Current StatusBreak-Even, Profitable
Amount InvestedRM500,000
Funding RequiredRM300,000 or less
DescriptionOur main brand that we import & distribute has been in Malaysia market for about 5 years now, it is the only brand that provides baby gears which are colourful (stimulates babies senses), different from the rest of the monotonous brands in the market & also functional which helps make parenting easier along the way. Among the skus that we have, our baby/child safety seat has always been a bestseller followed by the stroller and furniture. At this moment we are only carrying selected car seats from the brand.
Business OpportunityWith the implementation of the compulsory use of baby/child seat in 2020, we plan to increase the awareness on the importanceof the car seat usage & also ultimately increase the models of car seat to be brought in the market and also increase the volume of car seat to be stocked in. Statistic shows that the annual birth rate in Malaysia per year is about 500,000.
Revenue / Business ModelAt this current moment we have 30 active retailers with the biggest account consist of chain premium baby stores Mothercare, Happi Kiddo, Robinsons Malaysia and also Lazada. We make an average of 35% from the wholesale price given to the retailers and about 60% for end users that purchase directly from us.
Management TeamWe currently consist of 2 sales & marketing team, accountant, 2 warehousing & delivery team.
Company BackgroundWe incorporated this company in 2016, but previously imported our main brand with another sole prop(which was owned by Nurture Distribution(M) Sdn Bhd’s Director) and have estimated invested in about RM500k. 2017 was a slow year for us due to heavy competition of new products but in 2018 our principal decided to jump into the bandwagon of compact strollers & convertible car seats and thus has had a steady increase of sale. Q2 & Q3 has seen a sell out for every container that came into stock.
Funding MilestoneWe are looking at acquiring funds of RM200k to settled current credit term provided by brand principal(RM80k) and the balance to bring in new 300 pcs of car seats of the current brand (which will sell out within the month itself), which will fuel for more cash to increase order on the next month and also acquire new child safety seat brand that promotes extended rear facing installation-the safest way to transport babies & children.
Company Namexxxx (M) Sdn Bhd
Business Addressxxxx Shah Alam, Selangor.
Contact PersonAmelina Izreen