Cigar Boutique & Cafe

Cigar Boutique & Cafe

Project Cost: RM 390,000.00

Knowledge / Experience Required: general management; strategy; sale & marketing

Proposed Investor’s Role: full time; as consultant

Industry: restaurants / f&b; consumer goods

Project Stage: concept; start-up

EXECUTIVE SUMMARY

Rico Caballero will be an upscale cigar boutique establishment, located at Solaris Mont Kiara and will be carrying such products:

• Premium Cigars
• Gourmet Coffees

Rico Caballero will cater to the people who enjoy some of life’s finer pleasures. With the heart of the boating community on one side of Rico Caballero and the most affluent area of Kuala Lumpur on the other, it should do very well.

The primary factors in making Rico Caballero a success will be positioning, service and satisfaction to our prime class client. With a solid positioning strategy, service that is second to none and a “smart” inventory, success will be eminent. With all of these factors into play, we expect the sales to grow at a rate of 10-15% per month minimal. The cigars will be the revenue-maker in the beginning, but the gourmet coffee, Italian simple cuisine and fine wine from premium chateau should balance out the revenue within 18-24 months.

OBJECTIVES

• To become the premier cigar boutique in Kuala Lumpur.
• To have a 10-15% growth rate per month during the first year.

MISSION

Rico Caballero will be an establishment that offers a few of life’s pleasures and unparalleled service. Rico Caballero will cater to those who enjoy fine Cuban cigars, a nice exquisite cup of premium roasted coffee and it will be inviting to those who may not be familiar with such things but want to learn about them.

Rico Caballero will be for young and old generation of smokers with distinguished enthusiasm preference and expectation about the finer thing we could offer.

KEYS TO SUCCESS

Location: Rico Caballero is right next to the heart of one of the largest boating populations in the country. Located at The Strand, Kota Damansara, it’s knowns as The Red Boulevard, replicate Rouge Boulavard in Paris. Analyst has projected that the premise will be another uprising hot spot to replace Bangsar and Solaris. Neighbouring with several prime bistros and clubs in the same premise. It will easily draws crowd to enjoy a finer thing that life could offer.

Image: As stated earlier, Rico Caballero will be an establishment that caters to specific tastes. However, in order to attract such tastes Rico Caballero must offer an environment conducive to the selling of such items. Rico Caballero will have the aesthetic atmosphere and ambience that the specific tastes are after when buying these items.

Service: Once we have attracted customers to our establishment with our image, we will keep them coming back with our knowledgeable and accommodating service.

Selection: Although we will cater to those who enjoy finer things does not mean we will include only the wealthy. With a solid selection, Rico Caballero will be able to please a wide variety of budgets and tastes.

Contact Information

MOHD IQBAL ZAINAL ( jczainal@gmail.com)

Postal Address : NO 96-1, AMBER BUSINESS PLAZA 2, JALAN JELAWAT, BATU 3 1/2 OFF JALAN CHERAS,
State : KUALA LUMPUR
Post Code : 56000
Country : MALAYSIA
Fax : 03-91712393

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