Current StatusPre-Revenue
Amount Investedover RM 900,000.00
Funding RequiredRM 800,000.00 – RM 1,200,000.00
DescriptionWe are the new startups retail stores at Bintulu, Sarawak. To define ourselves in this competitive market, we are bring In the “Zakka” concept in which link with Clothes, Food, Home and Travel (outdoor) to create unique experience for consumers. This concept in term refers to everything and anything that improve your home life and appearance. We also adopt the “Buyers Collection Shop” concept in merchandising to highlight the exclusive product selected for our consumers. 

In order to integrate and fit in market trend, we are adopt the O+O (offline + online) platform in further business development.
Business OpportunityOpportunity
o Rapidly of property development in recent years especially the retail units and shopping mall have improve shopping environment and located at strategic location. There was 9 shopping Mall in progress to launch and complete on 2021 in Bintulu. 
o Similarity of business strategic in between retailers causing limited types of product offer to consumer. 
o Delay in big player enters the market cause by high cost in business expansion and population density from West Malaysia to East Malaysia.
o Surplus of commercial property offer lower negotiated price for physical store operating.
o The basic salary scheme formulate by government has stimulate the consumption of consumer especially for fresh candidates.
o The SETP (Sarawak Socio-Economic Transformation Plan) implemented by state government to increase personal GDP and income gap that involves a grant of RM180billion from 2016-2030.
o 60% of age group below 50 years old provides great buying power.(Refer attachment below)
o Pan Borneo highway project improving the connection between city and rural area to access more potential consumer group and shorten the travel trip time. The districts near to Bintulu provide over 1 million populations potential consumers travel within 3 hour to enjoy vacations or short holiday during weekend after completed the highway on 2020. (**Please refer to the attachment at below.)
o The Sarawak Corridor of Renewable Energy (SCORE), is one of the five regional development corridors being developed throughout the country. SCORE is a major initiative undertaken to develop the Central Region and transform Sarawak into a developed State by the year 2020 and beyond. It aims to achieve the goals of accelerating the State’s economic growth and development, as well as improving the quality of life for the people of Sarawak. The Corridor is located within the Central Region of Sarawak, stretching for 320 km along the coast from Tanjung Manis to Samalaju and extending into the surrounding areas and the hinterland. SCORE covers an area of approximately 70,000 sq km, with a population of 607,800 people. The major urban centres within the Corridor are Sibu, Bintulu, Mukah and Kapit.
o Neighbor with Sabah, Brunei and Kalimantan provide opportunities in business expansion.
o East Malaysians spending behavior on products thru offline and online platform provides the great opportunities in business developing thru O+O business mode. (refer to attachment – research conducted by Iprice Group)
Revenue / Business ModelOur existing revenue mainly come from the sales generate by selling floor. The price ranges of the product setting from RM 9.90 – RM 199.90, actually is depend the location and consumer group. The profit margin is divided into 2 groups. The consignment basis product is between 15% – 30% and outright basis product is between 45% – 50%.
Management TeamOur Admin & HR Manager has a background in wholesale and logistic transportation experience more than 10 years. He will assist in sourcing suppliers and manage transport cost either import or local. Our Operation & merchandising manager has experience in supermarket & departmental store more than 17 years. He is responsible in seeking cooperation with local brands or manufacturers. He also sourcing unique product from foreign countries. Even our senior operation supervisors also has 10 years experiences and responsible in product training and customer service. We always work together to discuss and exchange market information regard buying attitudes, desire and competitors activities.
Company BackgroundCompany incorporates date : 20 – 04 – 2017 
Business operating date : 25 – 09 – 2017 
Shareholders & Director structure : 2 Shareholders & Director 
1st financial year: RM540,025.00 (October 2017 – July 2018) (Audited)
New Financial year up to date: RM 538,890.87 (August 2018 – April 2019) 
The 1st year financial report record of loss RM 607,597 mainly incurred by invest in fixed equipment / renovation/rental deposit and purchasing of stock. Low sales achievement also one of the factor due to low exposure of our store and location.
Funding MilestoneFund request: RM 800,000.00 – RM 1200,000.00
The rising fund is accomplishing the business circle that plan in set up the retail environment to provide alternative experiences through space, products and services.
% Equity Allocation15% – 25%
Expected ROI10% – 12% per annul
Risks and MitigationRisk:
• New brand and low explore in market compare to competitors.
• High competitive in retailing market.
• The crowd is not concentrated.
Mitigating factors
• Full utilize the famous social media such as facebook and whatapp to increase the exposure of our outlet and create consumer community.
• Prepare in online platform to reach more consumer group and market.
• Minimize expenses in rental negotiation and staff efficient.
• Accomplish the business plan set up to enhance competition status.
• Diversified and new category developing thru existing business base.
Exit StrategiesWe wish to keep long term cooperation relationship with our investor. We need our investors act as mentors and advisor in leading the company further development. With the combining of O+O platform to reach bigger market, we need the assistance and connection of investors to strengthen and enhancing our teams to face with greatest competition. If really need to state the date, we wish our invest exit within 5-7 years. Because the company has passed through the startup stage and get the mature profile to deal with commercial bank getting financial support. We also expect to gain profit after 3-4 years and return to our investors.
Company NameKCSH Project Sdn.Bhd
Business AddressParagon Streetmall Bintulu, No1 Old Airport Place
Contact PersonWelman Kong