Project Cost: RM1mil

Amount Invested : RM50K

Amount Required : RM950K

Knowledge / Experience Required: finance

Proposed Investor’s Role: as consultant

Industry:
trade
consumer goods
biotechnology / healthcare

Project Stage: start-up

EXECUTIVE SUMMARY:

Company History:

We’re a group of people who had been doing marketing and trading. We had been doing this product with our research team to meet up the market needs.

Product / Service Description:

“Smart Deodorant Wipe” is a combination of wet tissue/baby wipe, deodorant and sanitizer. The whole idea for making this product is to replace wet tissue/baby wipe, deodorant and sanitizer. Instead of using 2-3 of those items, “Smart Deodorant Wipe” will fulfill all your need 3 in 1. So far in Asia there’s only a few country having deodorant wipe but its only for armpit use and there’s no full body like ours.

What makes our product unique ?
– Its for full body wipe.
– It can protect your body odor up to 28 hours.
– 100% free alcohol, aluminum, paraben.
– It can remove dead skin.
– It can remove skin discoloration.
– Its suitable for all type of skin (even a 3 years kid).

Business Opportunity:

We did a pre-launch last year August 2014 in Malaysia by giving away free sample because we wanted to see how the market response to our new product. The response was very positive and our selling price its affordable by a survey from taxi drivers, lorry drivers, foreign workers. We did give some sample to Kelantan when they’re suffering flood, they don’t have “clean” water for shower and those bacteria it’s harmful to health. So our product does help them to clean up without shower. Even a stroke patient they couldn’t get to bath, this product will help them to clean up their body easily and remove bacteria and odor. We’re the only one who own this unique product now and we’re aiming it to go international, corporate, government department (military, fire fighter, police, etc), hotels, airports, airlines, etc.

Revenue Model: We need a total of RM950K

Breakdown:
– RM200K for cost of operation, marketing expenses, managerial, office used. *optional
– RM300K for “Smart Deodorant Wipe” product.
– RM250K for advertisement in Electronic, Social Media and Promotions.
– RM200K for our 3 months campaign prizes.

First month:
1. First Month (without product):
– Product wellness, branding, awareness to publicize by the Dr Mohamad Ariff in newspaper (i.e. KOSMO newspaper – Malay Edition)
– Negotiation with corporate and retailers
– Negotiation with Universities, Colleges, Co-operations, NGO`s
– Distribution of Flyer, Bunting, Online and Offline

2. Second Month (with product):
– Support Charity Event (Marathon, Cycling, NGOs activities etc)
– Negotiation with Golden Screen Cinema Group (GSC) – advertisement
– Negotiation with corporate (Petronas, Shell & Petron)
– Negotiation with corporate and retailers
– Start deliver product to customer
– Distribution of Flyer, Bunting, Online and Offline

3. Third Month:
– Contest in KOSMO newspaper
– Fully supply to retailers chain nationwide
– Target marketing and sale:
– 28million of population x 0.25% = 70,000 people x RM7.10
= RM497,000.00
(estimation of success at 50% = RM248,500.00

4. Fourth Month:
– Target marketing and sale :
– 28million of population x 0.3% = 84,000 people x RM7.10
= RM596,400.00 (estimation of success at 70% = RM417,480.00)

5. Fifth Month:
– Target marketing and sale :
– 28million of population x 0.4% = 112,000 people x RM7.10
= RM795,200.00 (estimation of success at 85% = RM675,920.00)

6. Six Months:
– Target marketing and sale :
– 28million of population x 0.5% = 140,000 people x RM7.10
= RM994,000.00 (estimation of success at 95% = RM944,300.00)

Management Team:

We have a product development manager who will handle all the advertising, marketing, corporate, and operation. We have a special project manager who will handle all the logistic, special project (medium-small retails, corporate), management. We have a General Manager who will handle all the finance, planning, target, production. We have a Research Team who will handle the upcoming products (there’s 3 more new product). We have a clerk who prepare all the paperwork. We will look for few more district officer to handle our retails account.

Current Status:

Start up. We’re looking for investment to be made by mid of July 2015 because Hari Raya coming soon and we wanted to let more people know about our product from advertisement in tv broadcast about wellness. Hari Raya everyone going back hometown and it’s holiday and people will talk and share about what they saw in the advertisement.

Funding Milestone:

First month:
RM 45K renovation & equipment. *optional
RM 12K rental & utilities. *optional
RM 50K for wellness advertisement in KOSMO.
RM 15K for labour cost, compliment, marketing (on & off line)

Second month:
RM 4K rental & utilities.
RM 15K for labour cost, compliment, marketing (on & off line)

Third month:
RM 4K rental & utilities.
RM 15K for labour cost, compliment, marketing (on & off line)
RM 200K for promotion & advertisement.
RM 50K 1 unit Van/lorry. *optional

Fourth month:
RM 4K rental & utilities.
RM 20K for labour cost, compliment, marketing (on & off line)
RM 150K for Contest Prize 3 months campaign.

Fifth month:
RM 4K rental & utilities.
RM 20K for labour cost, compliment, marketing (on & off line)

*Note : the production cost is not included.

Business Valuation:

We would like to propose for this fund RM 1million into the company and we will give 40% of the company equity. Why RM 1million ? It’s better to propose more than less but if it turn out to be lesser so that’s gonna benefit the investor. We just wanted to make it happen for this project.

Expected Return On Investment:

With our lowest percentage calculation of RM 1million funding, expected rate of ROI will be 9-12 months.

Investment Risk and Mitigation:

Once the money pump in, we will patent register this product belong to us and if we couldn’t sell or fail with our marketing. We will sell the whole trademark to another owner.

Exit Strategies:

If the investor wanted to leave us, we will buy over the equity with the present valuation.

CONTACT PERSON

Gary Lim
Pulau Pinang
Malaysia