Springkel Out-of Home Digital Advertising

Springkel Out-of Home Digital Advertising

Project Cost: RM900,000

Amount Invested : RM50,000

Amount Required : RM850,000

Knowledge / Experience Required: general management; strategy; finance; sale & marketing

Proposed Investor’s Role: as mentor; as consultant

Industry: others (Advertising)

Project Stage: start-up

Information Memorandum:

Springkel Sdn Bhd is a interactive digital out of home (DOOH) advertising company. We focus on interactive mobile screen to advertise our client\’s advertisement. We operate our business in the heart of the city Kuala Lumpur.

What our company does here is, we strategically run our outdoor digital screen media in hot spot areas in the city to provide high presence and partner with outdoor mamak, other cafe chain and pub to give Malaysian tea chat culture new high definition sound and screen for entertainment and advertisement. We create, consult, manage and execute their advertising campaign requirements with precision, high retention rates and interactivity amongst their target demographics. We will be selling our services through two method, interactive video advertising and creative event organizing. Ideal for-Standing out between the crowd, busy pedestrian areas, high class street retain atmosphere, reaching specific audiences, recruitment drives, new stores and product launches, film premiers and PR opportunities, sporting events and concerts, conferences or trade shows, in-store displays etc.

Based on our market, the rise of the digital advertising, with a total global growth rate of 15% in 2009 from 6% in 2005, we believe that the Malaysia digital ads market and outdoor media will gain more market share in the future according to ASA Malaysia . According to Magnaglobal, Malaysia\’s advertising growth rate will be 10% from 2010 to 2016, especially Digital out of home advertising. Magnaglobal research found out that the compounded annual growth rate from 2011 to 2016 is 15.7% and is in the top three fast growing medium in advertising industry. We found out that there is a shift in advertising spending to high consumer targeting and High consumer Experience. This is what Springkel Media could provide to advertiser by organizing event for example. We could also have high consumer targeting because our target audience will be segmented by different area.

We have found that there are similar businesses in other place, one of the famous in United Kingdom is SA SCREEN MEDIA. SA has the largest fleet of Digiadvans in the world concentrating on Interactive Digital Out Of Home advertising (iDOOH). Their business has expanded widely throughout Europe and UK countries. It will be a good example for this business and a good benchmark for our company. Currently we are the only company who wanted to operate this kind of method in advertising. We strongly believe it will happen in Malaysia.

Our projected sales and profit, with our realistic assumption, we believe our net profit margin will be around 50% for the next 3 years. As we are the first mover in this venture, we believe the strong demand in advertising will support our projected statement. We plan to expand our coverage in Klang valley rapidly to dominate the niche market share to create a strong barrier of entries and expand to other major cities of Malaysia.

Our purpose of this business plan is to seek for funding for the start-up and working capital. That fund would also be used for the truck modification, engineering work and working capital.

Contact Information

Wong Choon Tian ( springkel.media@gmail.com)

Postal Address : A-15-8 Desa Cindaimas Condo, Jalan Sekutu.
State : WPKL
Post Code : 58200
Country : Malaysia

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