Pink Taxi – Cab For and By Women

Pink Taxi – Cab For and By Women

An Business Opportunity for “Pink taxi” is not exactly a taxi but a hybrid between public transport and private car ownership. It is a members-only “private hire” driven by women for women only. Also seniors and handicap passengers. “Pink Taxi” existed in both western places like UK, Russia, Japan, also more conservative places like Iran, Dubai and Turkey. So the need for women to travel safely is universal

Business Opportunity”Pink tax” is not exactly a taxi but a hybrid between public transport and private car ownership. It is a members-only “private hire” driven by women for women only. Also seniors and handicap passengers. This idea is not brand new and various forms of “Pink Taxi” existed in both western places like UK, Russia, Japan, also more conservative places like Iran, Dubai and Turkey. So the need for women to travel safely is universal.

Meanwhile, in the Malaysian contex, there are a few real issues:
1. poor public transport network
2. relatively expensive to own a car with many hidden costs;
3. crime happening to women, whether taking public transport or driving own car (eg. being attacked in car parks)
4. growing congestion, loss of productive hours all add to stress of women’s lives

Benefits of “Pink Taxi”:
1. Enable women to 1. travel safely, 2. conveniently and 3. comfortably.
2. create much needed work opportunities for women;
3. Reduce congestion in city/ greener to environment;
4. Reduce opportunities for crimes against women;
5. Increase the quality of life and productivity of women;

“Taxi” may be a politically sensitive industry, so “Pink” is working around the system. However, I will also be meeting some relevant authorities to seek their blessings.

Why is transport industry a good business despite the general gloom and doom scenario?
Poor management and execution are the main reasons. Otherwise, transport companies can be profitable as the need remains constant – unlike technology which can be made redundant overnight.
Meanwhile, efficiently run companies, from airlines to ships to taxi, can make good profits. A shining example is the Comfort Delgro group in Singapore which manages more than 1,000 taxis in Singapore alone. They are so successful that they had bought taxi companies in UK (listed on stock exchange) and now begins to buy up taxi companies across Chinese cities.

While that is how high a successful taxi company can get, Pink taxi is motivated more by social ROI (safety of women) and seek to be profitable and sustainable, not just “break-even”. The success of “Pink” will depend very much on management and gaining the rapport and support of female population in Klang Valley. Of 8mil residents in Klang Valley, half of them being female and we are only targeting 1% of the females, i.e. 40,000 potential members.

CAPITAL.MY