|Project Title||Business Plans and projects additional funding requirement from investor to facilitate our growth and business plan on our new outlet|
|Amount Invested||RM 200,000.00|
|Funding Required||RM300,000 or less|
|Description||This paperwork lays out JADORA 2015/2016 Business Plan and projects additional funding requirements form investor to facilitate our growth and business plans our new outlet. Proper budgeting and cost control are projected, and will be monitored closely to ensure efficient operation.
On 30th May 2015, JADORA had a successful grand boutique launching in Bangi Sentral, marking a start of an aggressive marketing campaign to capture the lucrative market share. JADORA sells range of apparels from multiple types of hijabs, blouses, dresses, skirts and pants. This makes us a one-stop modern muslimah store. Where most fashion brands adopt a four-season fashion concept, selling only four collection a year, JADORA adopts the fast fashion concept, introducing one new collection every week.
JADORA Business Formula :
The muslimah apparel industry is large, mature, and highly fragmented.
Customers have diverse backgrounds. Nowadays, consumers are also very value conscious-they want attractive merchandise at the lowest possible price! This trend is evident in the successful growth of off-price retail stores in various industries. Low pricing but nice looking apparels businesses thrives better than branded and expensive clothing stores worldwide. The key is in design of clothes and prices!
This is where JADORA will be heading : To sell cheap mid quality but nice looking apparels, catering to the mass market. The new approach and formula is a tradeoff between low cost clothing and fabric quality/quantity while maintaining the aesthetic aspect of the product.
|Business Opportunity||The Apparel Industry&Market Segmentation:
Fast-fashion muslimah clothing has a huge demand and there is a lack of players in this field. Most of our competitors chose to focus on much easier production and trading of just hijabs that has intense competition due to the low barrier of entry. Others would establish the conventional apparel-trading concept, sourced from third party with limited designs and choices annually.
As Internet is a global, borderless business, JADORA expects to tab the global Muslimah fashion market not only from Malaysia but globally.
JADORA MARKETING CAMPAIGN:
Our marketing strategy is diverse and extensive. We will be focus at getting new customers, retaining the existing customers, getting customers to spend more and come back more often.
Establishing a loyal customer base is of a paramount importance since such customer core will not only generate most of the sales but also will provide favorable referrals.
The major reason for the customers to return to a Fashion Boutique is fair priced products, excellent customer service, fast delivery, amazing designs and high quality products. We strongly believe that selling apparels with a great service in a nice setting will help us build a strong base of loyal clientele.
|Revenue / Business Model||JADORA is a boutique that is 100% based in vendors concept. Vendors concept is defined by the production of Muslimah’s Fashion clothing by various brand and making profit towards the production from the clothes. Our boutique concept is by finding,gathering and combining each vendors based on their experienced in vendors concept, expertise is making genuine and attractive design according to the latest trend for its own brand. These vendors will pay rental fee on railing and racks in out boutique by which precisely saying each vendors will rent a rack or railing. These rental are included with the basement stock area for the vendor to put their stocks. However, different vendors will have different rental prices based on their product category. Thus, we are making the profit based on the vendor’s rental. For the accessories, we will deduct 10% from the sales as their rental price.
EXPANSION THROUGH DEALERSHIP
|Management Team||Owner/Director – Seek and obtain vendors, make the contract with the vendors, finance settlement with the vendors. Also provide solution to the challenges regarding marketing and sales and employment screening.
Coordinator/Manager – Deal with the vendors regarding stocks, sales and promotions. Update the vendors with routine weekly and monthly report of the sales. Monitoring the product that is slow down on sales. Handle most of the office and boutique systems and the payment of the employees.
Graphic designer – Handle social media marketing such as facebook and instagram. Create and design advertisement of the vendors’ products also having an up-to-date promotions of each products for marketing purpose.
Administrative assistant – Perform administrative and office support activities. Duties may include helping the coordinator regarding vendors, word processing, creating spreadshit and presentations, and filing.
Boutique supervisor – Monitor and oversee the condition and the environment of the boutique, take feedback from the customers, taking advice from the coordinator, buying office/boutique supplies. Also maintaining the boutique and make the close cash at the end of the day.
Boutique assistant – serve and assist customers, impress the customers with the products, selling on point of the product that is slow down on sales. Also, maintain the boutique to be clean.
|Company Background||JADORA, one of retail concept store in Malaysia located in the high end fashion district in Bangi Sentral and Sungai petani. JADORA Bangi has open its door locals on 1st May 2015 while JADORA Sungai Petani, has open ties door to locals on 15th December 2015. With a range of more than 60 local online and young designer carrying ready-to-wear collections on mostly modest looks for men and women.
JADORA is Modern Muslimah boutique operated bu JADORA CONCEPT, SSM registered on 17th February 2015. A vertically integrated business. JADORA comes quality apparels, impeccable packaging and unrivalled customer care. Customer would associated JADORA as reasonable priced clothes, wide market, trusted Muslimah Fashion boutique.
JADORA OUTLETS: JADORA Bangi Sentral & JADORA Sungai Petani.
JADORA has opened two outlets in just 6 months which in BANGI SENTRAL and SUNGAI PETANI with a great feedback from locals! With more openings of JADORA outlets, we hope to achieve high sales due to incoming RAYA FESTIVAL. In 2016 and 2017, JADORA intend to open outlets at strategic areas populated with our target market such as Kuala Lumpur, Shah Alam, Kuala Terengganu, Kuantan, Ipoh, Penang, Alor Setar, and Senawang in Negeri Sembilan. This would instills confidence in buyers who doubts the reliability of online shopping while serves clients who still prefers to shop at brick and mortar places. The store is ergonomically designed with state of art electronic system equipped. Traditional Window Display is augmented with 50 inches TV screens. We call them DIGITAL MANNEQUIN. By using this, we will be different. We will be able to display hundreds of our beautiful designs instead of just 4 to 5 designs with traditional mannequin. Videos, Picture, clips and information are dynamic.
|Funding Milestone||Funding required – RM 120,000.00
JADORA OUTLET SET UP COST – RM 116,400.00
Optional Items – RM 34,000.00 (Roller shutter security grill, ADT alarm system, Insurance, Spot light system, Additional display Tv, operational Reserve)
|% Equity Allocation||70% from total one JADORA outlet income which he/she gave investment fund|
|Expected ROI||ROI is about 18 month|
|Risks and Mitigation||Our biggest risk is the vendor’s performances and the outcome of it. Vendor’s performances can be varies but the main risk we tend to focus on is their sales performance. Each vendors has different sales outcome at the end of the month which either they reached the sales target or could even be less than the sales target. For the vendors who has less sales target, their profit of that month might probably enough for the rental payment only. Therefore, the aftermath of the vendors towards JADORA depend on the outcome of their sales performance.
Thus, the main mitigating factor is to keep the sales performance of each vendors by reaching the sales target. This can be done by marketing advertisement of the vendor’s products through the social network such as facebook and instagram as it can gain more interest of the online customers towards the product. Also, by advising the vendors to do sales promotion towards the products and take the feedback from the customers regarding the products. Other than that, JADORA also will make sure that all vendors can achieve their sales target and before mid of each month, vendor least able to pay the rent from their sales. As all of the vendors have reach their sales target, the outcome from the vendors towards JADORA can make them feel satisfied with our services and might not end the contract with JADORA.
The other risk that we might have is when the vendor want to end the contract with JADORA. when the end of contract between JADORA and the vendor and also when there is upcoming of the new vendor taking longer time. Referring to the first causes, when the vendor want to back out from JADORA which might be due to some of the services we served towards them didn’t reach of what they target for. Secondly, when it is the end of contract between JADORA and the vendor. The vendor can either choose to renew or let the contract expired. The continuation of the contract is depends on how the vendor accepts the services we treat them along the period of contract. Third, when the new vendor is taking too much of time to get into the available slots, JADORA has to cover the balance rental using own money.
Therefore, to keep these vendors in JADORA, JADORA needs to improve the services in various area such as marketing, sales and promotion, advertise of their items, have an update report within vendors (weekly and monthly report), taking feedbacks from the customer about the products and also the customer care. Other than that, as for the vendor that wants to back out from JADORA, JADORA needs to make sure the availableness of the other vendors in the waiting list which are interested to be part of the JADORA. The waiting list is formed due to the request of the vendors to be part of JADORA, anyhow the slots int the boutique are full.
|Exit Strategies||The contract with the investor is within 5 years. During the 5 years of contract, the investor will get the profit continuously.
If the investor still interested to invest after 5 years, the investor can only invest to the new JADORA outlet.
|Company Name||JADORA CONCEPT (002410464-U)|
|Business Address||3-33-01, Bangi Sentral, Jalan Medan Pusat Bandar 8A, Seksyen 9, Bandar Baru Bangi, 43650 Bangi, Selangor.|
|Contact Person||Mohd ‘Izzat Firdaus Bin Md Isa|