Howards Storage World

Howards Storage World

Howards Storage World® offers storage and organisational products for the home and office. The word “Storage” covers a very broad meaning, but when you see our huge range of wire baskets, elfa® Storage System, waste bins, wine racks, TV support brackets and plastic containers of all colours, shapes and sizes, you will be fascinated by our “storage world” speciality retail concept…..
Category: Franchise

Introduction to Howards Storage World® Franchising

With international master franchisees now operating in Singapore, New Zealand, Spain, Dubai, Ireland as well as the Philippines, and over 58 Stores in Australia, the Group is undergoing exciting growth.

The first international franchise outlet was opened in Singapore at Parkway Parade in January 2005 and is enjoying tremendous success. With the wide variety of clever space-saving products and innovative storage items never before seen in Singapore, the experience of visiting Howards Storage World® is all you need to get your home or office organised and clutter-free!

Howards Storage World® has always been proud of its customer service and Store appearance. This has been rewarded with Howards Storage World® Singapore being nominated as a finalist in the “Best New Retail Entrant” category in the Singapore Retailer’s Association Awards 2005.

In June 2008, Howards Storage World® marked its expansion in Singapore with the opening of its second outlet at HarbourFront Centre.

The success of the Howards Storage World® concept can be attributed to the ever-changing needs of the consumer and the desire to “take control of clutter” and live more organised lives.

Business Opportunity

Our Concept

Howards Storage World® offers storage and organisational products for the home and office.

The word “Storage” covers a very broad meaning, but when you see our huge range of wire baskets, elfa® Storage System, waste bins, wine racks, TV support brackets and plastic containers of all colours, shapes and sizes, you will be fascinated by our “storage world” speciality retail concept.

Our shop sizes vary, but ideally are a minimum of 3500 sqft and up to 5000 sqft in shopping centres or well-patronised suburban locations. The larger format stores enable our products to be better presented.

Franchisees come from all walks of life, but ideally enjoy relating with people. After the Howards Storage World® training programme, you are equipped with the knowledge to offer your customers advice on their home storage needs.

There is a core range of storage products sold. Customers are always remarking over the huge variety of interesting merchandise carried and love to browse the Store’s incredible range of over 3,500 items.
Howards Storage World® Products categories include:

Elfa Wire Basket & Ventilated Shelving System
Laundry Storage / Airers
Wardrobe Accessories
Kitchen Storage & Accessories
Bathroom Storage & Accessories
Plastic Containers / Bins & Boxes
Office Storage
Wine Racks
Home Entertainment Storage/Organisational Solutions
Workshop/ Garage
We encourage you to visit our Store to personally experience the Howards Storage World® concept.

Benefits of Franchising

Franchising is a dynamic marketing tool.

Growth to a desired size and strength can only be achieved over a period of limited time by embracing the “culture of franchising”.

There are two main reasons a business is franchised:

Using investor’s capital (the franchisees) to expand the brand name.
Owner operators are committed financially, emotionally & physically to the success of their business and are never too far away for control.
Non-franchised businesses that utilise employees and commission sales people often struggle to maintain control over their staff.

Without you, we won’t achieve our goals; without us, you may not achieve yours.

Our job, as Franchisor, is to show you how to make a good living, a fair return on your investment and to feel personally terrific in being a part of our Howards Storage World® Franchise Family.

We challenge you to ask a lot of “why” questions, and we will, in turn qualify you as best we can, to ensure you understand what it takes to succeed in retailing in today’s marketplace.

Our goal is to have approximately 12 profitable Stores across Singapore, and expand into Malaysia and Brunei. We also strive to be recognised as the ‘knowledge specialists’ about all aspects of home and office storage.

Franchisee Profile

You may be surprised to learn that most people who decide to open up their own business have not done enough homework.

So, we suggest you take time to really get to know what motivates you, what you are passionate about and how you define success in your own life. The following are just some of the highlights that would make you a successful Howards Storage World® Franchisee.

Are they in line with your plans?

You are a self starter
A team player
Enjoy interaction with people
Are realistic when it comes to the work you need to put into growing your repeat customers
Are not frightened by the idea of quoting for home installations
Will listen and take advice
Enjoy getting together to share ideas
Are honest, and can constructively communicate both triumphs and challenges to your staff, your franchisor and your fellow franchisees
Don’t expect to make a million dollars overnight but are hungry for the material benefits a successful business can deliver
Enjoy the idea of your own business but are smart enough to see the advantages of group buying power and joint advertising clout.
Get all the facts, call Tony Chin at 012-320 3683 / +65 62415739

For more information:

www.hsw.com.sg

CAPITAL.MY