|Current Status||Revenue Generating, Pre-Profit|
|Funding Required||RM600,001 to RM1,000,000|
|Description||CYFY MARKETING is located in Kuala Lumpur, Malaysia. We are a Wi-fi solution specialist company specializing in Marketing, Branding and Advertising.
With the ever growing needs for internet and wireless connection, we tap on the growing scale and opportunity by bringing our product and service to both users and businesses alike. Our target market are business owners with one or more premise and companies whom requires advance Wi-fi solutions.
The purpose of this proposal is to secure an investment for our expansion plans and further R&D for our various business models. Our Wi-fi solution itself has been field tested in 2 premises in the Klang Valley and so far our customer were satisfied with the results. Overall, both the software and hardware system is
Our first priority is to quickly expand our zone of coverage by saturating the market with our AP (Access Point) of choice linking to our system. We projected an
|Business Opportunity||1. UNTAPPED WI-FI POTENTIAL
Free Wi-fi are offered almost everywhere by their own premise owners, however they are not utilized fully into adding value to their businesses. Most would just open up a free Wi-fi password protected channel and that’s about it. This is truly a waste of opportunity to further market or brand their own products or
services whenever someone uses their free Wi-fi.
2. POOR OR NON-EXISTENT WI-FI INFRASTRUCTURE
3. COST PROHIBITIVE
4. LARGER COMPETITORS OR SIMILAR SOLUTIONS
|Revenue / Business Model||OUR SOLUTION & PACKAGES ARE AS FOLLOWS
1. PAID ADVERTISEMENT (3rd phase)
2. PAID WI-FI SOLUTION (1st phase – Completed)
Customers are also given the option to completely customize the page/pages apart from our templates. There will be additional cost but the end result would
3. MIXED ADVERTISEMENT (3rd phase)
4. FREE WI-FI SOLUTION (2nd phase)
5. PPC & IMPRESSION BASED ADS (Final phase)
** Currently, our system is only offering Package number 2. Further development is needed before we can offer the other plans.
|Management Team||1. William Ong
Bsc (Hons) Software Engineering & Bsc (Hons) in Mechatronics
2. Sandy Kuan
|Company Background||Start of company date : around August 2017
Investment to date : ~RM 40,000.00
sales : RM 20,000.00
profit : RM 5,000.00
|Funding Milestone||Amount required : RM 600,000.00 to RM 1,000,000.00
50% for further tech development
The 50% tech funding will be divided into 4 phases of development
|% Equity Allocation||20 to 25%|
|Expected ROI||50 to 100%|
|Risks and Mitigation||Currently there are no immediate risk however small competitors are coming up with subsets (parts) of my solution.
Mitigation action being taken;
|Exit Strategies||Certainly no one would like to fail in their business or ideas; But should things go sour, liquidation of our asset and potential intellectual property will be the main priority.|
|Company Name||TY GLOBAL SDN. BHD.|
|Business Address||No. 8, Jalan Damai Puspa 11, Alam Damai|
|Contact Person||William Ong|