Let Me Out: A Chrono Mission Game

Let Me Out: A Chrono Mission Game

Project Cost: RM 800k to 1 Million

Amount Invested : RM 2000

Amount Required : do not foresee add. needs

Knowledge / Experience Required: general management

Proposed Investor’s Role: as mentor

Industry: tourism / hospitality

Project Stage: concept, seed


Company History:

The 3 of us are cousins and are experience in the lines of finance, accounts and human resource management with a combined experience of over 10 years working for large MNC/GLCs. We have been planning this idea for about 6 months now and we have now run into an issue of securing capital funding

Product / Service Description:

Real-live Escape Games originated from Japan and is a unique and interactive live puzzle event where teams of individuals solve mysteries and clues within a time limit. This game requires the players to escape from a place filled with puzzles. The objective of the game is to find and solve the mystery in order to escape within the time allotted. Players are encouraged to work in teams to crack the puzzles more efficiently and the Game Master directs gameplay to add a touch of drama into the story.
The uniqueness of the game is that the players are actually physically inside the story. When someone read books, one can only imagine. When someone plays online, the player can be drawn in, but is not physically involved in the story. Through this medium, players can enjoy it both physically and realistically and enjoyed the intrigue and drama of a race against time.

Business Opportunity:

Currently there are only 2 competitors in the Malaysian market a) Mission-Q (located in SS15, Subang) and B) Escape Room located at the e-Curve, Mutiara damansara. As the craze/fad is booming in this country, we have analyze the business and can summ up the issue that these 2 companies are facing in several phrases:

1) Too Academic
– Over reliance on puzzles to entertain the players

2) Unimaginative/Poor Story telling
– story line is weak meaning every situation is identical

3) Inflexible
– Current business set-up is unable to change with the demographic needs

4) Limited Demographic
– Again by over relying on the above points the target market is limited to those ages 16-40 with an understanding of logical puzzle games

1) introduce a common Antagonist to intimidate players
2) Rooms are design to connect/interlinked allowing for adaptation
3) puzzles to be more physical than mentally challenging allowing for younger players to enjoy
4) lots more strategy… just not enough space to write

Revenue Model:

The project/idea is currently a craze in Asia and the USA and has just stated to boom in Malaysia in the past 6 months. We intend to capitalize on this fad and run the business from a combination of 2 different business models
1) Theme Park
– In which customers are removed from the current reality and placed into a created reality
2) Movie Cinema
– In which we would intend to maximize number of customers in the shortest amount of time and then to constantly change up the set-up of the rooms to encourage return customers

Management Team:

Currently there are three of us in this

1)Julian Cheong Vee Hoo (29 yrs)
– ACCA student
– over 3 years working as accounts executive for companies like Sime Darby, Genting Bhd, See Hoy Chan Bhd
– Will oversee overall operations

2) Jason Tan Hon Yuan (27yrs)
-CPA Grad. Bac. of Banking and Finance, Monash University
– Over 4 years working as a Senior Finance Executive for IOI Plantations
– Will Oversee the finance and Accounts

3) Samantha Tan Wan Ting (25 yrs)
– Bac. of business and commerce (management), Monash University
– over 3 yrs experience in HR hiring and admin. with JObStreet and Monash University, Malaysia
-will oversee HR and Gen. Admin

We are still looking for a possible fourth person particularly some with experience in graphic design/IT background

Current Status:

We have full plans for the 20 different rooms/situation and have identified the possible location of the project. we have invested time and effort in searching puzzles and storylines that resonates with the general public. we require the capital to be able to start the project.

Funding Milestone:

We require the RM 800k to 1 Million almost immediately as the break down for the funds are as such:

Location has to be a shopping mall (Mid valley or Sunway Pyramid) approx. min. 6000 sf

Rental (3 months) = RM 300k
Renovation = RM 300k
General Assets = RM 100k
Room Props = RM 100k
Total = RM 800k

the extra RM 200k is for security just in case of poor immediate cash flow

Business Valuation:

We have decided that we are willing to go as much allowing approx. 40% of the business to the investor. we have no fixed amount, is just that we see this as a major opportunity to be taken advantage of and we are trying our best to bring this project to live.

Expected Return On Investment:

Our expected ROI for an Investment of RM 1 Million is approx. 1 year. Further breakdown on calculations can be obtained from us

Investment Risk and Mitigation:

There is a limited time frame to get this project off the ground. but as our analysis of the current response to competing companies are to reflect current market trends, Risks will be low as long as we are able to bring fresh new ideas to the Project

Exit Strategies:

As we have a high startup capital but relative short projected ROI, The investor is free to pull out as soon as the Investment is fully repaid OR is free to remain a Partner in our venture as we try to expand the idea to oversea markets such as Singapore, Thailand, Indonesia, etc.


Julian Cheong Vee Hoo ( julian_cheong@hotmail.com)
Company Name: n/a
Postal Address : 102, Jalan Sungai Chua 3, Taman Sungai Chua, Kajang
State : Selangor
Post Code : 43000
Country : Malaysia
Telephone : 010-2258763
Website : n/a
Mobile: 010-2258763