Xanthone Enterprise Mangosteen Products

Xanthone Enterprise Mangosteen Products

Current Status Revenue Generating, Pre-Profit
Amount Invested RM 1,200,000
Funding Required RM600,001 to RM1,000,000
Description It all started as I wanted to find a cure for my multiple ailments. I managed to find it in mangosteen. I extract xanthone from mangosteen and turn it into palatable juice. The juice cured my hypertension, diabetes, arthritis as well as cough. I used to take pills daily for ten years until 4 years ago I need not take any more pills. I have a list of testimonials verifying the effectiveness of my mangosteen juice and mangosteen soap. I spent the next 10 years doing research on mangosteen. The latest product that I have formulated is detergent. But still in the process of fine tuning.
Almost all detergents and shampoos use SLS (sodium lauryl sulphate ) as their base; and SLS itself causes skin irritation. So far nobody has found a substitute for SLS because it is cheap. Now I have found a good substitute for SLS in xanthones that can be found in mangosteen skin
Business Opportunity Many people come back for our soap because it is effective in solving skin problem. Our soap contains xanthones and no other additional chemicals.
We have just added non-SLS (sodium lauryl sulphate) xanthonised detergent to our list of products. What is available in the market is SLS detergent and SLS is a skin irritant.

Our RTD Mangosteen juice has high anti-oxidant and is the only xanthonised drink in the market.
Our soap is well received in the market. Many regular customers come because the soap washes off from the skin very fast.

Our detergent has no toxic chemicals like triclosan, SLS, DEA and this is a strong selling point. Hospitals, clinics, hotels and laundries would definitely prefer non toxic detergent. This product is new in the world!

Revenue / Business Model

Since we are using “pollutant”( thrown away mangosteen skin) as raw material our production cost is low and margin is high. We are in fact churning trash into cash. At the same time we are helping to keep the world clean.

We are dealing with consumer products, meaning our sale will be constant.

Except for concentrate mangosteen juice all our products have niche market.

Revenue / Business Model Since we are using “pollutant”( thrown away mangosteen skin) as raw material our production cost is low and margin is high. We are in fact churning trash into cash. At the same time we are helping to keep the world clean.

We are dealing with consumer products, meaning our sale will be constant.

Except for concentrate mangosteen juice all our products have niche market.
We need to give all our products new dressing. The effectiveness and quality of our products will see many repeat customers.
With our sunrise products and right management team I foresee that the company can progress very fast and very far.

Management Team At present I have 3 assistants managing the whole set up.

Proposer’s Bio-data
Name: Richard Kee Hong Chai
Age : 68
Sex : Male

Academic qualification: BSc (Chemistry) University of Canterbury, NZ
PhD (Chemistry) University of Southampton
Professional membership:
Member of Malaysian Institute of Chemistry
Associate Environmental Auditor (EARA)
Member of Environmental Professionals Register of Malaysia
Registered Environmental Impact Assessment Consultant (DOE)

Experiences
1978 – Set up Envilab Sdn Bhd single-handedly to carryout water
and wastewater testing commercially.
1980 – Extended testing to include oil testing and air monitoring
1981 – Extended lab to include :-
Designing and constructing of wastewater treatment plants
Designing and constructing of sewage treatment plants
Formulating and compounding of water treatment chemicals
1994 – Extended services to include Environmental Impact Assessment
study.
1996 – Extended services to include Environmental Audit.
1996 – Get the laboratory accredited under ISO scheme (within 6 months).
2000 – retired due to health problem ( recovered fully after taking Mangosteen Juice )

In 2000 at the age of 52 I resigned as director of 3 companies and went over to Australia in seek for a cure for my decade old chronic ailments. And I found the solution in xanthones.

Company Background The company, Xanthone Enterprise, was formed 12 years ago with the intention of extracting xanthones from mangosteen for medical purpose.

Later I found that SLS in detergent could be causing unexplained cancers. So I went into finding ways to incorporate xanthones into liquid soap to form detergent. After years of experiment and verification I finally managed to compound a detergent that is non SLS based.

Funding Milestone Initial stage we will just make use of present premises in Johor Bahru while we start to look for bigger space. We will need to decide the location first.
If in Johor Bahru I would be able to contribute ideas. We will need to work according to budget.
At later stage we may consider setting up more manufacturing plants in other countries. The company here will only supply the intermediate product, hence keeping the formulation in safe hands.

Right now we are using our counter in a shopping complex to promote our products.

% Equity Allocation 50% – 100% Depending on the amount
Expected ROI around 40%
Risks and Mitigation Here the investment risk is minimal not taking political factor into account.
If the investor has his own market outlet the risk is practically zero because the products are proven in the market for at least 4 years. Our detergent is SLS free and that is a strong selling point and that is also what I would like to contribute to the society.
We are also doing OEM for a company that has many retail outlets.
Over the production side there is not much to worry about government compliance because there is very little pollution if at all.

Note:
According to the Environmental Working Group’s Skin Deep: Cosmetic Safety Reviews,6 research studies on SLS have shown links to:
• Irritation of the skin and eyes
• Organ toxicity
• Developmental/reproductive toxicity
• Neurotoxicity, endocrine disruption, ecotoxicology, and biochemical or cellular changes
• Possible mutations and cancer

Exit Strategies Once the company goes public the investors can draw back their fund and reap their interest, we target to go public in 5 years
Company Name Xanthone Enterprise
Website/Facebook http://www.xanplus.com
Business Address 64 Jalan SEna 1, Taman Rinting,
Contact Person Richard Kee
CAPITAL.MY