Current StatusConcept / Business Plan
Amount Investedwe are still in concept and business plan
Funding RequiredRM300,000 or less
DescriptionIn this modern era, women have so much of insecurities in themselves such as low self confident and physical appearance. All these insecurities can lead to a serious depression. Through statistics made by The Triple Bind, Steven Hinshaw, 1 in 4 girls today fall into a clinical diagnosis – depression, eating disorders, cutting, and other mental/emotional disorders.  

Due to of the above issues, we come out an idea to create an apps called Contour Malaysia to help women in this coutnry to feel more confident abput being themselves.

What is Contour ?

Contour is an application where every women in Malaysia can book any professional make up artist that are available in their place on the go for their special event. 
Through Contour, women can have varieties of choice which make up artist that they want and suitable with their taste and budget. 
We want every women all over Malaysia to be presentable and be confident in front of people all the time in every event that they attend and to be the most beautiful bride in their special day.
Business OpportunityThrough contour, we will be helping women by increasing directly their confidence, their appearance and most importantly they will be more presentable in front of the public especially in the special occasion that they attend.

Our market is very big and specialize to every women in all over Malaysia. women will spend their money just for a beauty. Hence, contour is the best platform for them to spend their money.
Revenue / Business ModelEvery successful booking of make up made by user, 10% charges will be taken from total amounts of make up services from make up artist.

For example, the total amounts of make up service is RM 250.00 , it means our side will take RM RM 25.00 from the deposit payment that had been maid by the user.
Management Team1. NAME : NOOR AZIZAH YUSOF
DESIGNATION : FOUNDER 
BACKGROUND  STUDIES : PHARMACY
SPECIALITIES : Focusing with website developer team and marketing site. 

2. NAME : NUR AZMEERA ZULKARNAIN 
DESIGNATION : CO – FOUNDER 
BACKGROUND  STUDIES : MASS COMMUNICATION
SPECIALITIES : Engage with a professional make up artist all over Malaysia and a make up product founder to sign up with Contour. 

3. NAME : MOHD NIZAMUDDIN NU’AIM
DESIGNATION : PHOTOGRAPHER/VIDEOGRAPHER
BACKGROUND  STUDIES : BIOTECHNOLOGY
SPECIALITIES: Focusing on the editing photos of previous make up sample by make up artist and to do photoshoot of every make up products and editing before upload to the website.

4. Name : FARIQ AZIZ
DESIGNATION : Third party team as motion designer. 
BACKGROUND STUDIES : Motion Graphic & Illustration 
SPECIALITIES : Doing a motion graphic story about contour to upload in social networking. 

5, Name : JEROME LIM 
DESIGNATION : THIRD PARTY TEAM AS THE WEBSITE AND MOBILE DEVELOPER. 
COMPANY : Bike Bear Sdn Bhd 
Company BackgroundFor Contour Malaysia, it is 100% under concept / business plan stage.
Funding MilestoneRM 100,00.00 

Mobile developer : RM 50,000.00
Marketing : RM 20,000.00
Administrative cost : RM 30,000.00

MONTH 1-3 : To finish and finalize the look of contour apps while looking for 150 make up artist to sign up with us.
MONTH 4 : Apps will be launch . Our target is 300 bookings in the first month.
For example, the successful booking is 300 . hence the 10% charge for each booking.

RM 25.00 ( per booking )
RM 25.00 X 300 bookings : RM 7,500.00

MONTH 5 – MONTH 7 : Apps will be launch . Our target is 600 – 1200 bookings.
For example, the successful booking is 300 . hence the 10% charge for each booking.

RM 25.00 X 600 bookings : RM 15,000.00
RM 25.00 X 1200 bookings : RM 30,000.00

And we will do marketing month by month , to increase daily bookings.
% Equity Allocation40
Expected ROI247
Risks and MitigationThe new apps launch will be taken time if there is less preparation and less adequate information from the very beginning to the selection of make up artist to the deposit payment. In contour, our team have fully prepare and we have full information how the apps will be running. Hence, we are not going to take more time and the apps can be done before the dateline as we schedule. 

Initial costs will be planned accordingly and kept to a minimum. The company recognizes the importance of its image, first-time impressions of the apps which is friendly user and customer service. It will not sacrifice this in order to satisfy the bottom line.

Since Contour are unknown to the general target market yet, marketing activities at the first to 4 months are vitally important. We plan on implementing several marketing strategies as outlines in the marketing section of this business plan. To establish make up services and brand awareness, we will go to every state in Malaysia every weekend to open a booth and play some fun games with them, and indirectly to introduce them about contour and also to find a make up artist to sing up with contour. We will bring a few of popular make up artist during the event. 

We want a continuous Interaction with our customer through Instagram , Facebook ,You tube and Twitter Platform. 
Make the post more interesting using GIF design, illustrator, beautiful photo shoot to make people interesting with Contour. To do make up tips that will be conduct by make up artist who join contour and make up tutorial with different looks and technique. 
Will be interact with Malaysia celebrities or social networking influencer to promote Contour.
Exit StrategiesThe Exit opportunity for investor is after 12-18 months when contour successfully make the brand awareness in all over Malaysia especially to the target customer as the lowest bookings every day is 40 bookings per day.
Company NameCONTOUR MALAYSIA
Business AddressTAMAN KINRARA SEKSYEN 2, PUCHONG
Contact PersonNOOR AZIZAH BINTI MUHAMMED YUSOF