|Funding Required||RM300,001 to RM600,000|
|Description||Eventda Sdn Bhd is a MSC-status e-commerce company which was incorporated on 15 June 2016. Eventda provides an online marketplace for comparison and booking of event spaces and related services. Its listings include hotels’ function rooms, ballrooms, and meeting rooms along with other offerings such as photography, videography, emcee, sound and lighting & performances. Users can now plan and book their entire event on Eventda, pay, attend the event and enjoy while the service providers take care of the rest!|
|Business Opportunity||Market Size:
Based on MCEA,Malaysia Convention & Exhibition Bureau *case study, business & major events alone has RM18b in economic value.
Problems we are trying to solve:
•Compare live pricing and book instantaneously without having to wait for quotations from multiple sites and people.
|Revenue / Business Model||EVENTDA’s revenue sources are as follows:
i. Commissions taken for each successful booking for each segment on our platform (10-15% depending on type of service sold)
|Management Team||Kushwin Kaur
•A Management Consultant with Axcelasia Inc. She has led advisory-related engagements covering internal audit, enterprise risk management, business process improvement and fraud investigation for GLCs and MNCs in Malaysia and Indonesia. She has also advised with VCs, fund providers and a corporate registrar in Malaysia.
•She is well exposed to the challenges faced by start-ups and how to remedy them. She is familiar with the key processes and best practices required for a company and even for start-ups. Her knowledge in internal controls, risk management and all things business will ensure our decisions are made with a proper consideration on risk factors and best practices in day-to-day operations.
|Company Background||Business registration date: 15 June 2016
Platform Launch Date: 1 June 2017
Investment Made to date: RM100k from shareholders, RM250k from private investors
Sales per FY 2017: RM213k
No of service providers: 250 including but not limited to likes of Marriott KL, Equatorial, Armada, Sime Darby and others
|Funding Milestone||Digital Marketing & traditional marketing expenditure for Malaysia RM200,000
Investment in sales and business development personnel RM200,000
Product expansion, improvement on the current platform and development
of integrated app RM100,000
Note: The management team believe that this funding will be pivotal to achieve profitability of the Malaysian market.
|% Equity Allocation||Up to 20%|
|Expected ROI||15x in next 3-4 years|
|Risks and Mitigation||a) Strengths/Weaknesses/
b) Type of Risks and Mitigating Factors
i) Technology (Cyber Security Threat)
ii) Financial (Funding Constraints)
iii) Operational (Customers bypassing the website directly to suppliers)
iv) Market (Seasonal Sales)
|Exit Strategies||a) Merger or Acquisition
– Investors would be able to exit during the merger & acquisition
c) Sale of shares
|Company Name||Eventda Sdn. Bhd|
|Business Address||A2-20-2, Soho Suite @KLCC, 20th Floor, No 20, Jalan Perak,50450, Kuala Lumpur|
|Contact Person||Kushwin Kaur|