Current Status Concept / Business Plan
Amount Invested RM0
Funding Required RM300,000 or less
Description Chomp Chomp is the first to start the concept of Italian Street Food in Johor Bahru, starting from bazaar in 2015. Currently we are now operating on a food truck since 2016 and we are the first to present the Italian food using the food truck in Johor Bahru.

Chomp Chomp serve authentic Italian cuisine from appetisers, pastas, main course and desserts with affordable pricing (RM5. 50-RM30) . We are now looking to expand the concept in a restaurant and will include Modern European cuisine as well.

Business Opportunity Based on our research, not many Italian restaurants in Johor Bahru are Halal certified. We are focused on having a Halal restaurant that serves Italian food to cater with the masses. We offer range of Italian food that are reasonably priced with high quality and rightly portioned.

We have found a suitable location (Bandar Seri Alam) that cover residential, offices and universities especially working professionals from nearby private hospital from short working distance. Currently there are no Italian restaurants around the vicinity of the proposed location.

The Executive Chef has twelve years of experience working in fine dining restaurants in Singapore, with his expertise and innovative culinary skills a plus for Chomp Chomp.

Chomp Chomp has already has its own base of customers in Johor Bahru area since we are operating on a food truck.

Revenue / Business Model Chomp Chomp will sell pastas, main courses, snacks, sandwiches, burgers, desserts and beverages. We will also include modern European cuisine to compliment with Italian dishes.

We will focus on having a minimum of 45 covers for lunch, average of RM15 per plate and 65 covers for dinner, average RM35 per plate.

We will serve set lunches and dinners besides ala carte, and we will include snacks that are profitable such as Churros and Mozzarella fries which are popular when we sell those items on our food truck.

We will sell our own brand of bottled tomato sauce for pasta and also our signature housemade beef meatballs frozen and packed.

We will liaise with companies and schools to conduct a cooking masterclass and team building session in the restaurant to add up our source of income.

Management Team Siti Hajar, Marketing/Owner
Responsible for administrative and marketing for the branding, as well as purchasing, costing and liaising with suppliers.

Muhamad Fadzli, Executive Chef
Responsible for the food and set up of the current food truck. Has twelve years in the culinary scene working in Singapore. In charge of menu planning, food cost and control.

The other planned management team are –
Sous Chef
Pastry Chef
Manager
Supervisor
Commis Cook
Wait Staffs

Company Background Chomp Chomp is an idea of Siti Hajar amd Muhamad Fadzli. Launched at a bazaar in 2015, later on operating on a food truck since 2016, and now visioning to expand its business in a restaurant. We have invested RM125,000 in purchasing and fabrication on the food truck.
Funding Milestone The investment of RM 300,000 will cover startup costs for renting of the shop lot, restaurant set up and kitchen equipment, spread out for interior renovation, installation, dining tables and chairs, flooring, signage amd required licenses.

The required amount will also be for modeling and fabrication of kitchen area plus equipment for cooking and ventilation installation.

Our strategy and implementation for the first year – secure funding, acquire restaurant, begin branding and promotion campaign with targeted average monthly sale of RM126,000 per month

Year two – expected return of ROI with exit strategies

% Equity Allocation 30%-40%
Risks and Mitigation -Food health and safety
-training of staffs
-no alcoholic beverages
-slow operating hours during 3pm-5pm
Exit Strategies 2nd outlet – expand the brand and allocate another outlet in Kuala Lumpur

Franchise our brand

We believe our brand will be strong in the industry and Italian /Modern cuisine is an upcoming cuisine that are starting to attract diners and food adventurers.

In any event should this business is not according to detailed plan during the tenure of two years, we shall proceed with company valuation and exit

Company Name Setia Hati Enterprise
Website/Facebook https://www.facebook.com/chompchomppasta
Business Address No 1, Jalan Jelatang 30, Taman Megah Ria, 81750, Masai, Johor
Contact Person Muhamad Fadzli