Deco RED is a start-up retail store offering home decorator fabrics and complementary home accessories and resources. This destination store offers the advantages of providing fabrics specifically designed for home decorator use in fabric widths of 54 inches and greater. The customers purchase fabrics with the concept of custom “cut” orders. Customers see, touch, feel, and take the fabric to their home as they work through with their purchasing decision.
Deco RED offers quality products for home decorating featuring first quality decorator fabrics, related drapery hardware and pillow forms, as well as home accessories and select antiques to complement the home’s interior. The store is also a resource for the “do-it-yourself” concept through hosting associated classes that focus on the use of fabric such as color matching classes and sewing classes for the purpose to educate the customers to understand more on our products. And for the “make-it-yourself” customer who is able to take advantage of the craftspeople that will use their fabrication and upholstery services based on the fabric purchase of the customer. The intent of the store is to be considered the premier choice for these products and services within our market and beyond.
Deco RED is planning to locate in Tesco Hypermarket area of Penang, Malaysia catering low to middle class consumers who look beyond for the quality home decorator fabrics and Fabric Chain Store for those expressions of individual personality and style. In additional to the offering of unparallel services, quality, value will complement to the customer experience. In Year Two, Deco RED will develop its online presence at www.decoredstore.com. In Year Three, Deco RED will move to e-commerce, shipping directly to its web customers. The Web will be an extension of the store concept.
Growth plans for Deco RED include an expectation of quite comfortable total revenue Year One.
Year Two will develop services and marketing plans, in addition to the web presence, so that a 30% growth rate is realized. Year Three expectations of further growth with development of e-commerce and continued awareness by the consumers are set at approximately 20%. It is feeling that these expectations are realistic and attainable.
Elwin Cheah and Kenny Oon , bring a combined 15 years of experience to this venture with expertise that crosses marketing, purchasing, forecasting, operations and direct import sourcing. Elwin have a 85% share of the business while Kenny owning a 15% share of the business. Funding is needed for asset purchased and start-up costs to make Deco RED a reality.
Privately owned and operated by Elwin Cheah and Kenny Oon. Deco RED is a newly established retail store offering quality products for home decorating featuring first quality decorator fabrics, related drapery hardware and pillow forms to consumers wanting to create a personalized home environment.
Located in Tesco Hypermarket area of Penang, Malaysia. Deco RED will cater to lower- and middle- class consumers who look beyond the fabric retail stores for quality decorator fabrics and home accessories.
After having established a successful and growth-oriented business, we look to expand our business to e-commerce during third year of operation. This additional business channel will allow us to reach a broader customer base as well as expand the level of customer service and personalized services we are able to offer the consumer.