Project Cost: AU$5,000,000.00+

Amount Invested : AU$500,000.00

Amount Required : AU$5,000,000.00

Knowledge / Experience Required:
general management
sale & marketing
other (Quantum Mechanics)

Proposed Investor’s Role: as consultant

consumer goods
industry products

Project Stage: early expansion


Company History:

Research Scientist, Research and Development, Quantum Mechanics. Product Development, International Marketing, PR.

Product / Service Description:

Revolutionary new horse/pony shoes suited to the Equestrian, Dressage, Polo, Pony Clubs and Thoroughbred racing.

Business Opportunity:

Problem is, impact shock, the biggest cause of injury in working horses. Including long bone fractures and chronic traumatic problems such as degenerative joint disease. Injuries caused by skidding and excessive jarring on hard surfaces. Equine fatigue. Sole bruising. Cuts and abrasions to limbs. Premature lameness.
Solution, a unique polyurethane blended polymer can be customised to suite individual requirements. Incorporate state of the art technology, reduces injury to legs by way of induced concussion minimising associated problems like bone stress fractures. Significantly reduces impact shock, because of the impact dissipation disabilities. Improves grip in the wet and difficult conditions. Farrier friendly design. Makes the horses more comfortable and confident by improving cushioning and creating a thermal barrier by keeping out the cold. This unique design is the answer to an enormous amount of problems relate to impact shock and hoof, joint tendon and ligament injuries. Number of Recreation horses and ponies in the US alone is approx 9.2 million. Requiring shoeing every 6 weeks. Our assumptions are based on acquiring 10% of that market. This does not include the international market.

Revenue Model:

Sales of shoes and racing plates throughout the US initially. Then we will market the shoes via expansion into Europe, Asia and the the Middle East.

Management Team:

Product design and manufacturing consultant -A Nichols ( Inventor)
Product marketing and Promotions manager – K Nicholls (Extensive knowledge and experience marketing and into the equestrian arena).
Marketing Team yet to be appointed
Board of Directors/CEO to be appointed
Engineering Team yet to be appointed.
Sales Team yet to be appointed.
Accounts Department yet to be appointed.
Company Law Firm yet to be appointed.
International Liaison Officer yet to be appointed.

Current Status:

We have designed, manufactured, tested by General Motors Australia, Australias top jockeys and trainers, Melbourne mounted police (approx Aus$2Million).We now have a product which we know to be the best available in the world. Rudy Kerchardt from Holland (Kerchardt Shoes) has seen the shoes/racing plates and wanted to have them manufactured by his company (We declined this offer as he wanted total control of our product). We have had a lot of people in the industry take a vested interest in our shoes but we were against signing all rights away for something that we developed over the last 10 years. We have also invested in a very detailed business plan which encompasses all the studies we have conducted plus the ware testing and impact trials.

Funding Milestone:

A drawdown facility. Initial funding of $2,000,000.00 required for : factory and office set up, dies and moulds, staff, materials, packaging, initial marketing. A further $3,000,000.00 in trenches of $1,000,000.00 for market expansion, marketing sales ect.
KPI’s will be initial launch then sales hitting set target perimeters by distribution networks.

Business Valuation:

40% negotiable calculated from projected substantial ROI, based on obtaining 5% -10% market share of a $1.6 Billion U.S industry.

Expected Return On Investment: 300% – 800%

Investment Risk and Mitigation:

Risk minimal due to size and diversity of industry.
Mitigation; alleviate loss of income due to injury by preventative measures. The emotional attachment to the wellbeing of a privately owned horse (pony)

Exit Strategies: IPO


A&K (
Company Name: Nichols
Postal Address : Melbourne
State : Victoria
Post Code : 3000
Country : Australia
Telephone : 61399738010
Mobile: 0417129333

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