Project Cost: RM211,000

Amount Invested : RM25,000

Amount Required : RM186,000

Knowledge / Experience Required:

Proposed Investor’s Role:
as mentor
as consultant

restaurants / f&b

Project Stage:
early expansion


Company History:

FRESCO CAFE was started in FEBRUARY 2015. With only RM25,000 in hand, we are able to set up a decent cafe which located in TTDI Jaya Shah Alam. We started the business by selling a homemade waffle and Brego Burger (Invented by us) and with only 4 table. Since opening until now (4 Month), due to a very positive feedback and sales, we have increase the table from 4 to 8. We have been able to be featured in Wanita Hari Ini TV3, V-Buzz ASTRO, RAPI Magazine Karangkraf, LIBUR Magazine Karangkraf, EATDRINK KL, and many others. The need of expansion are urgently needed to cater the growing demand.

Product / Service Description:

FRESCO CAFE are known as the center for Fresh Waffle, BREGO Burger, Musical Stage, inventor in a new food/beverage. We have invented several food which generate positive hype and excellent taste such as Brego Burger (Vertically Cook), Waffle Pizza (Soft & Crunchy), Waffle Burger, Opera Roasted Chicken, and many others. Expansion are needed in order for us to be able to cater the demand for Fresh Brew Coffee and other invention.

Business Opportunity:

TTDI Jaya have been one of the most important location in Shah Alam. Since it’s establishment 20 years ago, there is no CAFE within this area. We are the only player in this market. Plus, we are able to “break the ice” of conventional cafe price. We managed to sell our product in an affordable price range.

Revenue Model:

FRESCO CAFE is a business of cash. In our first month of operation which we started with only RM25,000 in total startup cost, we are able to generate an average of RM400 revenue per day. Second month, increase to RM550 per day and in recent month (after 4 month), we have been able to generate RM750 per day. During peak hour, people are queuing up to have our food. Imagine what we can do if we are able to increase the number of table and area. We targeted that after the expansion, we would generate RM1900 revenue per day.

Management Team:

MOHAMAD SOFI ISMAIL as the Founder, Business Strategist and Head Chef. AZRI DAUD as the Chef. Izkandar as the barista. And 4 others as a upporting/assistant staff. The best about our organisation, we are all can play music, hunger and committed.

Current Status:

We have been operational for 4 month. Investment started in January. Cafe opening in February. Revenue so far is RM64,448 (4 month). Profit of RM25,760 (4 month).

Funding Milestone:

Expansion of cafe by JUNE. (RM186,000) which will be use for Renovation, Stock, Coffee Machine, Kitchen Equipment, Working Capital for 3 months, Decoration and others. Grand Launching on AUGUST. Repayment within 3 years max. Plus profit.

Business Valuation:

We are open with 25% share of the company and brand with the agreement of 3 years.

Expected Return On Investment:

Expected ROI within 3 years is 46%.

Investment Risk and Mitigation:

Probation period of 6 months. Should we fail to achieve the targeted revenue figure, we will sell the shop and brand to the existing interested parties with the amount of RM360,000.

Exit Strategies:

We’ll pay the exact invested amount should we fail to make this work within 6 months of operation.


Mohamad Sofi Ismail (
Postal Address : 23, jalan mimbar u8/14
Bukit Jelutong
Post Code : 40150
Country : Malaysia
Telephone : 0133410288
Website :
Mobile: 0133410288


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