Project Cost: RM 400,000

Amount Invested : 0

Amount Required : RM 400,000

Knowledge / Experience Required:
general management
sale & marketing

Proposed Investor’s Role:
full time
as mentor

Industry: restaurants / f&b

Project Stage: start-up


Company History:

Zawara Coffee is owned by Mirage Foods Sdn Bhd. It is a branch of Mirage Resources Sdn Bhd. Mirage Resources Sdn Bhd owned one of the leading brand in Malaysia named Zawara. Zawara Coffee development is still in progression but it will be completed and launch soon on 1st May 2015.

Product / Service Description:

Wanted to open up a franchise named Zawara Coffee under Mirage Foods Sdn Bhd. Zawara Coffee are speciality coffee cafe chain that sells more than just good coffee. It also sells great lifestyle. High quality handcrafted beverages, delicious tasting foods & cozy atmosphere are the basics of this cafe. With the growing demand for high-quality food outlets as well as great service, Zawara Coffee will capitalize on its unique concept to build a core group of repeat customers. The cafe outlet is ergonomically and beautifully designed so that it is appealing to every Malaysian family to visit and enjoy dining in the cafe as well as takeout.

Business Opportunity:

Nowadays,people likes to hang out at a coffee shop. It is more like a hipster cafe. On top of that, Zawara Coffee will be located at family housing area/university area. Furthermore our products price are very affordable.

Revenue Model:

– By targeting a strategic location whereas nearby to university/college and also nearby to a housing area.
– Most targeting people are students because they love to chill at a coffee shop
– Price is affordable

Management Team:

Director/ Owner – the one who has all of the responsibilities of maintaining and running the business. The finances, promotions and goals of the business are part of the owner’s responsibility.

General Manager – overseeing, ordering and tracking all of the food, supplies, equipment and other inventories needed. hiring, training, directing, scheduling and dismissing employees.

Assistant Manager – maintaining the building and equipment (inside and outside), the parking lot and any other property of the business.

Kitchen Manager – responsible for the overall operations for the back of house and kitchen area of a restaurant.

Supervisor – Directly supervise and coordinate activities of workers engaged in preparing and serving food.

Current Status:

Currently we’re already met and discuss with a franchisor and they has gave us an opportunity to open up a franchise. In a meantime, we’re still in the middle to find an investor to invest for our start up business in regards to open up a coffee shop franchise.

Funding Milestone:

Franchise Fee – RM 100,000 (Including consultation,training and set up assistance).
Kitchen equipment and Utensil – RM 100,000 (The equipment are imported from Italy and quite expensive but it usually has a relativity long lifespan).
Raw ingrediant – RM 50,000
Premise Renovation – 150,000

Business Valuation:

Investor profit will be 40% determined by monthly profit. And also maximum return to investor is from RM280,000 to RM440,000.

Expected Return On Investment:

Target ROI: Maximum 24 Months. (after reached the ROI, capital will be return to investor).

Investment Risk and Mitigation:

Inflationary risk – uncertainty of cash flows from a particular investment as a result of rising prices. The cost of living tends to go up that is not a risk but a virtual certainty
Capital risk – This risk has more to do with the type of investment – stocks, bonds, and options – than with a particular recommendation within that type.
Mitigating factors : There are lots of things that goes in to getting a business off the ground like securing business permits, an office or store front, and advertising materials.
– Must have SWOT and PESTE to overcome the risk

Exit Strategies: Option for exit strategy :

– An IPO
– A strategic acquisition
– management buyout

Consider in choosing an exit :

– consider our future role in business
– Evaluate our liquidity needs
– Think about our company’s future potential
– Assess market conditions
– Consider a dual-track approach


Hasif Syahmi (
Company Name: Titan Shield Enterprise
Postal Address : No. 46-2, Jalan Rampai Niaga 4, Rampai Business Park,53300, Kuala Lumpur
State : Kuala Lumpur
Post Code : 53300
Country : Malaysia
Mobile: 012-2285582