Project Cost: RM200,000

Amount Invested : RM15,000

Amount Required : RM150,000

Knowledge / Experience Required:
general management
sale & marketing

Proposed Investor’s Role:
full time
as mentor
as consultant

informatics / multimedia
restaurants / f&b
consumer goods

Project Stage: seed

Information Memorandum:

Existing loyalty and reward programs fail to stay relevant by offering an innovative mobile solution, being bogged down by lengthy, rigid processes.

Consumers’ wallet is weighed down with countless loyalty, reward and stamp cards, and is filled with receipts. There is no mobile platform to easily integrate all cards into one. Based on consumer surveys, most consumers wish to lighten their wallet.

Smartphone market is booming, with consumers more willing than ever to shop and make purchase via mobile, based on market research.

Honka! is a non-payment mobile wallet platform that offers a convenient way for consumers to store and manage loyalty cards, stamp cards and receipts digitally. Honka! offers merchants a turnkey solution to create and manage offers and loyalty programs in a Do-It-Yourself (DIY), customizable, highly targeted and trackable manner.

For consumers, it delivers the simplest user experience to consumers with the power of ‘tap’. From a straightforward registration to instant redemption, the user experience is designed from the ground up to be simple and intuitive. By capitalizing on the smartphone trend, we make it really easy and flexible for consumers to earn and redeem rewards (by just tapping their NFC-enabled phone, an NFC tag attached to the phone or even phone number!). In addition, the platform provides a convenient way to automatically save and manage all electronic receipts for consumers! The platform also offers consumers other fun ways to earn and redeem points, such as mobile quiz, games etc.

Honka! delivers no physical cards, coupons and receipts, thus your wallet will be lighter than ever. Just tap, earn and redeem!

For merchants, it provides a cloud-based DIY platform where you can create and launch fun mobile marketing campaigns that can be highly targeted based on shopper behavior, recent purchases and geographic location.

Merchants can launch a mobile marketing campaign within minutes, with high customizable options such as campaign duration, location, how it will be earned and redeemed etc. Apart from that, our dedicated app allows sharing of targeted mobile ads, coupons, etc. on social media sites (Facebook, Twitter, etc.) for extended reach. The platform also offers merchants a way to gamify their offers and promotions.

With Honka!, merchants can gain valuable insight into shopper behavior with our analytic intelligence tool which profiles customer data into actionable information. Merchants can send the right message, to the right shopper at the right time and location!

Contact Information

Lim Chee How (

Company Name: Tapway

Postal Address : No. 8, Jalan SS 19/5C
State : Subang Jaya
Post Code : 47500
Country : Malaysia
Telephone : 01112126966
Fax :
Mobile: 01112126966

Notify of
Inline Feedbacks
View all comments