Jam Active is a state-of-the-art, compact, 24-hours, No-contract, limited service fitness centre. We provide an alternative to “Big-box” fitness centres such as Fitness First, Celebrity fitness or True fitness. By carefully reducing our overheads and other non-essential services, we are able to reduce the monthly membership fee by more than 50% compared to these “Big-box” chain.

Our positioning will attract a bigger market due to our ‘Low-cost’ appeal (think AirAsia). Jam Active will be the only No-contract, 24-hours fitness centre to operate in Malaysia and South east Asia region. Our business model is similar to Snapfitness.com and Anytimefitness.com.

We created Jam Active with the vision to increase participation in the fitness lifestyle and cut commitment hassles(Contract) which we believe is the main reason potential members avoid fitness centres.

Malaysia and has an unemployment rate of only around 4% but fitness centre penetration is still low at 1-2% compared to 8% the world average. There is certainly massive opportunity for growth and expansion.

I’m an internationally certified senior personal trainer and had previous employment at Fitness First, California fitness and Celebrity fitness. Decided to quit after 5 years and become a freelance personal trainer whilst dedicating more time to plan for Jam Active start-up.


The first JAM Active fitness centre plans to debut at Sunway Giza Kota Damansara. We have plan to eventually expand at high-density urban residential areas in Malaysia.

JAM Active will be the first Low-cost, 24 hours, No-Contract fitness centre chain in Malaysia.

Initial start-up capital requirements is RM570,000.

Money will be used for equipments purchases, renovations, rental deposits and first three (3) months operating expenses.

We have a viable business modal and an experienced team in the fitness industry. There are huge potential for growth in the fitness industry especially for niche products. We believe we can increase market penetration with the right product at the right price.

Principle will invest 10 percent of total capital requirement.

Shahnizam Azwar, 28 years old
-American Council on Exercise (A.C.E) certified personal trainer, FISAF (Australia) certified personal trainer
-5 years as Senior personal trainer at Fitnessfirst, California fitness and Celebrity fitness
-Currently enrolled at Universiti Malaya Entrepreneurship and Business management Professional Diploma (Saturday class)

Zulkifli Mohd Razali, Advisor

Independent Non-Executive Director of CNI Holdings Bhd since May 3, 2005. He graduated with a Bachelor of Arts in Accountancy Studies from University of Huddersfield, United Kingdom, in 1983. He obtained his postgraduate diploma in Management Studies from Warwick University and Master of Science in International Economics and Banking from University of Wales, both in the United Kingdom, in 1985 and 1988 respectively. He has worked with Commerce International Merchant Bankers and Marzin Sdn Bhd.


-A two year (2) cash-flow and profit loss projection is provided in attachment above.
-Assumptions are based on realistic memberships sale at provided sales target.
-Plans to grow outlets by franchise locally and overseas ( South east Asia region).


-It will take 7 years to repay lender as provided by financial projection attachment above.
-IPO or buy out by industry leader.