Freelancers are doing it for themselves…
Freelancing can be a struggle and the odd economic crisis doesn’t exactly give you a helping hand. Don’t be surprised when I tell you this but there are quite a lot of successful freelancers out there! How do they do it? It’s not magic…there are tips to keep in mind if you want to join them and succeed yourself!
Talk people’s ears off…
No one is going to know anything about you unless you start telling them – take every single opportunity to tell people what it is that you do. People will remember who you are and what it is that you do putting you at the front of their minds if they get the chance to recommend your services!
Get your business cards ready…
You can talk to people and tell them what it is that you do but what happens when you part company – give them your business card and they can be reminded of you when they get home and empty their pockets.
Make sure your contact information is clear – include a phone number, website, email address and most importantly your name.
If you were a bit uncomfortable at the last networking event that you went to then fear not because we aren’t stuck in the nineties anymore – there are options!
For a start make sure you attend the right networking event for you! There are modern networking events aimed at people from many walks of life so I’m sure there will be one out there suitable for you.
You will have more confidence to approach people at these events if you take some time to practice your pitch – just make sure your pitch is short because a boring pitch will put people off.
Social networking sites are also a great way of getting yourself known without having to leave the comfort of your pyjamas – Facebook and MySpace are great ways of getting yourself known for free and without much hassle.
It’s very nice having a website with nice, shiny buttons and great information but if no one knows where it is then it’s just a waste of time.
Take some time to research about how to get your website featuring on the first page of a search engine, like Google. Search Engine Optimisation (SEO) is a technique that every freelancer should be aware of which gets your site noticed before most others.
Give away everything?
It might sound like a bit of a ridiculous move but it is actually proving to be a great way of promoting yourself and building bridges with potential clients.
It is the equivalent of a restaurant giving away a taster – if you like what you tasted then you go back to the restaurant and spend lots of money.
Don’t start throwing out everything that you know for free…no one will buy the cow if the milk is free so make sure you aren’t giving away any advice or information that you would normally charge for, just give a taster.
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