|Current Status||Concept / Business Plan|
|Amount Invested||RM300,000 ++|
|Funding Required||RM1,000,001 to RM2,000,000|
|Description||We are currently at 70% of R&D stage and seeking for external fund to fund our prototype making, testing and manufacturing.|
|Business Opportunity||Across Malaysia, we are being surrounding with ocean and we have a lot of businesses going on with it. For Q1 of 2016 report by BMI Research; 85 oil field are active. Further more, we have more than 20 international ports, more universities are offering marine subject and so the scientific research related to marine, our diving industries are growing even faster, underwater footage is very demanding and RC hobbyist are currently showing the trend of pioneering new things. By these data, Our market research has shown that low cost ROV are highly demanding. Currently, ROV is only for big industry’s related company. The cheapest ROV is around 50,000USD and yet the owner still has to hire ROV’s Pilot. 9 out of 10 marine industry’s player do not have the capacity to afford this almost compulsory tool. They would prefer rental and the cost is still expensive. What we are offering is an affordable user friendly ROV for everybody.|
|Revenue / Business Model||Based on the size of market and defined market area, sales projections for the first year are RM3,700,000.00. We project a growth rate of 20% per year for the first three years. On start up, we will have six trained staff to provide ROV services and expect to hire four more this year once financing is secured. To begin with, co-owner Pupa digital studio will be scheduling appointments and coordinating services, but we plan to hire a full-time marketing group this year as well. Already, we have served 40 potential clients and we plan to aggressively build our client base through internet, newspaper, local television and direct mail advertising. The enthusiast on-site professional underwater technologist is sure to appeal to the target market throughout the Malaysia (before we go international).|
|Management Team||PUPA DIGITAL STUDIO have been in diving industry for almost 16 years. Headquartered in Cheras, Selangor. The company is owned by partners of MOHD NAHAR BIN MOHAMAD and SHAHRIZAN SALLEH. NAHA has extensive experience in diving industry (technical and recreational) and been there since 2000 while SHAHRIZZ (Honda’s top salesman award 2015) has worked in sales and marketing for 15 years and counting.
Even though PUPA DIGITAL STUDIO are production and broadcasting related company, we are proactive at finding new opportunity to expand our business venture. For years we have been shooting underwater and this new product finding are 200% related to us and our company’s mission and vision.
The management of PUPA DIGITAL STUDIO consists of co-owners NAHA and SHAHRIZZ. Both partners will be taking hands-on management roles in the company. Beside that, we are being supporting by our recently appointed staffs for research and development program of “Ayer Satu”. Siti Noor Amani Mohamad, a master’s degree holder in Science Mathematics from Universiti Malaysia Terengganu is our coding and formulation engineer. Siti Mardhiah Mohamadon, a bachelor in Aircraft Engineering Technology (HONS) is our software engineer. Nor Athira Azli, a diploma holder in Architecture is our CAD designer.
Together, we were working very hard to achieved our first milestone of the R&D.
|Company Background||PUPA DIGITAL STUDIO has started business since 2008 but registered as company on 2014. Working originally as freelancer, we decided to form a company to move further. Our nature of business are videography, photography, editing, outdoor event, consultation and assisting marine research. Even though we are most likely film production company, but we are always been optimise about opportunity and development. This propose project we see as our next venture. We have invested to this project R&D for about RM300,000.00 ++ and its 70% done.|
|Funding Milestone||SEPT-OCTOBER: Chassis fabrication, special part ordering, assembling process. (RM600,000)
NOVEMBER: Prototype’s lab testing before prototype meet the real environment.
DECEMBER: Heading to real ocean. Testing the prototype to the limit and fine tuning. Final step is to send for manufacturing and certification.
JANUARY: Product launching. Event, Internet, TV, Newspaper. PRE-ORDER
FEBRUARY: Sales And Marketing.
MARCH-APRIL: Product in the market.
|% Equity Allocation||to be advise|
|Risks and Mitigation||Big company with fund might copy this and do better promotion. That’s why we seek larger fund to make sure we are able to play this game.|
|Exit Strategies||to be advise|
|Company Name||Pupa Digital Studio|
|Business Address||NO 12A Lrg CP4/38, Tmn Cheras Perdana, 43200 Cheras, Selangor,|
|Contact Person||mohd nahar mohamad|