Project Cost: 15,000,000

Amount Invested : 900,000

Amount Required : 200,000

Knowledge / Experience Required: finance; other (Link to 2nd round fund raising (PE, VC))

Proposed Investor’s Role: as mentor

real estate
tourism / hospitality
restaurants / f&b
consumer goods
financial services

Project Stage: early expansion

Information Memorandum: Background

Footprint Tourism was form in 2011 in Penang, targeting to be the number 1 Boutique Tourism Attraction Developer in Malaysia. Footprint currently owns a F&B business on top of Penang Hill, The Owl Museum, also on top of Penang Hill.

Footprint is currently developing it\’s 2nd boutique attraction, The Camera Museum, right in the middle of Georgetown, the UNESCO HERITAGE ZONE.

Footprint is targeting to develop cash cow in the field of tourism, capturing sales from the tourism industry by developing niche and boutique tourism attraction across the state and eventually the region.

Market Overview

2011 Tourist Arrivals
Malaysia 24.7 mil
Singapore 13.2 mil
Thailand 19.0 mil

Footprint is targeting the 1% of an estimates of 56 million across the region.

560,000 pax x USD10 = USD 5.6 million/PA turnover

With the estimated 7-10% growth for tourism industry, footprint chose to build the business model around cash cows that attracts tourist, within Penang, Melaka, KL, Terrenganu, Sabah & Sarawak.

Overseas expansion include locations like Phuket, Huahin, Pattaya, Chiang Mai, Bangkok and Singapore.

Key People

Founders & Directors
Dr Wong Jeh Shyan (Incubator)
Clifford Tan (Design & Structural)
Najieb bin Dato Seri Nazir Ariff (Corporate PR)
Keith Ch’ng (Tourism Consultant)
Adrian Soh (Finance)
myself, Tony Ch\’ng (Entrepreneur)

RM800,000 total capital investment
Targeting ROUND 1 ANGEL ROUND RM3mil for 4 more new products in Penang, Financial Route Map and Business Model available for potential investor who is qualified (confidentiality issue).
Willing to dilute 21% of share (non-negotiable)
Valuation based on projected profits, future expansion, and PE RATIO of 7.5%.
Expected to exit with dilution for PE and VC rounds following IPO on SGX (Singapore Exchange) within 5 years.
Expected return 400 – 600% for Angel Investor Round 1.


Focused on building cash cow, we are having a lot of fun & powerful momentum. Our success story – The Owl Museum on Penang Hill have successfully attracted both locals & tourist. The 2nd project – The Camera Museum will be another sensation sweeping the Georgetown Heritage City. Looking forward for a great 2013 by rolling out 4 more key projects, which we will be able to share with you in details during our meet up.

Contact Information

Tony Ch’ng (

Company Name: Footprint Tourism Sdn Bhd
Postal Address : The Penthouse, 4th floor, Menara Thong Sin, Jalan Tanjung Bunga, Tanjung Bunga
State : Penang
Post Code : 11200
Country : Malaysia
Telephone : +60194169229
Fax :


Notify of
Inline Feedbacks
View all comments