CAPITAL.MY

1 Xanplus Mangosteen JuiceConc
2 Xanplus Mangosteen RTD Juice
3 Xanplus Mangosteen Juice Syrup
4 Xanplus Cookies
5 Xanplus Biscuit
6 Xan-soap

Below items have been formulated but not in the market yet
7 Laundry Soap
8 Liquid Soap
9 Hair Shampoo
10 Car Shampoo
11 Floor Shampoo
12 Dish washing Detergent
13 Laundry Detergent
14 Deodorant
We are dealing with consumer products, meaning our products are needed every day. Our product have good profit margin. For example, our concentrated mangosteen juice is selling for RM 70 per bottle to end user and RM 35 to agents whereas our cost is RM 6.
We are dealing with Healthy food and drinks, a sunrise business. Our drinks are xanthonised meaning they have high anti-oxidant level.
Unlike other normal drinks that give a sticky sensation on the throat after drinking Xanplus drinks leave the throat dry and comfortable.

Should the buyer want us to take over the operation for the start we would appoint distributors and agents and set our own outlets in busy shopping malls.
Within 3 years we should be able to export our product overseas and we aim to go public in 5 years. That is the potential of this business.
With our sunrise products and right management team I foresee that the company can progress very fast and very far.

Proposer’s Bio-data
Name: Richard Kee Hong Chai
Age : 68
Sex : Male

Academic qualification: BSc (Chemistry) University of Canterbury, NZ
PhD (Chemistry) University of Southampton
Professional membership:
Member of Malaysian Institute of Chemistry
Associate Environmental Auditor (EARA)
Member of Environmental Professionals Register of Malaysia
Registered Environmental Impact Assessment Consultant (DOE)

Experiences
1978 – Set up Envilab Sdn Bhd single-handedly to carryout water
and wastewater testing commercially.
1980 – Extended testing to include oil testing and air monitoring
1981 – Extended lab to include :-
Designing and constructing of wastewater treatment plants
Designing and constructing of sewage treatment plants
Formulating and compounding of water treatment chemicals
1994 – Extended services to include Environmental Impact Assessment
study.
1996 – Extended services to include Environmental Audit.
1996 – Get the laboratory accredited under ISO scheme (within 6 months).

In 2000 at the age of 52 I resigned as director of 3 companies and went over to Australia in seek for a cure for my decade old chronic ailments. And I found the solution in xanthones which can be extracted from mangosteen.

Later we found that SLS in detergent could be causing unexplained cancers. So we went into finding ways to incorporate xanthones into liquid soap to form detergent. After years of experiment and verification we finally compounded a detergent that is non SLS based.

The first few years we just gave away samples in exchange for testimonials.
Then we sell products to friends and relatives.
We set up stalls in hypermarkets to promote our products. And last year we set up a counter beside a Hotel to display our products. Due to financial constraint we are not able to progress further. We exhausted our fund in R&D. I thought we might as well sell off the business if we cannot find any financial supporter, and partly I need a rest.
After all it is not difficult for someone to take over the production once the formula is there.

At later stage we can consider setting up more manufacturing plants in other countries. The company here will only supply the intermediate products, hence keeping the formulation in safe hands.

Right now we are using our counter in a shopping complex to promote our products. As there are too many products with only 3 staff to handle sales and production we can only concentrate making the popular and important items. We are also doing OEM for a company. We actually started as a R&D company with a selfish aim of finding a cure for my decade multi-ailments which neither Western medicine nor Traditional Chinese Medicine could cure.

Our detergent is SLS free and that is a strong selling point.

Our production processes leave no pollution.

We are working towards a clean and green environment. We produce healthy food and drinks and non toxic toiletries.

Unless we have a poor management team there is no reason not to be successful, even if the economy is bad.