Connecting Local Entrepreneurs with Global Investors

City Journey Planners Web Portals

Easy information for Public Transport Users
Great Advertising Options for Business

Executive Summary

The business (City Journey Planners) will provide public transport managers (Governments / Local Councils / private operators) and public transport users in cities throughout Asia with a fully integrated intra-city journey planning website portal at no or minimal cost to the managers, and also offer travel related businesses with an advertising platform with large numbers of traveler visitors.

Using existing platforms and technologies, but integrating them into a comprehensive public transport on-line journey planner, the City Journey Planner websites will be customised for each city. The public transport managers will be able to promote the City Journey Planner websites to users and potential users for ease of use of their systems to patrons. The opportunity to increase usage of the public transport systems is of great importance to public transport managers world-wide, so the service will be considered of great value to these managers.

The City Journey Planner websites will derive their primary revenues from on-site advertising of travel related and other sector companies, as the Planner websites will enable not only intra-city journey planning, but will also link, through paid advertisements, to other travel related services, such as flight, accommodation and tour bookings.

Each City Journey Planner website will have the capacity to generate a minimum of USD$350,000 in annual revenues and $250,000 in annual earnings. It is planned to have 2 City sites operational by end of year 1.

An initial seed investment of USD$150,000 is sought from investors with an exit strategy that sees buy out at 3 years with significant returns for investors.

Markets for the Product and Advertising

The market for City Journey Planner websites is very large and is comprised of any city with a significant public transport system. While targeted at Asian cities initially, the concept can be extended to any city in the world that does not yet have such a journey planner portal service, or is under-serviced by the portals currently available.

Revenue Streams

Subscription Payment by Operators
Depending on individual cases, there may be a subscription fee charged to operators for the service. This will be negotiated for each city with the relevant operators.


Advertisers to be targeted (which form the bulk of the revenue projections) will initially be businesses providing products and services related to travel, such as tours, accommodation, air flights, retail shopping venues & retailers and travel accessory retailers. These include travel agencies, hotels, tourist destinations and facilities, airlines, shopping malls, retailers.


Cities Targeted
Research has indicated that the following are just some of the Asian cities do not yet have an online integrated public transport Journey Planner service or have a service that can be improved – (the region had inbound visitor arrivals of some 200 million in 2009, with expected growth of 4% across the region):
. Kuala Lumpur (Malaysia) / Jakarta (Indonesia) / Taiwan (Taiwan) / Ho Chi Minh City (Vietnam) / Manila (Philippines) / Seoul (Korea) / Tokyo (Japan) / Hong Kong, Beijing, Shanghai, Macau (China)

End User Visitor Sectors Targeted

There are 2 sectors to the target market in Asian cities – 1) foreign and domestic visitors to cities and 2) local transport users. Currently, many (if not most) Asian cities have very basic, if any, public transport journey planning information that is useful to foreign or domestic (non-city dweller) visitors.

Foreign and Domestic Visitors

Many Asian cities have large numbers of both foreign travelers and domestic (non-city dwelling) visitors coming to the city every year. As an example in 2009, the Asia Pacific region attracted some 200M foreign visitors; this does not include intra-country domestic visitors to cities.

Many of these travelers would use local public transport systems if there were a convenient method of gaining the travel information they require. The City Journey Planner website portals will provide that ease of use, and thus will be attractive to many visitors who will use the service to plan their intra-city journeys.

This provides an opportunity for travel related companies (hotels, airlines, tour/ travel agencies, vehicle transport companies, travel accessory retailers, shopping centres / malls, etc) to promote their products and services on a portal that will have significant traffic.

Local Dweller Users

In any city, there are always local city dwellers who may have need to use the public transport system, but without accurate information, many choose to not use the system services. This again provides an opportunity for local companies to promote their products and services to their target market.

Projected Visitor Traffic and Revenues

Each city will be studied to determine probable website visitor numbers, and advertisers will be targeted and priced according to projected traffic numbers.

Based on expected minimum annual site visitor numbers of 1M (considered a very conservative figure) for any of the targeted city Journey Planner sites, it is anticipated that there will be sufficient advertising demand from travel related and other companies to generate minimum annual revenues of USD$350,000 from each site from year 2 of operation, with earnings of USD$250,000 for each site.

Competition & Challenges


There is already some competition in place in the form of Google Maps but this does not contain public transport specific information. The integration process planned for City Journey Planners includes utilising freely available Google information (via API web service plugin) as well as other paid platforms and services, to provide an enhanced service and user experience.

There may also be existing competition from the public transport managers themselves via their own websites, but in most cases, this is normally a stand alone information portal for the particular mode (bus, train, etc) rather than a service wide system. The information, even when provided, is not considered particularly user friendly nor comprehensive enough for a patron to easily plan their intra-city journeys with ease.

Although City Journey Planners will not be targeting cities where there is an existing integrated Journey Planner (as found for example in Australian cities such as Brisbane, Sydney and Melbourne) if we consider our product can enhance the services offered, and will also enable sufficient advertising revenue to be gained, we believe that existing competition is no barrier to our service being offered in competition.


The primary challenges are competition (see above), access to public transport manager data and government / local authority approvals.
While competition is not viewed as a block in any given market, priority will be given to those cities with no competition. The important aspect to dealing with competition is to provide a better, more user-friendly service and to continue to enhance the Journey Planner websites with innovative services, such as mobile phone applications etc.

Access to public transport data (schedules, fares, etc) may be an issue, but it is believed that most public transport managers will be agreeable to sharing their data provided a) there is no costs to them and b) there are confidentiality and security protections built into the service.

Government / local authority approvals, particularly exclusive rights to provide the service, will be sought, as these would provide a level of competition protection, but the services can be provided even without these approvals and exclusivity conditions.

Funds Being Sought and Utilisation of those Funds

Projected Company Valuation
The valuation of the company (post-funding) based on 2 city Journey Planner sites being established by end of year 1, is USD$4M ($250,000 annual earnings x 2 sites x 4 years earnings).

Pre-commitment from Advertisers
Prior to investment being finalised, there is to be research conducted to establish likely advertisers and gain pre-commitment from those advertisers to purchase of advertising space on the Journey Planner websites in two cities. This work is underway now.

Funds Being Sought
The funds being sought from investors are USD$150,000, which will gain the investors 25% equity in the company. Based on the projected post-investment valuation of USD$4M, this is an 85% discount on the projected value for a stake of this size.

Use of Funds
The promoters will receive USD$75,000 as payment for work and services performed in the establishment and ongoing management of the business. The remaining $75,000 will be utilised to as working capital to establish the first 2 City Journey Planner websites in two cities (currently planned to be Kuala Lumpur Malaysia and Jakarta Indonesia) and to market the advertising space opportunities available. The business will be self-funded from that point from advertising revenues.

Return on Investment and Investor Exit Strategy

Potential Exit Options
It is planned to explore potential synergy partners within the first 3 years of operation to locate trade sale and other exit options for investors. These partners may be travel related companies wishing to enhance their traffic numbers, advertising agencies looking to gain additional service platforms for their advertising clients or companies from other sectors who find the traffic and the platform of value to them.

Projected Returns
The investment of USD$150,000 will see dividends paid from year 3, with the intention at that time to retain 25% of earnings for future enhancements and expansion, while returning 75% of earnings to investors as dividends.

Also at year 3, investors may choose to utilise the entry of identified trade sale partners to exit with a projected payment of USD$1M for the 25% stake (based on projected value of $4M at that time) Alternatively, investors may opt to remain as longer term shareholders, should they see the future growth of the business as promising.


The original idea for the service was outlined by the MKey team of Malaysian university students comprising Hariz Badrulhisham, Nurul Naimah Salim, Nurzatilani Ahmad Nadzri and Siti Diana Amirah Amir during the 2010 Malaysian YES Challenge.

The further development of this brief Business Plan overview was conducted by Dennis McMahon, owner of Green Business JV Trust, and the original MKey team, and the establishment of the business and ongoing management, will be performed by Dennis and the Mkey team, along with the use of appropriate internal staff and outsourced service providers to enable the company to operate effectively.

Dennis has 25 years of experience in business management and sales, ranging across Asia Pacific and including the environmental, health, distribution and business support sectors.

Currently, Dennis is consulting to several Malaysian companies to assist them in business restructuring, regional expansion and sales improvement.

Malaysia Online Game Publishing Company

Investor’s Knowledge & Experience Required: finance

Proposed Investor’s Involvement: non-executive director

Business Development Stage: start-up

Industry: informatics / multimedia

Brief Description:

This propose company is a new online game publisher and point card provider providing high-quality, fun, diversified and impeccable users experience to online gamers throughout the Malaysia market.

Our business is serving as a domestic online game service and point card provider with game title licensed under our legal rights for domestic publishing. We monetize via virtual point card consumption to our game which would be require for in game virtual item purchases.

The principal management are Sam Lim and Vincent Leong, whose combined experience brings office management, high levels of customer service, and over 6 years in game publishing and cards distribution management.

At this time we are seeking receivables financing to fund this startup.

We have firm commitments to distribute several quality online game products genre, and have commitments from local point card reseller to carry our product. Our plan is to launch our first game and distribute our first batch of point card within 90 days of finalizing financial arrangements.

We target to launch 2 Grade BB type MMORPG, client/web base online game in Chinese and Malay language throughout the first year of operation. Subsequently to 2 Grade AA type MMORPG and casual game in Chinese, English and Malay language in the second year, achieving 6 diversified genre and language product range in the 3rd year of operation.

Sales projections for this propose company are estimated to begin at approximately RM2,540,000 the first year, increasing to approximately RM10, 420,000 in Year 2 and approximately RM19,800,000 in Year 3.

Our net profit is projected at loss of RM330, 000 the first year, increasing to RM3, 880, 000 by the end of the third year of operation.

Distinguishing characteristics of our business will be the combination of management experience, sales and distribution experience .

In particular, what really sets up apart is that we are the ONLY online game publishing company that aims to service the untapped Malay gamers market. In addition, we target to sign an exclusive contract to distribute a new, groundbreaking AA class online game in the market that would enable us to gain immediate access to a majority of the potential customer base

GUMUU Web Service Provider Seeking RM300K, Kuala Lumpur

xxx Technology is an IT organization which develops open source software and Linux. It owns a well-known open source community which is known as Jom Linux. And now we would like to introduce our new web service which we named as “Gumuu”.

Gumuu is a web service which provides a multimedia file sharing like video, audio, photo and documents in the first place. We believe it has a bright future to be broaden as a cloud service and become a broadcaster in 7 years time just like Astro.

Gumuu is aimed for bloggers and media people in the beginning, and yet after increasing its services, it could become an important multimedia platform such as online TV and storage for album and digital contents.

We believe Gumuu has a bright future as Malaysia is currently considered as the most top 10 country which is using web sites on multimedia basis such as YouTube, Flickr and Picasa.

In the first quarter of 2008, Malaysia has RM 70 billion multimedia market capital. As for year 2009, rate of Malaysian people who were using broadband is 21.3% and it has been forecasted to be increased to 50% in year 2010.

We are planning to provide Gumuu service to people outside free of charge – but that does not mean it can’t make any profit. 80% from its profit will be coming from advertisements and the other 20% will be coming from subscription fees and add-on features access like a demand for more storage space. We believe this approach is more open and user friendly rather than making compulsory fees for each user who wants to use Gumuu.

In reality, there is no business without rivalry. As Gumuu is still on its early stage, so there is no rivalry expected – and if it is, there is still not that much.

There’s no one to provide the same services as we had, but if Flickr, Picasa and Dropbox are going to widen their services just like we did, they might be our rivals.

Our service is unique and it offers a better features from others. As for example, Dropbox is providing cloud storage but it was found to be a bit hard for sharing purpose with other people. Meanwhile, Flickr, Picasa and Youtube are more towards multimedia contents but they are hard to act as cloud storage as they are only specific to certain type of files.

Gumuu is more flexible. It can provide multimedia contents as well as cloud storage as the files are located in one place, thus users can share any type of files they want with ease. They do not have to learn different interfaces and create different accounts. This will give them a seamless experience throughout the way.

Our company do have a solid stand through our Jom Linux community which has a lot of experts and experienced people towards latest technology. They prompt feedbacks for any issues or information provided through our forum and discussion. As of current, our community has reached almost 3000 members itself.

We also do have a good business collaboration with Majalah PC from Karangkraf Group, and have our own column in the magazine every month without any cost. We foresee this as a good opportunity for us to promote and expose Gumuu to people in future. We have great collaboration with Sinar Harian daily newspaper as well which can help us to eliminate the promotion cost for our product effectively.

Gumuu is currently in Alpha stage (website currently available in Malay version only and we are still working on English version as well), and we need RM300K for its operational cost for two years – and the sales projection for second year operation would be RM180K. We have saved up the cost for Gumuu development for almost RM7K to be able to reach this current stage as we developed it in-house.

We have 4 team members who are leading this efforts – Mohd Fahmi as the founder of Digide Technology as well as Gumuu Project Leader, Hizwan Ahmad as Marketing Manager – he has 3 years experiences in developing walkie-talkie business and Guard System, and last but not least our expert programmers, Mohd Nawawi and Nizam Adnan who both have 7 years plus experiences in programming and networking environment.

We need a potential investor who could provide us funds for this project as soon as possible, preferable in 2 weeks time at least or 1 month at most. This is due to the early exposure of Gumuu to people outside and it might being counterfeited for any reason as well as to bear server costing.

We are glad to give of 30% of company share and happy to have investor to consult us. We propose IPO as the exit strategy but is still tolerable for other strategies if any.

Thermal Imaging

Business Overview

The company is a sole-proprietorship formed in 2010 and located in Malaysia. Its’ primary focus is the design and manufacture of thermal imaging based platforms for thermal industries. The company aims to capitalize on the growing demand for advanced technology hardware and software within the Original End Manufacturer (OEM) thermal imaging industry.

The thermal imaging platforms designed are used in the manufacture of thermal imaging cameras. The platform acts as the main core of the camera. The company has developed a base platform design that has been designed for the thermal imaging industry.

Unique Features of TME’s Base Platform

TME’s base platform is small in size and has the flexibility to integrate into many existing systems. It also does not require the usual restrictive end user licensing (the end user has to apply independently for licensing from the US government) as practiced by other thermal imaging platforms. Its one-platform-system also carves a unique niche for merging into all other applications within the myriad electronic world. Thus, there is a great potential for lucrative commercial exploration into ancillary markets.

Target Market

The base platform is designed for the Thermal Imaging Industry. TME will target their product towards the two major segments of this industry, which are:

a) Commercial Vision Systems e.g. Surveillance, Security, Fire Fighting
b) Government Systems e.g. Ground Based, Airborne

Product Positioning

Generally the base platform will be positioned as among the advanced Thermal Imaging Platforms in the market. TME has also identified the needs associated with each segment of the market and will position its base platform with a competitive edge in each segment:

a) Commercial vision Systems:- Emphasis will be placed on its smaller size and flexibility
b) Government Systems :- Emphasis will be placed more on its quality as a one platform system and its non-requirement of end-user licensing

Marketing strategy highlights

TME aims to better position itself within the thermal market by capitalizing on its non-requirement of end-user licensing. This will enable TME to venture into the previously restricted thermal imaging markets of Asia and Middle East and penetrate these lucrative market leaders there.

Production strategy highlights

TME aims to better position itself within the thermal market by capitalizing on the high quality of fabrication and assembly by outsourcing the production of the key components. TME would proceed to do the final assembly of the key components and testing within its own premises. This would enable production ability to increase to suit the market demands without a high capital outlay.

Organizational and Management strategy highlights

Over the next period, TME will employ 2 full time engineers and office support staff. The company will concentrate on developing overall policies and procedures in all areas. A training needs analysis will be conducted.

Financial Requirement

TME is requesting seed funding of RM1 mil to move its design from a laboratory prototype to production prototype and establish a production run.

Jam Active – a state-of-the-art, compact, 24-hours, No-contract, limited service fitness centre

Jam Active is a state-of-the-art, compact, 24-hours, No-contract, limited service fitness centre. We provide an alternative to “Big-box” fitness centres such as Fitness First, Celebrity fitness or True fitness. By carefully reducing our overheads and other non-essential services, we are able to reduce the monthly membership fee by more than 50% compared to these “Big-box” chain.

Our positioning will attract a bigger market due to our ‘Low-cost’ appeal (think AirAsia). Jam Active will be the only No-contract, 24-hours fitness centre to operate in Malaysia and South east Asia region. Our business model is similar to and

We created Jam Active with the vision to increase participation in the fitness lifestyle and cut commitment hassles(Contract) which we believe is the main reason potential members avoid fitness centres.

Malaysia and has an unemployment rate of only around 4% but fitness centre penetration is still low at 1-2% compared to 8% the world average. There is certainly massive opportunity for growth and expansion.

I’m an internationally certified senior personal trainer and had previous employment at Fitness First, California fitness and Celebrity fitness. Decided to quit after 5 years and become a freelance personal trainer whilst dedicating more time to plan for Jam Active start-up.


The first JAM Active fitness centre plans to debut at Sunway Giza Kota Damansara. We have plan to eventually expand at high-density urban residential areas in Malaysia.

JAM Active will be the first Low-cost, 24 hours, No-Contract fitness centre chain in Malaysia.

Initial start-up capital requirements is RM570,000.

Money will be used for equipments purchases, renovations, rental deposits and first three (3) months operating expenses.

We have a viable business modal and an experienced team in the fitness industry. There are huge potential for growth in the fitness industry especially for niche products. We believe we can increase market penetration with the right product at the right price.

Principle will invest 10 percent of total capital requirement.

Shahnizam Azwar, 28 years old
-American Council on Exercise (A.C.E) certified personal trainer, FISAF (Australia) certified personal trainer
-5 years as Senior personal trainer at Fitnessfirst, California fitness and Celebrity fitness
-Currently enrolled at Universiti Malaya Entrepreneurship and Business management Professional Diploma (Saturday class)

Zulkifli Mohd Razali, Advisor

Independent Non-Executive Director of CNI Holdings Bhd since May 3, 2005. He graduated with a Bachelor of Arts in Accountancy Studies from University of Huddersfield, United Kingdom, in 1983. He obtained his postgraduate diploma in Management Studies from Warwick University and Master of Science in International Economics and Banking from University of Wales, both in the United Kingdom, in 1985 and 1988 respectively. He has worked with Commerce International Merchant Bankers and Marzin Sdn Bhd.


-A two year (2) cash-flow and profit loss projection is provided in attachment above.
-Assumptions are based on realistic memberships sale at provided sales target.
-Plans to grow outlets by franchise locally and overseas ( South east Asia region).


-It will take 7 years to repay lender as provided by financial projection attachment above.
-IPO or buy out by industry leader.

Cradle funded project in Penang seeking RM3 mil for further development

Bulletpages is a Cradle funded project and successfully garnered 2 Cradle investments because of 2 Unique inventions –

1) First Portable Directory & Classifieds app in 200,000 per mth PenDrives
2) First Live Mobile Stream-to-Web Video Platform Directory & Classifieds

Date Founded: 2009

No. of Employees: 15

Annual Sales: 1,900,000 (F)

Total Funding Required: 3,000,000

Investor’s Knowledge & Experience Required:

general management
sale & marketing

Proposed Investor’s Involvement:

full time
as mentor
as consultant
non-executive director

My Business Development Stage:

merger & acquisition

My Industry:

informatics / multimedia
tourism / hospitality
restaurants / f&b
industry products

A newly launched website to promote concept of used stuff exchange is seeking strategic partner

1. Executive Summary

a. Objective .

PalBean is to promote global environment caring via exchanging stuff with people around the world, to reduce waste producing and smart spending.
Profit from keyword oriented advertisement published together with exchange items posted within PalBean domain.
b. Mission :To promote online exchange behavior.

c. Keys to success

Acceptance level of PalBean as worldwide number one exchange portal and pioneer.
Customer willing to advertise on
Exchange behavior widely accepted by online users as purchase goods online.
2. Service Description

a. Provided an exchange portal allows online user posted exchange items for free, and users are welcome to bid on those items with any reasonable bidding. Detail transaction workflow described in this link (

b. Market segmentation

Great unexplored market segment that today e-commerce companies underestimated (e.g. provides used book reselling but not as main strategy, eBay provides bidding portal but only by monetary.)
PalBean services will be covered from B2C (e.g. a gamer seeking for used game exchange) to B2B segment (e.g. a business entity exchange industrial material with other)
c. Target Market Segment Strategy

Smart spending users –users very caution on “spending” and love to utilize available “resources”.
Go-Green users – fans of environment caring, love to see “recycle” and “reusable”
Commercial/industrial users – business purpose of cost saving by exchange with others partners with existing extra material.
3. Strategy and Implementation

a. Marketing Strategy

b. Funding Strategy

c. Income Strategy

Keyword advertisement (e.g. advertisement would published based on user’s browsing behavior, such as categories, posted item keyword)
Partnering with International online advertisement program (Google AdWord etc)
Timeline Status

Email, Facebook and Twitter marketing Q2’2010 In progress
Online advertisement (Google, Yahoo, forums etc) Q3’2010 Funding required
Media advertisement (Business and environment caring magazine) Q3’2010 Funding required
International venture funding Q2’2010 Connection required
Local government funding Q3’2010 Connection required

System Implementation Plan : Timeline Status

Phase 1 – first release Q2’2010 Done
Phase 2 – integrated with Google Ads & Keyword advertisement engine Q3’2010 In progress
Phase 3 release – Chinese version Q1’2011 –
4. Financial Plan

a. Balance sheet projection (3 years)
b. Income projection Detail (3 years)
c. Cost projection Detail (3 years)

Year Income Cost Profit
2011 30000 20040 9960
2012 150000 70200 79800
2013 3000000 1004000 1996000

Year Projected Registered User # Projected keyword advertisement customer# (1/20 scale with registered user #) Projected annual advertisement budget from one customer (USD) PalBean Income (USD)
2011 2000 100 300 30000
2012 10000 500 300 150000
2013 200000 10000 300 3000000

Year Projected Registered User # Hosting Cost (server, storage, bandwidth) -1/50 scale with Registered User# (USD) Expenses (Salary, office etc) PalBean Cost
2011 2000 40 20000 20040
2012 10000 200 70000 70200
2013 200000 4000 1000000 1004000

ESPN is the worldwide leader in sports. We would be the worldwide leader in FANTASY sports.

If you google the term “fantasy sports” today, on the first and second page, you will get fantasy sites serving only U.S-based sports with initials starting with N or M (NFL, NBA, MLB, MLS). But where are the sites serving non-U.S based sports like globally popular football/soccer, cricket, rugby, UFC, F1 or even Olympics? Guess what? The top fantasy sports sites have left an UNTAPPED MARKET in fantasy sports. The untapped market is a ONE-STOP fantasy site that offers non-U.S sports.

We have developed a ONE-STOP fantasy sports platform that runs on ONE SINGLE ENGINE but accessible on MULTIPLE clients -web, Facebook app, iPhone, Android, Blackberry, WAP, J2ME, Nokia Widget, Maemo and soon Google TV and Yahoo! TV

We embrace 5 business models, which is already monetizing with partners, from Vodafone in UK to Domino’s Pizza

We have 2 markets to penetrate – B2B and B2C. On B2C market, we offer a ONE-STOP fantasy sports site for all sports. On B2B market, we sell white-label fantasy sports solutions to FIFA, Castrol or
What is our end customers’ problem?

Fantasy sports is a very addictive game. Even published a guide on how to quit playing fantasy sports. And like sports, winning in fantasy sports is not everything, it’s the only thing!

What is our solution to the problem?

Sports fans need to get their fix for their fantasy sports addiction, thus we want to offer a ONE-STOP fantasy sports site that users can access their fantasy team anywhere they are -on web, Facebook app, iPhone, Android, Blackberry, WAP, J2ME, Nokia Widget, Maemo and soon Google TV and Yahoo! TV
And since winning is paramount, thus, our games are designed to offer more chances for users to win

What does the market look like?

B2B Market

Silent Manager, our competitor, managed to sell 50 white-label Fantasy World Cup applications with a MINIMUM price of USD4,363 each (£2,750) for FIFA World Cup. That is USD218,150 minimum for a service of only one-month long.

Silent Manager, plan to target 150 Fantasy World Cup for next World Cup on 2014. That’s 200% growth in 4 years. ( )

B2C Market

Our Fantasy World Cup grew at 1,300 new users per day has 2 million fantasy football users (

Fantasy football attracts 1.6 million players in UK, 2.5% of the total population. Fantasy cricket attracts 750,000 in India

Fantasy sports sites get 3 TIMES MORE pageviews than a news site like (

An estimated 27 million American adults play fantasy sports (

The average user is male, 18 -49 yrs old, boasts above-average income and education levels -a marketer’s dream (

Who are our current & potential customers?

For B2C market
We currently run a fantasy sports brand called FanXT ( and we have over 25,000 users
For B2B market -Existing customers & partners

• UK -Orange, O2, Vodafone
• Italy – A Tono
• Australia – Optus, 3
• Singapore – Starhub, Singtel
• Vietnam – Vietelle
• Malaysia – DiGi, Maxis, Samsung
• Global – Nokia, Apple

For B2B market -Potential customers & partners
• Sports governing bodies – IOC, FIFA, UEFA, ICC, ATP, PGA, International Rugby Board, Asian Football Confederation, Commonwealth Games New Delhi 2010
• Sports clubs – Manchester United, FC Barcelona, Inter Milan
• Brands – Castrol, Sprint, Domino’s, Visa, Rexona, Heineken, Guinness, Carlsberg, Budweiser
• Media,, TV, newspapers
• Mobile operators – Verizon, Sprint, Virgin Mobile
• Phone brands – Sony Ericsson, LG
• Sports betting companies – Way2Bet, bet365,

How do we plan to sale & market our products & services?

For Web: We sell white-label solutions via networking with sports associations. Sponsors of a sport club (like Aon sponsoring ManUtd) or sporting event (Champions League) are our high prospects

For Social Web: We use the power of viral marketing of social web like Facebook

For Mobile: We’ve signed agreement with mobile operators and phone manufacturers to distribute our mobile apps. Because mobile market is still segmentized by operators’ network and by devices
What is our 5 ways to make money (business models)?
1. White-label model: We sell our white-label fantasy sports apps to media, brands, sports associations & website owners, etc

2. Revenue sharing: We distribute our fantasy sports app to mobile operators (Verizon, Vodafone) and phone manufacturers (Apple App Store, Nokia Ovi, Samsung)

1. Ads funded: People play for fantasy sports for free

2. Pay to play: People pay to play and cash prizes

3. Freemium: People play for free but pays for extra items/perks

Who are our competitors?
B2B Market

Silent Manager ( They mainly offer fantasy football and fantasy F1 games. They are our closest competitor.

ISM Fantasy Games ( They purely only offer fantasy football games. We’re already in talks with one of their client to use our solutions

Fantasy League Ltd ( They purely only offer fantasy football games and mostly focus in U.K market. Their clients are like Sky Sports, The Sun, Barclay. Most of their fantasy games are not free to play.

RotoHog ( Mainly offers U.S based fantasy sports like NFL, NBA and their products only works online

B2C Market ( They are the biggest player in fantasy football/soccer. They have over 2 million users across the world. They outsourced their fantasy football app to ISM Games, our competitor in B2B market.

ESPN is more focus on online platform and U.S market (NFL, NBA, etc).

Yahoo! Sports (
Yahoo! is more focus on online platform and U.S market (NFL, NBA, etc)

CitizenSport (
They are focus on social web market like Facebook.

How do we beat our competitors?

B2B Market
We’re 50% cheaper than our competitors : We can steal our competitors’ customers because, we can offer 50% less than our competitors prices. This is because our operating costs in Malaysia are much lower than our competitors’ since they are based in U.K and U.S

Our fantasy sports games are multi-platforms : Our competitors are mainly online-based, but our fantasy games are already available on web, Facebook App, mobile WAP, mobile Java, iPhone, Nokia Widget, Nokia Maemo, Android, Blackberry and coming to Google TV and Yahoo! TV

We’re more feature packed : Our fantasy games have more features than theirs. Ours have medals and trophies, has the ability to invite friends from email accounts and Facebook, ranking status, experience level

B2C Market

These are the big 5 fantasy sports giants. We call them the Big 5.
2. Yahoo! Sports
3. CBSSports
4. FoxSports
5. Fanball Our mission is to fill the empty gaps left by the Big 5 fantasy sports giants. The gaps are,

These big 5 does not focus on sports where the sports’ initials do not start with N or M (NFL, NBA, MLB, MLS). The big 5 are focusing on U.S based sports that do not have much appeal outside the States (except for NBA in China, but read the next point below). The truth is there is no major player for non-U.S sports market and this shall be our gold mine

The Big 5 are not in China yet and NBA is big in over there. But we know gatekeepers in China market that are willing to open the doors for us

The Big 5’s fantasy products are not social network ready. But we already have 3 Facebook apps on fantasy sports

The Big 5’s products only work on Internet (or perhaps iPhone). But our fantasy products work on web, Facebook, mobile WAP, mobile Java, iPhone, Android, Blackberry, Nokia Widget. Only 2 out of 10 people outside U.S has Internet access, but 7 out of 10 of them has mobile phone ( (

How can we prevent people from entering our market (Barriers of Entry)?

1. Get endorsements from sport’s governing body to support our fantasy sports games

2. Obtain rights to use sports trademarks -FIFA World Cup, UEFA Champions League, AFC Asian Cup
How much money have we invested in?
Melvin Wong has invested USD130,000 and is the only shareholder of the company

How much more do we need?
Required funding : USD500,000
Current Monthly Burn Rate : USD5,000
Pre-money Valuation : USD1,500,000

Funds utilization
• To hire sales executive to sell our white-label sports solutions and to partner with mobile operators
• To hire marketing executive to advertise our sports apps
• To hire developers to develop more apps for more sports
• To hire server administrators to maintain our servers

How do you make your money (Exit Strategies)?

Our exit strategy is to get acquired by the Big 5 or the Big 5’s enemies. Yahoo! acquired Citizensport, AOL acquired FleaFlicker, so acquisitions of fantasy sports companies are possible

Why would they want to acquire us? We shall own one of the largest database of sports fans from across the world and a multiple platform fantasy sports engine that could cater for all kinds of sports

Why should you invest in us?

• We’re cheap to operate. We’re one third of the operating costs in US
• We’re tax free for 5 years
• We got the talent to build apps from iPhone to Facebook apps
• We have 5 business models from white-label model to freemium models.
• We’re in Europe & Asia where the sports economy is growing like mushroom. Our partners range from Orange in UK to Singtel in Singapore.
Current Revenues
Year Revenue (USD) Expenditure (USD) Profit/Loss (USD)
2009 69,020.30 113,463.13 (44,444.83)
2010 (so far) 26,901.53 25,809.38 1,092.15

VETIVER environmental solutions – Kedah

TARGET MARKET: Jabatan Kerja Raya (JKR), Jabatan Pengairan dan Saliran (JPS), Indah Water – Kualiti Alam, State Governments – Highway Authorities, KTM – Municipal Councils, Agricultural Authorities – Golf Courses and Recreational Areas, Civil Engineering Firms – Environmental Engineering, Firms, Landscaping Companies – Water / Wastewater Treatment Companies, Plantation and Farms – Construction Companies,



The “Vetiver System” is an effective, low cost, multifunction bioengineering technology that protects infrastructure and wetlands by enhancing control over soil and water management. Bioengineering is a method of design and construction using natural structural components in combination with vegetation for erosion control, water quality and habitat restoration. As Vetiver can be used to protect the environment (soil, water and air) before deterioration occurs, we will utilize it as the prevention mechanism. In this regard, the vetiver system can be employed in the followings:

Erosion Control And Sediment Trapping: The mature hedge will form a living porous barrier which slows and spreads runoff water. As water flow slows down, its erosive power is reduced and any eroded material is trapped by the hedges. Therefore vetiver would be very effective in stabilising table drains, gullies, creek banks and other drainage structures.

Slope Stabilization: This is where vetiver excels because of its long roots. As such, it should ideal for helping stabilizing cuttings and fills on highways, railways and dame.
Flooded Structures Protection: High flow velocity during flood period can cause extensive damage to structure. Vetiver System provides a very effective measure against flood erosion. When planted in row vetiver plants will form thick hedges and with their stiff stems these hedges can stand up to at least 0.6m, forming a living barrier which slows and spreads runoff water. If properly laid out these hedges can act as very effective diversion structures spreading and diverting runoff water to stable areas or proper drains for safe disposal.

Stream and Channel Bank Stabilisation: When planted correctly vetiver is very effective in the stabilisation of stream, river and channel banks.

Concrete and Rock Structures Protection: The combination of the deep root system and thick growth of the vetiver hedges will protect the ground surface next to the concrete structures such as culvert inlets and outlets, gabion structures or other solid barriers and from scouring and erosion by high velocity flow. When planted upstream from the inlets vetiver hedges also the culvert free from sediment deposition by trapping the coarse sediment outside the culvert where it can be easily cleaned if required.

Protection of Concrete/Gabion structures: The combination of the deep root system and thick growth of the vetiver hedges will protect the ground surface next to the concrete structures such as culvert inlets and outlets, gabion structures or other solid barriers from scouring and erosion by high velocity flows. When planted upstream from the inlets vetiver hedges will not only protect the inlets but they also trap the sediment outside the culverts where it can be easily cleaned if required.

Rairoad Protection and Stabilization
Railroads often have the need for protection and stabilization. Vetiver System has proved extremely effective under varied conditions for this task.

Dams, Reservoirs and Ponds Stabilization
Because vetiver grass can be submerged in water and at the same time stabilize slopes, Vetiver System is very effective for applications relating to reservoir drawdown areas, dam walls, and pond banks.

Highway Stabilization
Vetiver System has proven very effective and low cost to stabilize highway batter slopes and underpass drainage drainage structures and approaches. The key to success is good quality planting material and good application on site. Highway cut and fills are often serious sources of point source sediment erosion in a river basin or watershed.

River and stream bank erosion control
Vetiver Systems are extremely effective for protecting river banks against erosion from currents and wave action. It is also affective for the protection of river associated structures such as bridge abutments, wiers etc. where soil and concrete interface

Rural Roads Protection
Vetiver System provides excellent protection to rural roads. Particularly it protects road shoulders, road batters, culverts, bridge abutments, low level river crossings. As a result of this protection, road maintenance requirements are less frequent and costs are reduced.

Pipeline/Powerline Stabilization
Most of the major utilities need protection from erosion and vandalism. Vetiver Systems provides a good alternative. It is tough, does the job and needs little maintenance.

Carbon Sequestration: As evidence mounts on the effect of the increased amounts of carbon dioxide on global warming, the world looks for alternative methods to mitigate the problem. Because of its longevity and extraordinary root mass, Vetiver is becoming one of the leading contenders for carbon sequestration. This bioengineering application of Vetiver accomplishes the long-term storage of carbon dioxide or other forms of carbon through biological processes. With Vetiver, carbon products are extracted from the atmosphere through photosynthesis and stored permanently in its root mass.

Vetiver System makes an excellent application for stand alone urban landscaping or for composite landscaping that integrates slope stability with beautification. Because it has such a wide range of location and application it can be used both in, near or far from water surfaces.

When properly laid out, maintained and trimmed vetiver hedges can be very effective in erosion control as well as an attractive component of the landscape. Examples of the various uses of vetiver in landscaping are the followings:

As a Decorative Hedge: Vetiver is used as a decorative hedge on the roundabouts.
For Dual Purpose in Beautifying the Landscape and Environmental Protection: Vetiver hedges have been used to stabilize soils and control erosion in amenity sites such as golf courses and water park recreational areas.

For Reservoir Landscaping: Since reservoirs have become recreation sites and efforts to vegetate the banks have been unsuccessful in the past, vetiver, by virtue of its resistance to surviving in the water for a period of time, has been used to be grown on the bare banks of a reservoir.

Biological pest control: Research conducted showed that of the 79 species of insect found on the vetiver rows, only four attacked young vetiver leaves. However, due to their small population the damage was minimal. On the contrary, 30 other species found in the vetiver rows are considered beneficial insects, as they are the all-important enemies of garden, agriculture and forest pests. This indicates that an integrated pest management scheme will be put into operation when vetiver is introduced to a new environment.


Phytoremediation is a method of environmental protection using plant, a natural product, to contain, reduce and/or eliminate pollutants in contaminated water and land. Phytoremediation is an interesting alternative to current environmental cleanup methods that are energy intensive and expensive. An important advantage of harvested vetiver is that it is not considered hazardous waste, unlike hyperaccumulator residual. It can be used safely for bioenergy production, compost or even as material for handicrafts. As Vetiver can be used to cure environmental problems that have already occurred, we will utilize it as the curing mechanism.

Two approaches are being made to make use of vetiver in phytoremediation, namely:

Deteriorated soils are soils which possess poor physical and chemical properties as the result of natural phenomena. Such soils are unproductive, giving poor yields to crops grown on them even with proper agricultural practice such as providing fertilizer, irrigation and pest control. In addition to these naturally-caused deteriorated soils, crop yields are also low if fertility and moisture are not adequate. Improper land management also contributes to poor yield as the result of degradation of soil properties, especially in the decline of organic matter.

One of the causes of environmental degradation is pollution due to the presence of pollutants in soils and water. The extent of the pollution in both the developing and developed countries is quite significant owing mainly to uncontrolled discharge of pollutants from various sources, including chemical by-products, heavy metal and other industrial wastes, pesticides, and fertilizer residues, domestic garbage and landfill leachate, etc. into the environment. Such environmental degradation has been a major concern for the public and private environmental agencies worldwide. Various control measures have been attempted, but their high cost is a major drawback, especially in developing countries. Thus there is clearly a need to seek certain low-cost technology, such as phytoremediation, to deal with the ever-increasing levels of pollution.

Rehabilitation of Contaminated Soils:

Land Rehabilitation
Vetiver Systems is a proven method of rehabilitating land of almost any condition. It is thus ideal for rehabilitating farm land, gullies, degraded slopes, and mine tailings. Mines and quarries often comprise oif material that is hostile to plant growth and at the same time is a point source of toxic waste that seeps into streams and that contaminate river basin waters. Identify the point source problem, and Vetiver System will go a long way at fixing the problem. Vetiver grass is extremely tolerant to the heavy metals in most of these sites and will hold them in its roots. At the same time it will prevent sediment that contains these pollutants from entering the streams and rivers. Because of the good ground cover vetiver will also prevent wind blown dust from these sites from effecting nearby populations.

Quarries Rehabilitation
Vetiver is highly successful in the rehabilitation of both old and working quarries where very few species can be established due to the hostile environment. Vetiver is able to stabilise the lose surface first so other species can colonise the areas between hedges later.

Mines Rehabilitation
Mine tailings are not only a source of sediment but also produce toxic effluents. Most plants have difficulty establishing on these toxic soils. Vetiver can deal with both very well.

Treatment of Landfills or Garbage Dumps:
One of the main environmental concerns associated with landfills is the generation of leachate from waste decomposition. (Leachate is the liquid that drains or ‘leaches’ from a landfill; it varies widely in composition regarding the age of the landfill and the type of waste that it contains. It can usually contain both dissolved and suspended material).

Landfill leachate usually contains high concentrations of heavy metals that are seriously harmful to the environment and human health. The movement of these contaminated materials from these sites needs to be adequately controlled. Vetiver System can help prevent the movement of this leachate

Vetiver is the proven solution to control the spreading and contamination of leachate from both fresh and old landfill. The very high level of tolerance to heavy metals such as As, Cd, Cr, Ni, Ca, Pb, Zn, Se and Hg and agro-chemicals reported above indicate vetiver grass is most suitable for use in the rehabilitation of such contaminated sites. Vetiver will act as a pioneer plant to decontaminate and reduce surplus leachate on landfill sites and will help in improving the environment.

Rehabilitation of Contaminated Water (Wastewater Treatment):

Applying the Vetiver System (VS) to wastewater treatment is an innovative phytoremediation technology that has tremendous potential. Vetiver System is a very effective method of treating polluted water, domestic effluent, industrial wastewater and landfill leachate. Application of the Vetiver System for wastewater treatment has the potential to meet the global water crisis. It is a natural, green, simple, practicable and cost effective solution.

Vetiver was tried in China for the removal of P and N. It was found that after three weeks, virtually all P was sucked up, while 74% of N was removed. Experiments conducted in Thailand on wastewater indicated that vetiver had the ability to uptake heavy metals and accumulated in the shoots and roots. Such experiments indicated the possibility of vetiver as a biological wastewater treatment.

Sewage Effluent Treatment
Sewage, wherever you may live, needs to be recycled. This can occur by means of expensive sewage work systems or by natural biological purification. The utilization of Vetiver grass beds is a unique and innovative technology for sewage treatment.

The ability of Vetiver grass (Vetiveria zizanioides) to absorb harmful elements, bacteria and nutrients should be of great concern to all, because fresh water and effective sanitation are directly related. In Rural or poorer areas, sub-standard sanitation will directly influence the water quality at lower areas due to the forces of gravity. Ultimately, water and sewage will flow into the valleys of the area, and create pools. This standing water/sewage will start to infiltrate through the soil and eventually join fresh underground water. The Vetiver can absorb many nutrients and heavy metals from the sewage, which could otherwise be hazardous to fresh water, man and ultimately, the environment.

Industrial Effluent Treatment
Phytoremediation for industrial waste water polluted with heavy metals could be carried out using vetiver technology. The quality of wastewater, and especially the concentration of heavy metals, had a significant effect on vetiver growth and the uptake of heavy metals. In practice, vetiver could be grown in a hydroponic system using a floating platform, such as a bamboo or PVC pipe raft, to achieve heavy metal uptake to the shoot and root. This system enables the shoot and root to be easily harvested. The vetiver shoot may be used for Bio-fuels or handicraft products, while the root part could be a source of essential oils. High concentrations of heavy metals could also affect plant growth and cause low removal efficiency, therefore, this method would be suitable after pre-treatment or in low-medium heavy metal polluted wastewaters. The number of vetiver plants used for the clean-up of wastewater should be of a sufficient quantity to reduce the concentrations of heavy metals to the industrial effluent standards, otherwise, re-cultivation may be necessary to achieve the good results.

Remediation of Eutrophic Water (Algal Bloom Control):
Algal growth in rivers and dams are major concerns around the world, as soluble N and particularly P are usually considered to be key elements for water eutrophication, which normally leads to blue green algal growth in inland waterways and lakes. The removal of these elements by vegetation is a most cost effective and environmental friendly method of controlling algal growth.

Research in China indicated that vetiver could remove dissolved nutrients and reduced algal growth within two days under experimental conditions. Therefore, Vetiver System can be used very effectively to control algal growth in water infested with blue-green algae. This can be achieved by planting vetiver on the edges of the streams or in the shallow parts of lakes where usually high concentrations of soluble N and P occurred.

(Eutrophication is a naturally occurring process in which water bodies become enriched with inorganic plant nutrients, often the result of anthropogenic pollution with nutrients, particularly the release of sewage effluent and agricultural run-off carrying fertilizers into natural waters).

Pollution Control Using Constructed Wetland System
Being a wetland plant, vetiver can be used in a constructed wetland system. It has been demonstrated that vetiver can treat almost raw domestic effluent without having to be diluted. Perhaps its greatest large-scale application is in wetlands. Vetiver is eminently suitable for use as a vegetative buffer or wetland plant species due to its morphological and physiological features.

Natural and constructed wetlands have been shown to be effective in reducing the amounts of contaminants in runoff from both agricultural and industrial lands. Vetiver grass is highly tolerant to farm chemicals so VS is very effective in trapping nutrients and agro-chemicals in runoff water, preventing these pollutants reaching rivers and streams.

The key in controlling off-site pollution by nutrients and agrochemicals is to control sediment movement. If the sediment could be effectively trapped at source, the degree of downstream pollution would be greatly reduced. Vetiver hedges have been shown to be a very effective and low cost means of retention and decontamination of particle-bound agro-chemicals, especially pesticides and nutrients in runoff water from agricultural lands.

Funder required to set-up a One Stop Telecommunications Outlet in Taiping.

Total Funding Required: RM50,000 (ROI is expected within 24 months.)
Date Founded: JANUARY 2010

No. of Employees: 3

Annual Sales: N/A

Investor’s Knowledge & Experience Required: general management, sale & marketing

Proposed Investor’s Involvement: as mentor; as consultan

My Business Development Stage: start-up

My Industry: informatics / multimedia; internet; telecommunication.

Brief Description:

To set-up a One Stop Telecommunications Outlet, providing services for all TelCo Voice / Data Registrations in particular Broadband related services catering for both Consumer and SME / SMI sector.

This outlet will also act as a one stop broadband related hardware service centre at the same time a centre for all utilities bill payment, roadtax insurance renewal and prepaid reload.

The location of the business is set up in the Town of Taiping, Perak. Under the Municipal border, the town has got a population of 267,000 people and divided into 5 major areas, which is :-

* Taiping (4,038 Housing Units)
* Kamunting (6,286 Housing Units)
* Assam Kumbang (4,498 Housing Units)
* Tupai (2,673 Housing Units)
* Simpang (7,591 Housing Units)

The major industrial areas is situated in :-
* Kamunting (Small & Medium Industries)
* Tupai (Light Industrial Area)
* Kg.Boyan (Light Industrial Area)
* Simpang (Services Industries)
* Pengkalan Aor (Services Industries)
* Jalan Matang (Light Industrial Area)

The Target Market is as follows :-

A. Household

There are a total number of 25,086 (and counting) housing units in Taiping. Till todate there are approximately 3.800 (15%) broadband subscribers. Key criteria for wired broadband subscription is the availability of fixed DEL (Direct Exchange Line). There are currently about 10,000 DEL’s serving housing areas in this district.

B. Companies & Industries

The SMI & SME market is a huge market to tap into as one single
company can (and will eventually) apply for a host of services which results in multiple income from the same customer. There are approximately about 2000 broadband subscribers. There are
currently about 28,000 DEL’s serving businesses in this district.

C. Student

The student market is an ever recurring market as there are multiple intakes throughout the year depending on the college. The main target product for this market will be wireless broadband as students are constantly on the move. There are approximately 3500 students in the 3 Major colleges in Taiping