traditional business into a modern concept cafe that still serving our signature home made noodles and traditional home cooked food,on top of that we are adding some modern twist to the traditional food in order to attract wider range of customers.
Business OpportunityIn the 6 years of operation,we found out the consumer habit has been changed.Hence,we adding more items into our menu with new and interesting flavours to cope with the vast changing market. In F&B,we are different from others as we produce our own noodles and most of the food,including some of the food that people don’t make anymore due to the complicated procedure.Hence,we don’t compete with other F&B, we are unique in our own way.
Revenue / Business ModelOur income come from food profit,including delivery such as grab food,food panda,etc. Other than that,we provide comfortable environment,food and facilities to customers to organise their events such as baby full moon party,birthdays and meetings. Las but not least,we will expand into production line on chilliest and other items.
Management TeamWe have our own production team,training team and marketing team to run the business.
Company BackgroundOur mother company has been running the business for 6 years,we have gained enough experience to run new outlets.
Funding MilestoneWe require Rm560,000 of funding with rm28,000 per lot. Currently,8 lots have been taken up.
% Equity Allocation60%
Expected ROIReturn within 1.5 to 2 years
Risks and MitigationIt’s a low risk investment due to its low entry level and operating by an experienced team.
Exit Strategies3% of shares per lot can be transferred or amend anytime.
Company Namexxx Noodle House Sdn Bhd
Business Addressxxx Subang Jaya, Selangor, Malaysia
Contact PersonJasmine Sian

Iagoora Hospitality Solutions Sdn Bhd

Current StatusPre-Revenue
Amount InvestedRM65,000
Funding RequiredRM750,000
DescriptionIagoora bridges that gap between suppliers and buyers by providing a comprehensive listing platform, search engine and sourcing solution. We are not only focused on Food and Beverage suppliers but provide a holistic approach that ensures all hospitality industry segments are on board the platform, creating a one stop solution.
Business OpportunityThere are over 12,000 HORECA industry suppliers in Malaysia. Most are now facing a high sales team cost with no way of tracking their performance or ROI. On the ground marketing style is still the most prevalent strategy which makes it difficult to reach new target audience and gives buyers a hard time finding competitive products and services.
Revenue / Business ModelMalaysia has over 12,000 F&B suppliers and our goal is to have 15% to 20% of them listed on Iagoora by the end of 2021. There are 3 simple packages ranging from a free listing, Standard Membership (RM350) and Premium (RM500). We do not charge any commission rates. Other sources of revenue will be from digital advertising on the Iagoora website pages, web design and data entry services for suppliers and also related third party charges.
Management TeamNicol Roach Reddy (Founder & Team Leader) has worked in the F&B industry for over 18 years, lastly as the Director and COO of Chaswood Resources Holdings Ltd. He has managed business in Indonesia, Singapore and Malaysia with an annual turnover of RM150 million. Founder of The Restaurant Mechanics consultant firm, he is also passionate about working with startups in the industry to help them get on the right track from the beginning.

Muhammad Kashif (Co-Founder & Lead Programmer) has been in the IT sector for more than 15 years. Always developing and keeping up with the latest tech trends. He is skilled in Web Programming, Mobile App UI, SEO, Digital Marketing, Google Ad Word Certified and Project Management. He is an avid traveler and adventurer and owns his own travel site. Kash has numerous professional certifications from universities in USA, Australia and UK. He has work experience in Europe and Asia.

Rajendra Subra (Operations Engineer & IT Tech) has worked in the Hospitality Industry for over 15 years and his most recognized job scope was with TGI Fridays as a Regional Manager for Malaysia managing the business and delivering results to stakeholders. He is now a freelance F&B consultant and joined Iagoora because he strongly believes in the ability of the brand to bring the industry forward. Raj studies IT at the boom of the industry and leads the operations team.
Company BackgroundIagoora Hospitality Solutions Sdn Bhd was founded on 12-01-2018. We started programming the website 4 months later and completed programming on December 2018. Pulling full time jobs both the founders Nicol and Kash work tirelessly to make Iagoora come true. We are now listing our first 20 suppliers and will be targeting to list 200 suppliers in the next 8 months. We have personally invested RM65,000 into Iagoora since it’s inception and are now looking for funding to move forward and grow the brand and business.
Funding MilestoneWe are looking for RM750,000 for the following purposes. Hiring team for sales, marketing, programming and administrative then running operations cost. Building iOS & Android applications, continuous programming, office space, integration with POS. We will be operationally self sustainable when we reach 200 subscribed paying members in 6 to 8 months.
% Equity Allocation7.5%
Expected ROI3 years +
Risks and MitigationBefore we embarked on this project we took time to meet with key suppliers in the country. Their positive feedback and encouragement is what drove us to invest into Iagoora. There is a lack of web technology in the F&B supplier sector which makes it difficult for buyers (restaurants, hotels, cafes & etc) to source for products, vendors and service providers. The problem is faced by both buyers and suppliers alike which is where Iagoora comes in. We are the bridge that links both sides of the divide. Our key suppliers are POK Brothers, Euro Atlantic, TWH Tong Woh, Allied Food Services and many others that we seek advise from.
Exit StrategiesExit strategy for investors if they wish to can be in 5 years time when the business has expanded in the region. We plan to expand into Singapore, Indonesia and Australia in 2021 when we have reached 1,500 suppliers in Malaysia. Option would be to sell shares back to the the founders based on the future valuation at the time of sale.
Company NameIagoora Hospitality Solutions Sdn Bhd
Business AddressB-2-16 Boulevard Residence, Kampung Sungai Kayu Ara, 47400 Petaling Jaya.
Contact PersonNicol Roach Reddy

Hotpot chain with karaoke, delivery and catering

Current StatusRevenue Generating, Pre-Profit
Amount InvestedRM500,000
Funding RequiredRM2.5million
DescriptionThe Hotpot is now a 1.5 years old steamboat restaurant at Publika (KL) that is well-known for its signature soup base, homemade ingredients, Japanese sake pairing and dine-in karaoke rooms. The idea is to transform the hotpot culture in Asia to one that combines entertainment with good food and convenience. We plan to expand The Hotpot’s current capacity to meet the demand from customers – more hotpot karaoke rooms, more selection of Japanese sake, full-on delivery service / catering.
Business Opportunity(1) Hotpot chains in Malaysia are limited to the Grand Imperial and Paradise Groups which are banquet-style restaurants. There is a gap in the market for hotpot chains that offer casual environments with focus on homemade and msg-free ingredients. 

(2) Hotpot with karaoke is a trend that is picking up fast. To test the market, the current restaurant has 1 private karaoke room with dine-in hotpot. Even with a minimum spend requirement of RM800, the room is booked almost daily with waiting list. Spending per room goes up to RM1,200 on average per table of 8 pax; and customers range from big families, groups of friends to corporate dinners. 

(3) Online food delivery is on the rise but not many hotpot restaurants offer food delivery. The Hotpot is the first of its kind to sign up with Delivereat, Foodpanda and Honestbee for hotpot delivery. With only 2 types of set menu on the food delivery platforms, there are already at least 20 delivery orders monthly. There is potential for the market to expand further especially with ease of online orders and even catering.
Revenue / Business ModelThe business will generate revenue via:
1) Joint ventures as first expansion
2) Franchise locally and internationally
3) (Ultimately) Sale of business to big corporations
Management TeamThe current team managing The Hotpot are the co-founders themselves. 

Mandy Woo is Co-founder and Chef of the restaurant. She is responsible for the conceptualizing of the menu, including recipes for all homemade items and soup base. She is also responsible for the food presentation, food quality and food inventory. 

Joe Teh is the Co-founder and General Manager of the restaurant. She is responsible for hiring, finance, procurement, marketing, overall inventory and general day-to-day management of the restaurant. 

Other planned members of the management team to be hired:
Finance and Procurement Officer
• Manage all financial and procurement management activities for the restaurant including bank account and petty cash reconciliations; accounts payable; sourcing and contracting of suppliers; review and verification of invoices; data entry into accounting systems; fund transfers; cheque and cash payments.
• Establish and manage systems for cash payments and fund transfers to staff including per diems, accommodation/travel allowances, expense claims and petty cash.

Assistant Operations Manager
• Supervise daily operations of organization. 
• Develop productive, profitable and achievement oriented working environment for employees.
• Address operational issues and concerns in a timely fashion.
• Supervise operations team to ensure operational excellence and excellent customer services.

Marketing Executive
• Develop marketing plans including advertising, PR and social media activities
• Work closely with external creative freelancer to design menu and marketing materials 
• Produce creative content, including videos and social content 
• Source and secure partnerships or event opportunities with social influencers or relevant brands that complement the restaurant
• Maintain and update customer databases
Company BackgroundLooking back at the business milestone 2017 – 2018 
April 2017: 
• Secured partners; established Good Food Ventures
• Sourced for restaurant location
• Trial and error on menu items and soup bases

Jun 2017:
• Secured location at Publika, Solaris Dutamas
• Pre-seed, 1st capital – RM200,000
• Renovation commenced
• Hiring of restaurant staff

Aug 2017: 
• Renovation completed
• Full team of 7 staff hired for the restaurant
• Pre-seed, 2nd capital – RM150,000
• Restaurant officially opened

Sep 2017: 
• Sales started to pick up
• 1st Facebook review received and it was positive
• Engaged blogger reviews 

Nov 2017:
• Experienced first staffing crisis – loss of local staff
• Engaged foreign worker agency
• Pre-seed, 3rd capital – RM60,000
• Sales doubled since opening
• Introduced all-you-can-drink sake promotion to encourage sake pairing with hotpot

Dec 2017:
• Full team onboard again – all foreigners
• Menu is updated to include more items and new pricing
• Achieved highest sale ever – RM93,000
• Facebook and Google reviews rated at 5/5 based on 25 reviews 

Feb 2018
• Pre-seed, 4th capital – RM80,000
• Operations stabilized, restaurant team turnover reduced to 0%
• Food costs adjusted to 40% (from 45%) of sales revenue
• Suppliers granted restaurant 30-day payment terms

Jul 2018
• Engaged delivery partners – Delivereat and Honestbee 
• Sake choices increased from 6 types to 25 types, supplier granted consignment
• Food costs adjusted to 35% of sales revenue

Oct 2018
• Trend of sake drinking is apparent; 7 out of every 10 tables will order sake with hotpot
• Engaged delivery partner – Foodpanda
• Achieved YoY growth of 36% for sales

Nov 2018
• Achieved YoY growth of 15% for sales

Dec 2018
• Menu is updated to include even more items 
• Year-end review of the business revealed the challenges and strengths of The Hotpot
• Kick started research and plan for Seed funding
Funding MilestoneMonth 0: 
• New restaurant site confirmed – site downpayment budget at RM 100,000
• Seed, 1st capital investment – RM 1 million
• Renovation commences 
• Hiring of restaurant and management teams

Month 2: 
• Renovation completed
• Pre-opening trial
• Rebranding + Photography 
• Influencer Marketing 

Month 3: 
• Seed, 2nd capital investment – RM 500,000
• Restaurant official opening
• Promo-driven Marketing to re-ignite customer interest / reconnect with regulars 

Month 4: 
• Achieve RM93,000 in monthly sales (as per forecast below)
• Secure payment channel partners
• Secure delivery partners
• Secure catering partners
• Development of mobile app with loyalty programme + ordering platform
o Integrated with payment channel (ipay88 / Paypal)
o Integrated with delivery partners (Honestbee / Foodpanda / Grab Food)
o Integration on catering 

Month 7: 
• Seed, 3rd capital investment – RM 150,000
• Launch of mobile app
• Marketing of mobile app
• Promotion on loyalty programme
• Marketing of catering offer
• Source for potential joint venture partner for 2nd restaurant

Month 9:
• Secure joint venture partner
• Source for 2nd restaurant location

Month 12: 
• Secure 2nd restaurant
• Seed, 4th capital investment – RM500,000
• Renovation commences
• Hiring of restaurant team

Month 14:
• Renovation completed
• 2nd restaurant pre-opening trial

Month 15:
• Seed, 5th capital investment – RM255,000
• 2nd restaurant official opening
• Fundraising for Series A in preparation for regional joint venture / franchise – RM8 million 

Month 19:
• 2nd restaurant achieves positive cash flow operation
• Secure Series A
% Equity Allocation49%
Expected ROIAchieve 11% return on investment to investors after the first two years and 14% after the next two years.
Risks and Mitigation• Copy-cat competitors
• Staffing issues
• Risk of infection outbreak
Exit Strategies• Merger and acquisition
• Selling of equity
• Selling of business
Company NameGood Food Ventures
Business AddressD1-G4-9 Solaris Dutamas, Jalan Dutamas 1, 50480 KL Malaysia
Contact PersonJoe Teh


Current Status Concept / Business Plan
Amount Invested RM0
Funding Required RM300,000 or less
Description Chomp Chomp is the first to start the concept of Italian Street Food in Johor Bahru, starting from bazaar in 2015. Currently we are now operating on a food truck since 2016 and we are the first to present the Italian food using the food truck in Johor Bahru.

Chomp Chomp serve authentic Italian cuisine from appetisers, pastas, main course and desserts with affordable pricing (RM5. 50-RM30) . We are now looking to expand the concept in a restaurant and will include Modern European cuisine as well.

Business Opportunity Based on our research, not many Italian restaurants in Johor Bahru are Halal certified. We are focused on having a Halal restaurant that serves Italian food to cater with the masses. We offer range of Italian food that are reasonably priced with high quality and rightly portioned.

We have found a suitable location (Bandar Seri Alam) that cover residential, offices and universities especially working professionals from nearby private hospital from short working distance. Currently there are no Italian restaurants around the vicinity of the proposed location.

The Executive Chef has twelve years of experience working in fine dining restaurants in Singapore, with his expertise and innovative culinary skills a plus for Chomp Chomp.

Chomp Chomp has already has its own base of customers in Johor Bahru area since we are operating on a food truck.

Revenue / Business Model Chomp Chomp will sell pastas, main courses, snacks, sandwiches, burgers, desserts and beverages. We will also include modern European cuisine to compliment with Italian dishes.

We will focus on having a minimum of 45 covers for lunch, average of RM15 per plate and 65 covers for dinner, average RM35 per plate.

We will serve set lunches and dinners besides ala carte, and we will include snacks that are profitable such as Churros and Mozzarella fries which are popular when we sell those items on our food truck.

We will sell our own brand of bottled tomato sauce for pasta and also our signature housemade beef meatballs frozen and packed.

We will liaise with companies and schools to conduct a cooking masterclass and team building session in the restaurant to add up our source of income.

Management Team Siti Hajar, Marketing/Owner
Responsible for administrative and marketing for the branding, as well as purchasing, costing and liaising with suppliers.

Muhamad Fadzli, Executive Chef
Responsible for the food and set up of the current food truck. Has twelve years in the culinary scene working in Singapore. In charge of menu planning, food cost and control.

The other planned management team are –
Sous Chef
Pastry Chef
Commis Cook
Wait Staffs

Company Background Chomp Chomp is an idea of Siti Hajar amd Muhamad Fadzli. Launched at a bazaar in 2015, later on operating on a food truck since 2016, and now visioning to expand its business in a restaurant. We have invested RM125,000 in purchasing and fabrication on the food truck.
Funding Milestone The investment of RM 300,000 will cover startup costs for renting of the shop lot, restaurant set up and kitchen equipment, spread out for interior renovation, installation, dining tables and chairs, flooring, signage amd required licenses.

The required amount will also be for modeling and fabrication of kitchen area plus equipment for cooking and ventilation installation.

Our strategy and implementation for the first year – secure funding, acquire restaurant, begin branding and promotion campaign with targeted average monthly sale of RM126,000 per month

Year two – expected return of ROI with exit strategies

% Equity Allocation 30%-40%
Risks and Mitigation -Food health and safety
-training of staffs
-no alcoholic beverages
-slow operating hours during 3pm-5pm
Exit Strategies 2nd outlet – expand the brand and allocate another outlet in Kuala Lumpur

Franchise our brand

We believe our brand will be strong in the industry and Italian /Modern cuisine is an upcoming cuisine that are starting to attract diners and food adventurers.

In any event should this business is not according to detailed plan during the tenure of two years, we shall proceed with company valuation and exit

Company Name Setia Hati Enterprise
Business Address No 1, Jalan Jelatang 30, Taman Megah Ria, 81750, Masai, Johor
Contact Person Muhamad Fadzli

Budhapest Pub & Bistro

Current Status Concept / Full Business Plan Ready
Amount Invested 0
Funding Required RM1,000,001 to RM2,000,000
Description My idea to setup this business is because i will have a few big liquor company that will sponsor me right after i can get to run for 10%.
Business Opportunity For a business like this it will sure bloom because of the location is at the heart of the city for every entertainment business.
Revenue / Business Model I am actually have 16 years of experience in this industries because i have help some of other company to setup their business there, i am well known by some of the customers there.
Management Team The team that is going to run the show will be the pioneer that has good experience in this business and the location.
Company Background This will be a new and fresh company.
Funding Milestone The fund will be put to use from the beginning, the main purpose is the licensing, marketing, legal documents, stock ups, re-structure the internal and some decorations. Total of all the funding will be RM1500000.00
% Equity Allocation 50%
Expected ROI 100%
Risks and Mitigation I wont say that we don’t have risk but i believe the sponsors from 2 liquor companies will cover up the risk as long we can sustain for 2 years minimum.
Exit Strategies The exit strategies will be in 5 years range, but if it still can sustain after 5 years why not just keep it running till 10 years max.
Company Name Budhapest Pub & Bistro
Business Address Upper Penang Road
Contact Person Zulkifli Heng

Kacang Puteh Manufacturing to become a brand leader and dictate the industry

Current Status Break-Even, Profitable
Amount Invested RM3,000,000
Funding Required RM5,000,000 or more
Description We are snack food (kacang puteh) manufacturing company located in Ipoh. We produce about 20 different types and trade about another 40 (specific & seasonal) products. We are only snack food manufacturer who grinds their own flour and supply to other competitors. We do a complete range of the manufacturing process.
Business Opportunity Being a manufacturing company, started small and grew with bank loans and SME’s graduate fund. But the funds we get have always able to grow only 1 out of 4 legs of our business. Finance, Operation, Human Resource, and Marketing. We save up to buy a factory and get a loan. Then save up to purchase a machine to place in the factory, next we will need the manpower to work the machines. Marketing or getting orders is the easy part. Delivering and sustaining the payment terms is the hard part. Then when we want to grow again, that’s the issue. We have done this cycle 3 times with 3 factories. So we need an investment and an investor who understands this. A factory which can support 10 times our current rate and we can add on the machines as the business grows. An investor who can support us with the cash flow as the orders is coming in.
Revenue / Business Model We are doing RM4million yearly for the past 3 years. We stopped all marketing work 3 years ago and we manage to sustain the sale from people finding us. We have a net margin around 10% but that can be improved via economies of scale and economies of scope. We can pledge our properties as well to get the investors know that we are all in. We can have an agreement that, we focus on paying back and buying back capital from for the investor as we make more profit.
Management Team The whole team consists of 28 people. General staff at 20 (local 8, foreign 12) and management/supervisor at 8.
1)CEO, 2)Factory manager, 3)Marketing&Sales, 4)Account, 5)Human Resource&Office, 6)Purchase&Stock 7)Production Supervisor 8)Packing Supervisor

Currently, we have downsized and just maintain about half of the staff. But if investment comes in, we can build back a fully operational team for that scale.

Company Background We started as a grinding mill 30 years ago by my father. I have been working in the family business since I was 5 years old. Turned around the company when I took over and went from a small shop lot to 3 factories and from 500k sales to RM4million in sales. From one product to support kacang puteh industry to more than 20 in-house products and nearly 40 trading items.
Funding Milestone We have invested our own money and bank loans into the business. We would need a bigger factory (RM 3 to 5 million), machines (RM 2 million)(can support up to 15 million in revenue), cash flow to support us with growing orders (RM 2 to 5 million)

The new factory would be an asset, the cash flow will be payable by big companies, thus these two have no risk to low risk.
The only risk are the machines, even if we deprecate the machines for 5 to 10 years, They become half the value the moment we buy them.

% Equity Allocation Majority to Minority (We are open to suggestions)
Expected ROI 10% – 15%
Risks and Mitigation The only risk is that we might not grow as much as we planned or we grow too fast that we would need more funding. Kacang Puteh as an industry is about 80 years old, we have been in business for 30 years and we are the supplier and market leader for the industry so these are only two risks we are getting into.
Exit Strategies We will buy back the share from the investor with profit we make.
We will go for M&A with a larger corporation.

*We are interested in the public list the company ourself currently. It’s not our core competency so we do not focus there. But if the investor wants to do it, we welcome them but they have to give us time to learn and prepare ourself. We can answer the audit questions but if possible I would want t focus on manufacturing which is what we are best at. We will grow the company.

Company Name Snack Boss Sdn Bhd / Menglembu Foods Industrys
Business Address 14 16, Laluan Perusahaan Kledang 3, Taman Perindustrian Chandan Raya, Mengelmbu, 31450, Ipoh, Perak.
Contact Person Surentran Somasundram

F&B Investment Proposal SkyAvenue Genting

Current Status Concept / Business Plan
Amount Invested RM 200,000
Funding Required RM2,000,001 to RM3,000,000
Description The Majapahit Empire was a vast kingdom based on the island of Java from 1293 to around 1500.
The empire reached its peak of glory during the rule of Hayam Wuruk and his Prime Minister, Gajah
Mada, whose reign from 1350 to 1389 was marked by conquest which extended throughout a large
part of Southeast Asia. During its glory days, the Majapahit Empire stretched over the entire
present-day Indonesia, Thailand, Singapore, Malaysia, Brunei, Sulu Archipelago, Philippines and East
Timor. It was one of the last major empires of the region and is considered to be the greatest and
most powerful empire in the history of Southeast Asia.
THE MAJAPAHIT Restaurant & Bar takes its inspiration from this mighty empire; its menu conquers
the vivid and distinct cuisines of Southeast Asia. Backed up by a full bar that serves the best
selection of beers, wines, whiskies and spirits, The Majapahit Restaurant & Bar is the perfect place
to wine, dine and savour it all.
Business Opportunity Since it’s debut in February 2018, The Majapahit @ Arcoris Mont Kiara has been the talk of the
town with its beautiful interior, great food and top-notch service. The Majapahit @ Arcoris has
successfully created its own league of restaurants & bar with its full house dinner service almost
every night. It has also been featured on many online and printed platforms.
One of the partners who will be in-charge of the food segment of the business is also the person
behind Ginger, arguably one of the longest lasting Thai restaurants in Malaysia. Ginger, which has
been around for more than 25 years is an award winning restaurant located at Central Market,
Kuala Lumpur.
The partners had also been the master franchisee and were responsible for bringing one of the
largest Indonesian restaurant chains into Malaysia. Bumbu Desa serves authentic Indonesian
Cuisine including Padang, Sunda and Malay oerings. The partners had successfully introduced
and operated Bumbu Desa in several locations including Suria KLCC and KLIA2.
With the experiences and expertise, The Majapahit will have the great combination of both Thai
and Indonesian cuisine, with a full bar oering wide variety of beverages and a good selection of
Revenue / Business Model Asian food operators in Genting Highlands, specifically at SkyAvenue, have been doing
exceptionally well, in fact, it is widely known that the outlets at SkyAvenue are usually their best
performing (within their respective groups) for most of the established brands that are operating
there. The positioning specifically for this location is crucial. Because of the importance of Chinese
tourist market in Genting, we propose to feature a Chinese name for The Majapahit, called ‘东南皇朝’
(translated to mean ‘Southeast Asian Dysnasty’). This is to further attract big number of Chinese
tourists in Genting Highlands to try the food of this region since they are traveling here in this
region. It is also important to note that there is no Indonesian restaurant and limited Thai
restaurants in the entire vicinity of Genting Highlands. Because of the strong brand recognition
created by The Majapahit in KL, the Genting location will also be able to attract the business from
domestic tourists.

Not only is SkyAvenue located in the heart of Genting Highlands with its own cable car station
located on the 4th floor, it has became the latest hype of Genting Highlands with the size of
390,000 sq ft housing over 165 retail lots, restaurants and cinema. The visibility of The Majapahit
lot, facing the eventual main entrance of the upcoming 20th Fox World theme park, is also
undoubtedly prime and will be able to capture a lot of impulse dining.

The partners and the management team of GreatFUN have been in the F&B industry for decades. Mr.
Ray Nadaraja, one of the three main partners is the person behind one of the oldest and most
successful Thai restaurant and several other successful F&B concepts; Mr. Siswanto, the other partner
who has been responsible for many pioneering concepts which had became household names such
as Quattro, The Sanctuary, The Opera and The Library just to name a few; and Mr. Danny Lee, an F&B
professional turned entrepreneur, has a proven track record of almost 30 years working with
American franchises (Popeye’s, Papa Johns, California Pizza Kitchen, etc.) and has managed more
than 250 outlets from Americas to Asia.
Two of the partners were also the founders of AUM Hospitality (AUMH), which was one of the largest
F&B group in Malaysia with brands such as Johnny Rockets, Quiznos, Franco, The Library Coee Bar,
Providence, Vertigo, The Geoventure, Rootz and many more under its wing. Due to the success of the
group, Parkson Holdings Berhad took a majority stake of AUMH in 2014 and when their service
contracts expired, the team divested the balance of the shares in the group to Parkson.
The partners then started The Great Fundamentals Sdn Bhd (GreatFUN) in 2017. In about a year, it has
quickly become a serious player in the industry with the wildly successful Fuze in operation; and it has
also since secured Wingstop’s master franchise rights for Malaysia and opened 2 outlets within 6
months period. With the latest success of The Majapahit @ Arcoris, GreatFUN has proven to be on the
right track to success.
Company Background Will only share with keen investors.
Funding Milestone 30% Upon Letter of Offer
50% Upon starting of renovation Works
20% Upon Completion of project
% Equity Allocation Will present to keen Investors
Expected ROI Will present to keen Investors
Risks and Mitigation LONG TERM BUSINESS
As aforementioned, the primary goal of The Majapahit is to make it a long term and sustainable
business for, literally, decades. The fact that original Souled Out in Hartamas and The Social in
Bangsar Baru, have been in business for more than 20 years and 17 years respectively, is enviable.
By having the most senior people in the management team to run this brand, it will further
increase the likelihood of success.
Exit Strategies EXIT PLAN
It is important not to have emotional attachment to any business. There is always a price for
anything. So if the right opportunity comes along, The Majapahit brand should always be available
for a trade sale or to be packaged together for a corporate exercise. As part of the GreatFUN
group, it could also be possible that The Majapahit will tag along if any major corporate exercise
(whether IPO or otherwise) were to happen. Again, it is good to note that both The Library and
The Geoventure were both packaged with the AUM Hospitality (AUMH) sale to the Parkson Group
and then later on, both brands were sold by AUMH to Connexion Group (The Beer Factory).
Company Name GreatFun Lifestyle
Business Address Lot No. G8, G9 & G10, Ground Level, Arcoris Mont’ Kiara, No. 10, Jalan Kiara, Mont’ Kiara (6.57 km) 50480 Kuala Lumpur, Malaysia
Contact Person Adrian Loh

Invest in healthy Ice Cream as its a trend coming IN to ASIA

Current Status Growth
Amount Invested RM500,000
Funding Required RM3,000,001 to RM4,000,000
Description We are an healthy ice cream store located in East Malaysia. As forecasting the healthy treat is expanding, we are seeking serious investor on it. Do let us know if you are interested on it. Our ice cream are high in protein, low fat, low carb, low calories and the most important is NO ADDED SUGAR. It’s suitable for all kind of people including diabetes patient.
Business Opportunity through the pass, we had given out free ice cream to Cancer patient as well. As you know that cancer patient cannot consume ice cream which related to egg. But our ice cream had been approved by doctors and can be consumed by them. As we do not use any egg on it. We use whey powder to replace the traditional egg ice cream.
Revenue / Business Model Healthy ice cream now is expanding in the Europe Countries. Slowly it will came to Asia. As now still do not have people doing it, we are in the blue ocean. People have not tap into this business yet but some are importing it in as far as from the US. Imagine that Malaysia has alone of 3 million diabetes patient, if we can tap into this market by only 75% plus all the kids and adults. The market is there.
Management Team We are in a team of 4 now on board. Plus with the staff and investor there are totally around 10 over staff.
Company Background We started our business on the year of 2016. Now looking to expand to West Malaysia.
Funding Milestone Proposing using the next fund to operate a factory and produce kind of ice cream out to the market. In a big and large form.
% Equity Allocation 20
Risks and Mitigation As mentioned earlier, this market in Asia now is still on the blue ocean. Once we can tap into it, there will be full of opportunities. But there will be risk too. Will try to find something which is suitable for all kinds of person.
Company Name xxxx (M) sdn bhd
Website/Facebook xxx
Business Address Kuching, Malaysia
Contact Person Jong

We want you to have good coffee

Current Status Revenue Generating, Pre-Profit
Amount Invested RM150,000
Funding Required RM600,001 to RM1,000,000
Description We are the sole importer of some patented coffee and equipment, which only we have it in Malaysia. We sell via retail distribution and e-commerce, and soon to offer licensing pop up store. We are to expand to overseas via JV with local partner.

Our business as below:
1. As sole importer of premium coffee/ specialty coffee/ patented coffee or equipment.
2. Distribute products to local retail shop, cafe, organic shop, department store, petrol kiosk and etc.
3. Operate own brand ‘The Herding Day’ kiosk as retail and showcase of products.
4. Licensing ‘The Herding Day’ pop up kiosk to potential partner.
5. Setup e-commerce platform as B2C channel.

We are eager to educate consumer on the benefit of good coffee products compare to instant coffee or 3 in 1 coffee. To do so, we are bringing in quality or innovative way of brew coffee. We participate in expo and roadshow to promote our products and share the benefit of our products.

Business Opportunity Research shows only 3% Malaysian are exposed, known, or accepted specialty coffee. if example 50% population drinks coffee, there are still 47% room to growth. Our goal not to permanently or immediately convert these 47% to accept specialty coffee, but to at least known to specialty coffee, or try specialty coffee at least once a month, then to once a week. With population of 50%, equivalent opportunity of 15,000,000 cups of specialty coffee, if each person only drink 1 cups per month.
We eager to penetrate this opportunity and market by now building our brand as specialty coffee company.
Revenue / Business Model Distribution
We have 10 re-sellers, 6 more in pipeline. Few sizeable projects as below:
1. Coffeebrewer and Teabrewer to Village Grocer and Ben’s Independent Grocer (18 outlet)
2. Teabrewer to Purple Cane (20 outlet)
3. Coffeebrewer to Petron mart (more than 100 mart)Retail kiosk / Store
Our 1st retail kiosk initially setup as showcase, After the opening,we received invitation from Avenue K, Pavilion, Sunway Pyramid, Gurney Paragon and etc. We will license the kiosk to potential investor.

Online sales via FB message and bank transfer alone, achieve RM12,800 on Nov 2017. We see the potential of putting our products into online and create our own specialty coffee and equipment B2B, B2c, C2C portal.

Management Team The management team of the Company consist of two directors, who are Timothy and Yng Xing, who hold the responsibility of taking care the daily business activities. As the Company is still small, we do not hire people for managerial level, as both of the directors are able to take charge of each management sector from marketing, accounting, finance to business management. Timothy is from Banking, marketing and business management background, while Yng Xing is from Finance, Accounting and Audit background. Other than that, we have another 2 active shareholders now. Holden, is from property background, where he has large overseas network within Asia, hence it would be benefit to us for overseas expansion in future. Dennis, has strong interial design and e-commerce background, where he can assist on the e-commerce.
Company Background This business started since November 2016 as sole proprietorship owned Yng Xing and supported by Timothy. With new partners investing into the business, they decided to form a new limited company known as ‘Verve Stuff Sdn Bhd’. Verve Stuff Sdn Bhd was established by four shareholders Timothy Chee, Yng Xing, Holden Tan, and Dennis Toh on 4th July 2017. Paid up capital at RM150,000. The company is currently managed by Timothy Chee and Yng Xing.

The business nature of the company is to source and import quality and unique specialty coffee products as well as other coffee related products into Malaysia. The company has created its own retail brand name for the retail outlet, known as The Herding Day. The Herding Day displays and sells all their imported products. Our first retail outlet is located at level 3 of Sunway Velocity Shopping Mall.

Both in the team aware that there is no specialty coffee retail shop in Malaysia. Some of the café do offer specialty coffee, but the proposition and education is not in place. Hence consumers are not aware the difference between conventional coffee and specialty coffee. For café owner point of view, they have the best specialty coffee in the world. but consumers are not appreciating the specialty coffee. For consumer point of view, why is your coffee is more expansive than others while I can have cheaper coffee at other shop, or other alternative like instant coffee or 3in1. Both parties stand at each side and no strategy and education to upskill the consumers’ knowledge about specialty coffee. There is no better way of educating than by consumer to do it by themselves. We encourage the consumer to brew our specialty coffee by themselves, and allow them to learn the fundamental of brewing, and tasting of specialty coffee at very convenience and cost-effective way. With these simple approach, consumers are more attracted to understand and learn about specialty coffee, and slowly step towards specialty coffee.

The mission of the company is to educate Malaysian towards quality specialty coffee. Based on our research, there are only 3% of Malaysian know about specialty coffee. To achieve this mission, the company intended to bring interesting and quality coffee to Malaysian from all over the world. The best way to educate Malaysia market is to let the consumer to taste it by themselves.

The vision of the company is to expand our business from Malaysia to other countries in the region, to provide one stop quality coffee supply to consumer as well as to influence and educate the consumer towards quality coffee. The brand is positioned as an exchange hub of coffee knowledge, coffee culture, and coffee products among all the said countries.

Existing products:
1. Coffeebrewer (Denmark)
2. Teabrewer (Denmark)
3. GOAT Mug (Slovenia)
4. GINA (Slovenia)

Up until today, we have achieve more than 10 resellers in prime area like bangsar, KL city, damansara, etc. Our business is currently yet to breakeven, but we do have steady sales to sustain revenue. The monthly sales at our existing coffee kiosk is average at RM5,000-7,000, monthly online sales average at RM4,000 to 6,000. However, during the month of December 2017 we managed to achieve RM12,800 sales in conjunction with the Christmas season and we did spend some funding on marketing. From these both channel, we do have some recurring customer who buy the products again from us and we heard satisfaction feedback from them. Aside from that, we also participated in some roadshow and exhibition in year 2017, where total sales for roadshow and exhibition in 2017 is approximately RM40,000.

The Company planned to widen the product range in coming quarter and already contact the principal from Japan and Taiwan on the products.

Funding Milestone The ideal funding required RM1,000,000
Usage of the fund:
10% to replenish existing products for bigger capacity
10% to bring in new products
5% setup e-commerce portal
10% setup licensing pop up kiosk
10% marketing, participate exhibition, roadshow and etc
% Equity Allocation 15%-20%
Company Name xxxxx Sdn Bhd
Website/Facebook xxxxx
Business Address Sunway Velocity Mall
Contact Person Timothy Chee