Project Cost: RM5,000,000
Amount Invested : 0
Amount Required : RM5,000,000
Knowledge / Experience Required:
sale & marketing
Proposed Investor’s Role:
informatics / multimedia
restaurants / f&b
Project Stage: concept
This project involves the development of a mobile application that helps merchants to design and customize photography based contest as means to promote their products/services & outlet to the consumers at large.
Product / Service Description:
This mobile application will help create “Hype” for the merchants and subsequently drives hoards of patrons/customers into their participating outlets. The end result of that would be:
i) Increase brand awareness
ii) Improved sales
iii) Better understanding their patrons/customers’
viewpoint/perception of their brand
All that at a much more affordable price compared to conventional TV & Radio advertisements.
This mobile application will become a very interesting app for consumers because:
i) It rewards them for the ‘selfies’ or photo snapshots they
habitually takes all the time of the food they ordered, of
the places they visited, etc.
ii) It opens them to many new places to go, to shop etc as this
app also has a GPS function that provide direction guidance
on how to reach the participating merchant’s outlets.
iii) It allows them to compare and select numerous merchants for
the most optimum price and quality.
iv) This is a social driven application much like facebook, where
consumers can be alerted of unsatisfactory merchant outlets
from the social forum of this app and be informed of great
places to shop.
All these for FREE! Plus opportunity to win prizes!
This idea gives the opportunity to Merchants to promote and bring crowd into their outlets at a cost that is affordable to them. It also reward consumers for those “Selfies” photo they took during their meal at restaurants. Our preliminary finding that this market is potentially over RM500 million in value (in Malaysia alone), waiting to be tapped.
Chan Kong Hing ( firstname.lastname@example.org)
Company Name: n/a
Postal Address : NO;49 Jln Hujan Batu 1, OUG
State : Kuala Lumpur, Wilayah Persekutuan
Post Code : 58200
Country : Malaysia
Telephone : 0379713473