CAPITAL.MY

Connecting Local Entrepreneurs with Global Investors

To develop a mini theme park(museum) in Teluk Cempedak, Kuantan

Current StatusConcept / Business Plan
Amount InvestedRM5000
Funding RequiredRM1,000,001 to RM2,000,000
DescriptionTo develop a mini theme park(museum) in Teluk Cempedak, Kuantan .Our concept is base on alien world.We will exhibit all of cute,fierce, naive,small and big alien in a place that is look like a cave. We also provide an alien stage show, 3D background for photo shoot( customer can rent special space suit here), mini concept cafe and a gift shop. We will create a costume of alien and hire the teenager to perform at alien stage show.We also write down a discription of name,favourite food, habit, height and weigh for every single alien.
Business OpportunityTeluk Cempedak is very popular destination for local and international’ tourist. Our good concept and best location is the key to success.Our concept is rare and very frest for this kind of business in Malaysia especially here.Every years, a lot of tourist visit Kuantan and Teluk Cempedak but there is limited choice of interesting place here to visit.
Revenue / Business ModelThe business will depend from entrance fees, rental of suit, sale of cafe and also from a gift shop
Management TeamMohamad Rosdi(43yrs)- founder and key person. Experience in producing and creating sculpture ,scale model, special costume, props and set for theme park,movie,event and advertising industy almost 20 years.
Mohd Shah(39yrs)-co founder.Experience in creating and designing character, props and scale model for theme park and event almost 15 years.
Ahmad Fauzi(39yrs)- sales and marketing. Experience in marketing for event almost 15 years.
Company BackgroundNil
Funding MilestoneProgress by progress until complete.
% Equity Allocation45%
Expected ROI4 to 5 years.
Risks and MitigationNeed a good plan and good marketing team to avoid and minimize the risk.
Exit StrategiesWill discuss later.
Company NameMirmish Sculptor Studio
Business AddressTaman Sri Gombak, Batu Caves, Selangor
Contact PersonMohamad Rosdi

LOKEIN Online Marketplace

Current StatusPre-Revenue
Amount InvestedRM300,00.00
Funding RequiredRM2,000,001 to RM3,000,000
DescriptionThe product of service of Seventeen Network Services Sdn. Bhd. is named as LOKEIN which is an online Community Marketplace Platform (Share Economy Model) for used-item industry or also known as bundle community. Why? Firstly, because Malaysia’s online used-item industry is BOOMING but SUFFERING with a lot of problems and issues in their daily trading activity happening basically on social media platform which made them in desperate need of a secured place for trading. Secondly, is due to the fact that Malaysia has the most online shopper in the South East Asia region.
Business OpportunityProblem:

Bundle Community is having a very tough time in running their daily trading activity as there is total lack of systematic and secure online marketplace platform that perfectly meets their needs. Current most utilized platform is a social network medium such as Facebook and Instagram which are very unsystematic, hard to manage inventory, high risk of fraud and zero protection of buyers and sellers. On top of that, they are highly saturated and unorganized as they are not mainly designed for business purpose. The current ways of selling carried out by this community are very hard to manage without automated system being applied to the selling process. Current alternatives available have other problems: lots of scammers and joy buyer and very unsystematic business activity.

Solution:

LOKEIN’s aim is to provide a high-tech, interactive and secure online marketplace platform for bundle Community which integrated with few options of convenience payment methods as well as to provide a fraud protection scheme for both parties. LOKEIN will provide an easily manageable automation system of few selling methods. The platform comes with a very special ambiance mainly designed for bundle community.

Market Size:

Our target market segment consists of bundle community (initial target market) and other categories community (started to target on month 7 onward). Based on benchmark and assumptions made according to Internet Users Survey (IUS) 2017 by MCMC, the expected prospect for these two groups is equal to 4.2 million with RM1,488,000,000.00 traded value (Market Value).
Revenue / Business ModelLOKEIN main revenue stream will be based on 7% commission from the Gross Merchandise Volume (GMV) of an item that being sold in the marketplace. In addition to that, there will be several other revenue streams that will be implemented by LOKEIN in the future such as below:

1. Premium Store subscriber monthly fee.
2. User listing that will be featured first on search standing, user profile wall and home page.
Management Team1. Wan Mohd Hafiz bin Wan Idris – The CEO who is the master mind of the business as well as the operation director who is responsible for the planning, executing, coordinating and controlling the production of service. A Bachelor’s Degree holder in Mechanical Engineering graduating from Universiti Teknologi Petronas, Wan Mohd Hafiz has 10 years of experience in e-commerce business, 500k revenue/year on current operated business. With his expertise and high degree of skills incorporate with entrepreneurial mind-set, he is often drawn to opportunities, innovation and new value creation.

2. Nor Ashiqin Aiman binti Roslan – Chief Administration Officer (CAO) and customer care service manager. Her responsibility is to support operations by supervising and supporting staffs as well as planning, organizing, coordinating and controlling the function of the business organization. Also to oversee and supervise the provision of customers care with information to address inquiries regarding services as well as to resolve any customer complaints. A Bachelor’s Degree holder in Pharmacy from University Technology MARA, Shah Alam with 4 years’ experience as a management representative of quality management system (QMS) along with managing, problem-solving, decision making and communication skills.

3. Nur Hafizi bin Abdul Majid – Chief Marketing Officer (CMO) as well as the Creative Team Officer who is responsible in developing, implementing and planning strategic marketing plans. Additionally, he is responsible to create creative marketing contents and to manage marketing activities. He studied in Mass-communications course in Universiti Teknologi MARA. Hafizi owns 6 years’ experience in ecommerce business, comprehensive knowledge in used-clothing industry.

4. Mohd Zaidi bin Mohd Zuki – Head in Trust and Safety department and Customer Service Specialist who leads a team responsible for protecting LOKEIN’s users from fraud and ensuring trust in LOKEIN’s services. He is accountable for overall T&S strategy development, process development and technology implementation. He possesses 7 years of experience in which responsibility mainly on web store development, store maintenance as well as keeping the database of inventory. Monitored and dealt with many types of marketplace abuse, Mohd Zaidi highly understands the behaviour of users on e-commerce base business.

5. Mohammad Norhizami bin Mohd Rashid – Chief Technology Officer (CTO) who is a forefront of LOKEIN’s technology and the Head of Development team of LOKEIN online marketplace. He is responsible to ensure that the technology team able to contribute to the planning of all system’s technical aspects, development, implementation, control, testing and maintenance of resources and the system. Hizami holds a Bachelor’s Degree in Computer Software Engineering from University Technology Malaysia, Johor. He is a result-oriented iOS developer with 3 years of experience writing highly readable, clean, maintainable source code. Developed more than 10 applications for iPhone and iPad.

Advisers.

Outside of our management team, the opinion we trust the most in terms of financial wise belongs to Mr Roslan Khairuddin, whose experience brings up to 25 years in banking industry dealing with commercial and corporate loan. Holding Banking Studies Diploma from MIT, he owns 15 years of experience in financial advisory dealing with Unit Trust and Takaful.

Another adviser we strongly believe in his opinion in terms business development is Mr Rusli Mohamad Nor, whose experience brings up to 25 years with leading Malaysian conglomerate as head of soils and materials testing, Project Director for Highway upgrading project, Head of Expressway Facilities Management, International Project Team leader and Head of Regulatory Management.

On the technology side, the advisory that LOKEIN gets the valuable advice and information from is Mohd Faizul bin Mohd Ghazi who is an experienced lecturer with a demonstrated history of working in the higher education industry. He is skkilled in management, android development, Arduino, programming, and Respberry Pi. He is a strong education professional, who is currently studying Master’s Degree focused on Computer Science in Universiti Kebangsaan Malaysia.
Company BackgroundSeventeen Network Services Sdn. Bhd. (1295843-X) is a private limited business entity which has four co-owners, three of which is an original members and one additional member. The four owners act as a Director as well and are as follows:

1. Wan Mohd Hafiz Bin Wan Idris – Founder.
2. Nor Ashiqin Aiman binti Roslan – Co-founder.
3. Nur Hafizi Bin Abdul Majid- Co-founder.
4. Mohd Zaidi bin Mohd Zuki – Co-founder.

Company history:

The original company was a sole-proprietor business registered under the name of Seven Symphony Enterprise (IP0334492M) which was initiated by principal owner, Wan Mohd Hafiz bin Wan Idris. Our company has been running an ecommerce business since 2010 on international marketplace platforms such eBay and Etsy and has become as a small service provider 2 years later to help local used clothing retailers to sell their products in our stores to penetrate international market. Until date, we have numbers of retailers, 2 big companies in the industry and 2 permanent partners which consistently consign their hundreds of premium items to us. Average revenue per month is RM45,000.00 as we are bound to the platforms’ policy and high take rate fees. The owner and the partners are also active users in local bundle groups in Facebook where they found out that there are too many business problems occurring within the community and due to that, a lot of retailers are waiting for us to open more slots for consignment. With these potential and confirmed clients, we plan to develop our own online marketplace platforms to create opportunity for them to explore international market themselves. Collaborating with the partners, SSE is later reformed into a private limited company under the name of Seventeen Network Services Sdn. Bhd. and the investment made to date is RM30,000.00.
Funding MilestoneSeventeen Network Services Sdn. Bhd. seeking for angel investors for the purpose of expanding and to cover operating cost for 8 months to sustain the project in the early phase. However, for the purpose of flexibility, the expanding cost to kick-start the LOKEIN online marketplace will be RM750,000.00 and that will include the operating cost for 2 months prior for the pre-launching period. 

For the post launch MVP phase, we might need funding from angel investors to support the operation for 6 months in the early phase which are RM322,999.50 for month 1, RM297,999.50 for month 2, RM272,999.50 per month for month 3 until month 6. The total funding that we required is RM2,465,000.00 that will cover the expanding cost to start the project, the 2 months pre-launch operating cost and the 6 months post launch MVP phase.
% Equity Allocation40%
Expected ROI500% in 3 years.
Risks and MitigationCompetitors – Our system is designed by our in-house CTO and therefore the Functional Design Specifications (FDS) and source code will be owned by only us. The stigma of the community is difficult to tackle and only us have the knowledge to grab the community and turn it into our opportunity. 

Hackers – We maintain our web server and data base server in a 2 layers cloud server system so that hackers penetration is difficult to impossible. Framework in maintaining the source code in very high-end security state.

Users and platform protection – We have competent and experience in-house Trust & Safety team.
Exit StrategiesWe focus on potential exit in 3 years’ time by acquisition with valuation of FBA-ecommerce average multiply per business model. Alternatively, Locking in Profit will be made for investor by end year one.
Company NameSeventeen Network Services Sdn. Bhd.
Business Address7, Persiaran Putera 4, Bandar Baru Putra, Ipoh, Perak. Malaysia.
Contact PersonWan Mohd Hafiz Bin Wan Idris.

Baby Products industry, supplying child safety seats, strollers & other baby gears

Current StatusBreak-Even, Profitable
Amount InvestedRM500,000
Funding RequiredRM300,000 or less
DescriptionOur main brand that we import & distribute has been in Malaysia market for about 5 years now, it is the only brand that provides baby gears which are colourful (stimulates babies senses), different from the rest of the monotonous brands in the market & also functional which helps make parenting easier along the way. Among the skus that we have, our baby/child safety seat has always been a bestseller followed by the stroller and furniture. At this moment we are only carrying selected car seats from the brand.
Business OpportunityWith the implementation of the compulsory use of baby/child seat in 2020, we plan to increase the awareness on the importanceof the car seat usage & also ultimately increase the models of car seat to be brought in the market and also increase the volume of car seat to be stocked in. Statistic shows that the annual birth rate in Malaysia per year is about 500,000.
Revenue / Business ModelAt this current moment we have 30 active retailers with the biggest account consist of chain premium baby stores Mothercare, Happi Kiddo, Robinsons Malaysia and also Lazada. We make an average of 35% from the wholesale price given to the retailers and about 60% for end users that purchase directly from us.
Management TeamWe currently consist of 2 sales & marketing team, accountant, 2 warehousing & delivery team.
Company BackgroundWe incorporated this company in 2016, but previously imported our main brand with another sole prop(which was owned by Nurture Distribution(M) Sdn Bhd’s Director) and have estimated invested in about RM500k. 2017 was a slow year for us due to heavy competition of new products but in 2018 our principal decided to jump into the bandwagon of compact strollers & convertible car seats and thus has had a steady increase of sale. Q2 & Q3 has seen a sell out for every container that came into stock.
Funding MilestoneWe are looking at acquiring funds of RM200k to settled current credit term provided by brand principal(RM80k) and the balance to bring in new 300 pcs of car seats of the current brand (which will sell out within the month itself), which will fuel for more cash to increase order on the next month and also acquire new child safety seat brand that promotes extended rear facing installation-the safest way to transport babies & children.
Company Namexxxx (M) Sdn Bhd
Business Addressxxxx Shah Alam, Selangor.
Contact PersonAmelina Izreen

Budget Hotel Bukit Bintang, Kuala Lumpur

Current StatusBreak-Even, Profitable
Amount Invested300,000 rm
Funding RequiredRM300,000 or less
DescriptionAsna hotel in bukit bintang consist of 24 rooms 3 storey building
Business OpportunityRenovation is in going but needed some more budget for renovation
Revenue / Business ModelAsna hotel if completed consist of 24 rooms .. each rooms have income 100 to 150 rm daily
Management TeamOur hotel have a nice place for hotel bussines as its located at center of kuala lumpur
Company BackgroundAsna pak worldwide sdn bhd
Funding MilestoneAsna hotel just need atleast 100k rm to complete the renovation and willing to give 10 percent interest monthly
% Equity Allocation10
Company NameAsna pak worlwide sdn bhd
Business Address#29 jalan berangan bukit bintang 50200 kuala lumpur malaysia
Contact PersonMuhammad asif

iMember – Your Very Own Loyalty Program

Current Status Pre-Revenue
Amount Invested RM 100,000
Funding Required RM1,000,001 to RM2,000,000
Description iMember is a mobile application that functions more than just a card wallet, users are allowed to store all e-membership cards, view membership status, track points collected and redeem rewards with our app.
We help retailers to digitize loyalty program for their business with Cloud-Based Benefit Rewards System. This allows retailers to understand their customers purchase behavior to improvise marketing mix. We use AI Technologies (Machine learning) to collect data and analyze customers purchase behavior by transforming complicate data into eye-catching insight.
Business Opportunity Traditional in-house loyalty program such as SMS and email required high maintenance cost that brings ineffective communication and engagement. It also lacks of automation and it has a limitation on collecting customer data. Besides, bulky wallet with physical membership cards & irrelevant rewards program often are the problems that failed loyalty programs. With iMember, retailers can deliver marketing purpose message to the right audience (loyal customers) to reinforce their digital loyalty program.
For retailers, the iMember app becomes a new communication channel that allowing them to offer the latest personalized offers or prompt a notification to inform the latest promotion deals. Besides, we also analyze the customer’s purchase behavior to enhance business strategy for retailers. As part of the planning, we will develop a payment feature or integrate with 3rd party e-wallets, so that customers are able to purchase directly through our iMember APP.
Revenue / Business Model We target on Retails, Franchise, and SME by providing customizable plans that suit every type of businesses. Price discrimination used to charge for our product, the price is depending on package’s volume and the company’s size. Monthly Subscription Fee charged from Merchants is part of our revenue source. We also earn Resource Fee through In-App advertisement. Big data analysis for retails will be one of the revenue sources in the future. Lastly, we will also earn from our payment features (in progress) as part of our important resources for our business operation.
Management Team Primary Co-Founders Experience: Nestor Ng Zhang Cong
Ng was a Digital Marketer for Funa Family Locator and helps the app to gain 500,000 downloads within a year. He also managed all the Digital Marketing activities for Kaodim and proudly to become one the team who helps the company to raise the Series B funding on October 2017.
Secondary Co-Founders Experience: Kong Kok Weng
Kong started working on freelance projects upon entering college, joining a startup software house after graduation as a technical lead. He involved in startup tech projects such as community ride-sharing, Cloud Advertising Solutions, and currently managing iMember Loyalty App. He has been involving in strategic planning and project management as well.
Company Background Date of Incorporation of iMember is 24-08-2017. The investment made to date is RM 100,000.00. We currently have 10 participate Merchants such as Toy World Malaysia, Union Fashion Bar, Nibong Tebal Automation and etc. Our profit up to date is below RM 1000.00. A milestone that we achieved is we managed to convince Big Brands like Toy World and UFB to join us. We also successfully expand our team to 6 employees within a year. We might lack financial support, but our team believe in our ideas and make it through until today.
Funding Milestone Date of Incorporation of iMember is 24-08-2017. The investment made to date is RM 100,000.00. We currently have 10 participate Merchants such as Toy World Malaysia, Union Fashion Bar, Nibong Tebal Automation and etc. Our profit up to date is below RM 1000.00. A milestone that we achieved is we managed to convince Big Brands like Toy World and UFB to join us. We also successfully expand our team to 6 employees within a year. We might lack financial support, but our team believe in our ideas and make it through until today.
% Equity Allocation 20
Expected ROI There will not be any ROI for the first 3 years as we will continue expanding and seeking more investors to fund us in order for us to become the number 1 shopping app in the SEA.
Risks and Mitigation Acceptance level toward the technologies in the industries is one of the risks that iMember will be facing in our startup journey. Malaysia just enters into Digital Era, therefore, times and efforts are needed in order to allow the retailers to adapt the technologies. We need to conduct marketing activities to promote our services as to popularize our concept, in order to mitigate the risks in the future.
Technologies can be one of the risks that affect our operation. Since the technologies are getting advance day by day, it is time-consuming for our team to conduct research and development to improve our services. To reduce the risk, our operation team is required to attend courses to catch up the trend and upgrade the products by using the latest technologies.
Exit Strategies Investors are allowed to sell their shares to another company but it is depending on the type of company investors are trading to. Besides, the company or management team also can repurchase the shares of investors. Other than that, the private equity of investors or shareholders can also be purchased by another investment institution.
Company Name Imember Solutions Sdn Bhd
Website/Facebook https://www.facebook.com/imembermy/
Business Address B-2-39, Dataran Cascades, No 13A, Jalan PJU 5/1, Kota Damansara, PJU5, Petaling Jaya, Selangor, 47810.
Contact Person Ng Zhang Cong (Nestor)

Artificial Intelligence (AI) powered SME lending blockchain platform

PROJECT/BUSINESS OVERVIEW

The Company is an Artificial Intelligence (AI) powered SME lending block chain platform.

Unlike many startups we don’t lay claim to lofty goals, we don’t plan to save the world, nor do we have angelic aims of benevolence but we do have a plan to help small businesses get the financial help that they can’t get from banks and other traditional lenders and we’re going to use a combination of artificial intelligence and blockchain technology to make it happen.

We are a Malaysian company and a duly licensed lender under the Moneylenders Act with over 4 years’ experience in financial services in Malaysia. We know our market, we know our industry and we’re aiming to modernize, dare we say disrupt, the world we know.

As well as creating a lending platform we are also creating a network of SMEs enabling us to offer business matching services, network search and other business aids for our clients, in turn helping their business to be more profitable.

COMPANY OVERVIEW

xxxx Sdn Bhd was incorporated in year 2015. It is 100% owned by two Malaysian directors with a paid up capital of RM 2M (USD 500k). We began as traditional money lenders, and are now evolving to become the preferred financier for local SMEs.

BUSINESS MODEL

We have two simple business models:

(i) We charge a 18% per annum for each unsecured loan, with a maximum tenure of 12 months at a hard cap of USD 6,250 per loan. Secured loans (i.e crypto-backed loans) will be charged 12% interest per annum. This rate is as per the approved interest rate as stipulated in the Malaysian MoneyLenders Act 1951.

(ii) We also charge a platform fee of 3% of total approved loan for each successful borrower onboarded onto our block chain platform.

Based on our forecast, the profit margin for the first year alone derived from the lending activities will be 10%, followed by 13% and 14% respectively and we expect the profit margin to remain at 14% after year 3.

Besides the earnings from the lending business, there will be an additional income of USD 600,000 per annum from the platform fees.

The financials are attractive due to:

(i) High gross profit margin of 10% to 14% in the first 3 years from lending activities (see projections below). This is based on interest income which is charged at the statutory 18% rate per annum, and does not include fee income from platform usage yet.

(ii) Manageable credit loss of 4% to 5% as our target segment is SMEs (rather than individuals) with optimal tenures of 12 months. We are also able to use more creative actions for dunning and recovery which traditional lenders are generally restricted from doing.

(iii) Low cost-income ratio of around 25% to 30%, which is much lower than the typical industry rate of 50% or so for lending operations by commercial banks. By automating the loan origination and credit evaluation process with AI and blockchain, we expect this model to be even more cost efficient.

FUNDING REQUEST

We are requesting for USD 25M (RM 100M). This is in line with our hard-cap target for our planned ICO.

We have already invested about USD 600k (RM 2.4M) to-date and the funds were primarily used to establish a strong business foundation with the necessary licenses, infrastructure, technology and regulatory compliances required to lend money to SMEs in Malaysia and prepare for the ICO. We have developed a detailed financial plan below for the use of the funding proceeds. This plan will be put in motion immediately and enable us to finance about 3,500 loans in the first year.

INVESTMENT RISK AND MITIGATING MEASURES

Investment Risk for this project can be divided into two levels. The first level would be risks that would potentially impact the underlying lending business, and the second level of risks are associated to the ICO.

As for the first level of risk, it is mostly related to the business being adversely impacted by non-performing loans (NPL) and loans that are subject to be written off because the borrower is not physically capable to repay the loan due to death or permanent disabilities. Delays in loan repayments will also impact our operations.

Steps taken to mitigate these risks are:

(1) First level of borrower filtration is to be based on a psychometric assessment via our Virtual Assessment Centre. We have already engaged with one of the world’s leading psychometric solution provider. The intention is to use these scores in tandem with the credit bureau scores for loan approvals.

(2) Our partner has developed a universal digital credit scoring technology that leverages psychometrics and behavioral science to effectively score anyone, anywhere, at any time. With 10 years of experience enabling over $1.6 billion in loans globally, they have served leading financial institutions across Latin America, Asia, Africa and Europe.

(3) All loans originated by the Company will be strictly in accordance to the Malaysian Money Lending Act 1951, enabling us to enforce recovery using legal actions in the event of borrowers defaulting on their repayments.

(4) The Company will be linked to local credit bureaus and Central Bank of Malaysia to obtain available credit history on borrowers. We have already partnered with two local credit bureaus to-date. Our partnership with the mentioned credit bureaus will also enable us to blacklist defaulters.

(5) Collection of repayments will be done via auto-debit facility from the customer’s bank account to our corporate account.

(6) All funds will be disbursed via online transfer from our corporate account to customer’s bank account.

(7) Each loan will also be underwritten with an insurance which can be crystallized in the event the borrower is unable to service the loan due to a permanent death or permanent disability caused by an accident.

We will only acccept collateralized loans in the form of loans backed by cryptocurrency (BTC, ETH, XRP) for borrowers who are above our risky tolerance levels. Loans will be subject to 50% LTV and these crypto currencies will be held in the platform until the loan is serviced fully services.

As for the second level of risk which is related to the ICO – we have engaged with one of Malaysia’s top ICO lawyer firms to ensure that the planned ICO activity and tokens created are in accordance to the best practice and regulation imposed by Security Commissions Malaysia.

Contact Us for more information

From Florist in Malaysia to International Flower Delivery Company

Current Status Growth
Amount Invested RM1,500,000.00
Funding Required RM600,001 to RM1,000,000
Description We have in florist industry more than 13 years. Since we have florist network internationally, we seek for investment to expand the business to worldwide market aim for international flowers & gifts delivery which caters for all customers worldwide globally (not only for Malaysia).
Business Opportunity For the past decade, the florist industry expanded rapidly globally due to high demand of flowers delivery service. We aim for customers globally especially South East Asia customers.
Revenue / Business Model For global expansion, similar to market place (eg: Lazada)
we make profit from the difference of the price between end user and supplier globally.
Management Team Jerome Chan – Founder
Company Background Started at Year 2003
Our sales approximately 1M (solely in Malaysia market)
We have numbers corporate customers. eg: AIA Malaysia
Funding Milestone Amount of funding approx: RM800k – 1M
Use the fund to expand our global appearance on our website(s) and enhance our website in search engine ranking (SEO)
Hire more staff to in charge of the global expand
% Equity Allocation 30%
Expected ROI 12-15%
Exit Strategies in 3-5 years. We expect the investment can fully recovered.
Company Name World Petals
Website/Facebook https://www.myflowerflorist.com | https://www.worldpetals.com| https://www.asiapetals.com | https://www.sgpetals.com
Business Address No. 18, Jalan Pandan Indah 4/10, Pandan Indah 55100 Kuala Lumpur
Contact Person Jerome Chan

Building a global concierge Marketplace

Current Status Revenue Generating, Pre-Profit
Amount Invested RM4,500,000
Funding Required RM1,000,001 to RM2,000,000
Description Dei is an on-demand grocery delivery platform facilitating doorstep deliveries of groceries and other home essentials in Singapore. Customers can shop from over 50 vendors and get all their products consolidated and delivered together. The technology-driven business model of Dei enables the delivery of groceries to customers on the same day.
Business Opportunity Currently only 2% of grocery shopping is done online in Singapore. With the expected growth, there is more than enough market cap for other players to enter this market.

-At present only 2% buy groceries online. This is worth almost $206M
-IGD is further forecasting online to take a 4 percent share of Singapore’s grocery market by 2020
-With a compound annual growth rate of 39 percent, by 2020 this will be worth almost $500M

Revenue / Business Model We work with over 100 vendors, i.e supermarkets, wet markets etc. We are paid a commission of 25% for every product sold on our site. We charge customers a fixed consolidation fee as well as delivery fees for orders below $50.
Management Team Our management team comprises of a mix of experience and vibrancy. Being a lean start-up everyone has to help out in every department. Jay is our Founder, a graduate from National University of Singapore (Bachelor in Science).Highly motivated marketer offering 7 years of experience in Marketing. Successful cultivator of new businesses with proven capabilities in securing multi-million dollar projects. He worked with clients such as P&G, Unilever, and many Fortune 100 companies.
PPraj- Co-founder- Pride and Professionalism are two key qualities entrenched in the initials fore fronting his name – PP Raj. Having spent 28 years of his life in the Ministry of Defence (MINDEF), Singapore, he takes great pride in all his endeavors. He heads operations. He has built the processes required for us to stay lean and cut cost. He works on ensuring the quality of service is not compromised.
Company Background Dei.com.sg was incorporated under DEI Holdings Pte Ltd in January, 2016 and operates as a partnership between the founders and Mdm Dilly( Pre-seed investor). All company shares are held by the founding trio and our seed investor (Dilly). The company as over 100 stores it collects goods from, it has over 18 000 products online and at present it has 2 vehicles that assist in deliveries.
Funding Milestone We are looking to raise 3million Ringgit. The funds will be used for customer acquisition and tech developments.
% Equity Allocation 30
Expected ROI We expect to break even, in early 2020. Based on our sales projections we should return x2 within 5 years
Risks and Mitigation Product Range: Dei offers a huge range of products which stretches to about 18000 products.
Exotic Range: It also offers exotic fruits, vegetables and imported groceries which are not easily available in nearby retail outlets. This gives them an edge in catering to customers who like buying such stuff.
Discounts: Dei offers huge discounts on various products. They also have the product bundling technique to maximise sales and offering maximum discounts to the customers. This makes them a lucrative option for customers to buy.
Convenience: Dei offers an escape from the hassle of standing in the queues of malls or going all the way to the retail stores. They give the products right at the door step and offer multiple payment options. The on-time delivery guarantee makes them a lucrative option, Customers, especially in cities like Singapore where life is very fast, and it is difficult to reach.
Low Fixed Cost business model: Most of the items that Dei offers are perishable hence they depend on the retail stores they are coordinating with for the products. This means they have no inventory cost and makes their business model more profitable.

Weakness in the SWOT Analysis of Dei:
Delivery Time: Dei delivers the groceries same day at 2 fixed time slots. day. Many retailers have started the facility of home delivery to nearby societies and customers in just few minutes to hours. So, customers prefer this instead of waiting for 6 Hours.
High Variable Cost: Cost of running many delivery guys, delivery trucks, storage for perishable items, wastage during transportation makes the business run at a high variable cost. They must bleed more money and will take longer to break even.
Minimum order for free delivery: Dei does not offer free delivery below a certain set order price limit. This means that customers would be forced to add a product or two just to avail the service. This makes them lose some customers.
Be at home: Customers must be at home when Dei is about to deliver. This means the customers must plan according to the delivery time. If by some means the order gets delayed customer gets angry and unhappy by the service. On top of this they must pay a little add on price for the home delivery.
Order Cancellations: They depend on stores that they have tied-up with to provide them the items. If they do not have the items available, they won’t be able to deliver them. This sometimes tend in cancellation of orders. Out of stock issues tend to make the customers unhappy and repetitive of such issues makes the customers reluctant to reuse the service.

Exit Strategies We want to be bought up by year 5. At a post valuation of 50million USD
Company Name Dei holdings Pte Ltd
Website/Facebook https://dei.com.sg/
Business Address 120 Lower Delta Road
Contact Person Jay Varman

E-Receipt Delivery System

Current Status Business Plan Ready
Amount Invested RM 40, 000
Funding Required RM300,001 to RM600,000
Description We want to eliminate paper receipt.
Business Opportunity Paper receipt is a hassle to keep, organise, costs companies and has not changed for the last 50 years.
Current E Receipt solutions requires consumer to share their email or phone information for receipt delivery. Our system will solve this issue.
There are up to 1 million SME in Malaysia with 90% in retail and service sectors.
Initially we will target the franchise F&B and grocery shops.
Revenue / Business Model Software As A Service. Monthly subscription of RM 30 per month.
Data Analytic Services – Consultancy, Certificate of Authenticity for high value item purchase
Management Team Shamsul Amry Bin Muhmad – 17 Years Experience in Accounting and Finance. Experienced in setting up computerised accounting system MNC and PSC environment. Managing costs, budget and schedule.

Azrulhizam Bin Shapi’I – 17 Years Experience in the academic sectors. Senior Lecturer in Faculty of Information Science and Technology, UKM. Specializing in Blockchain Technology, Computer Aided Design, Computer Graphics, Games Technology. Masters on Science in IT in Manufacturing and PhD in Industrial Computing.

Kouh Wee Lian – Business Degree Holder from University of Oklahoma. 18 years experience in Sales, Marketing & Maintenance. Relationship with many SMEs, local government and abroad.

Entrepreneurship experience in manufacturing, services, food and beverages industries.

Company Background Oct 2017 – Company Set Up
Feb 2018 – Completed proof of concept software
Funding Milestone MYR 500,000

45% Software and hardware development
35% Marketing
10% Human Resource
10% Operationals

% Equity Allocation 20%
Expected ROI 10x
Risks and Mitigation Founder Breakup – Clear expectation from each team member
Running out of cash – Proper budgeting and thrifty spends
Technology risks – Proof of concept completed before proceed with seed funding
Market Validation – Market research conducted and results from polls.
Exit Strategies Series A funding – 2/3 years
Series B funding – 5/6 years
Company Name Bits In Motion Sdn Bhd
Business Address 13B, Jalan SG 3/4 Pusat Bandar Sri Gombak 68100 Batu Caves, Selangor
Contact Person Shamsul Amry Muhmad

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